Annual Work Summary of Marketing Department 1
I. This year
The year 20__ is coming. During this period, through one year's work, I found many shortcomings and a little gain. As time approaches, it is necessary to make a summary of our work. The purpose is to learn lessons, improve myself, make my work better in the coming year, and have the confidence and determination to do it better next year. Let me briefly summarize the work of one year.
Judging from my work and sales this year, I didn't achieve my ideal goal. In the first half of the year, from the ranking of Baidu, there are two obvious points. First, the original information almost dropped the first three pages because of changing the phone number! There is no exposure, so there is no search, and the other is information release. With my previous exploration of B2B and B2C, the effect is not ideal! A lot of information is released according to everyone's conventional thinking, but it has not been included, let alone ranked. This is the main reason why there are no tourists. 10 improved the release of information through B2B summary and exploration, and the keywords ranked from Baidu gradually rose, ensuring the search!
On the basis of no sales in this industry, we only rely on the enthusiasm and persistence of sales work, lacking industry sales experience and industry knowledge. I haven't fully integrated into this industry, and I don't have a deep understanding of products! In persuading customers, this piece is still relatively imperfect, not active, and there is no general understanding and understanding of information accumulation and market experience between the same industry. We should clearly and smoothly respond to all kinds of questions mentioned by customers, accurately grasp their needs, communicate with customers and gain their trust. At the same time, if you encounter difficulties and problems in sales and products, you should always ask Mr. Zhang and other leaders and other experienced colleagues to seek solutions to the problems, and study targeted strategies for some difficult customers, gradually accumulate some high-quality customers, and have a general understanding and understanding of the market. So as to make progress. While constantly learning product knowledge and accumulating experience, improve your business level. In view of some changes in the market and competition in the same industry, we can come up with a relatively complete plan to deal with some emergencies. For a project, you can always operate.
Second, the shortcomings of 20__ years:
Judging from the sales performance, our customers' work is not done well, which can be said to be a big failure in sales. In 20__ years, we only completed more than 2 million yuan, and we were very confused about the product price and advantages, which caused great pressure for us to open up the market. Although there are some objective factors, other practices in the work also have great problems:
1, the understanding of information release is not deep enough, mainly because there are too few basic customer visits in sales work.
2. I have a weak grasp of the technical problems of the products, so I can't explain them clearly to customers, and I can't come up with good solutions for some big problems quickly.
In the process of communicating with customers, the communication is not deep enough and depends too much on the engineering department. We can't clearly convey our company's products to customers and understand their real thoughts and intentions; Unable to respond quickly to suggestions made by customers. When conveying product information, I don't understand the defects in customer's product design, and I can't analyze the problems from a professional perspective, which leads to a lot of work waste. It took a long time to propose a comprehensive amendment.
Third, actively analyze the market to obtain information:
Now the market is mixed, and it is obviously not feasible to rely on the unit price profit model, but it has become a batch advantage, with transparent prices and channels, but mainly those companies. Now our company's products are of medium quality and function. In the form of market transparency in the information age, we should seize the opportunity, grasp the latest market trends, take the initiative to find customers to provide services first, strive for more market initiative, and let more customers understand and recognize us. In terms of price, we are on the high side. In expanding the northwest region, because of geographical problems, the popularity and price of products have no advantage, and the economy is under great pressure to promote the market compared with industrial cities. I hope to support the development of new markets through the corresponding adjustment of prices. I believe our performance will be better than before.
Four, 20__ years:
In next year's work plan, we will strive to improve our performance to 5 million, and take the following tasks as the main tasks:
The first is to solve the problem of information release! According to 13' s summary and study of information release, find out the skills of Baidu ranking, improve the quality of information release, and reach more than 50 exposure words in the first three pages of each product series within 20 years, in exchange for more searching and solving customer problems!
Second, on the basis of improving information release, make up product knowledge, actively convince customers, and have a general understanding and understanding of the information and market in the same industry. Can clearly and smoothly respond to all kinds of questions mentioned by customers, accurately grasp their needs, communicate well with customers and gain their trust.
Third, take the initiative to obtain market information, change work from passive to active, grasp the latest market trends, gradually establish a hospitality approach, and provide corresponding services in time when customers have needs, so as to gain customers' long-term trust.
Annual Work Summary of Marketing Department II
Since I joined the company, I have been a senior marketing specialist in the marketing department of the marketing management center, mainly responsible for market research. The specific work includes writing professional market analysis reports, investigating competing products, monitoring market trends, and providing relevant suggestions for the adjustment of marketing strategies. With the guidance and assistance of leaders and colleagues, the work assigned by leaders at all levels was basically completed on time with good quality and quantity.
The market research direction of the marketing department mainly includes three parts: routine work, temporary work and special work. The daily work mainly includes regular sales analysis reports of projects on sale, monthly macro reports of real estate sales markets in four cities, monthly macro analysis reports of Beijing real estate market, and market dynamic monitoring. Temporary work mainly includes the investigation of competing products, the investigation report of competing products and the analysis of selling points of competing products. Special work mainly includes writing special investigation reports and special investigation reports.
The marketing department is a new department for the structural adjustment and specialization of the marketing management center, and market research is one of the main responsibilities newly formulated, which mainly provides professional reference opinions and decision support for the company's overall marketing strategy and the sales of the projects on sale. Previous work scope was limited to project research and market report. Later, I suggested that leaders recognize and improve the form and structure of various professional reports, enrich the content coverage, correspondingly enhance professionalism and readability, and increase and deepen the types of reports. Together with leaders and colleagues, we reconstructed the working structure of the marketing department, straightened out the work flow, and constantly improved the report template, making it streamlined and professional, and gradually put the market research work of the marketing department on the right track.
During the daily work and temporary work, it also provides leaders with the latest market and competitive project trends and decision-making reference content in time. For example, during the marketing strategy of "down payment by installment", we and the project department conducted a special investigation on the beautiful mountain project that took the lead in implementing down payment by installment. Through a comprehensive and detailed understanding of the gymnastics technique of "down payment by stages" in Meilishan, this paper provides relevant reference opinions for leaders, and finally promotes the application of "down payment by stages" strategy in the projects on sale, which has played a significant role in promoting sales.
Monitoring the competitive products of the projects on sale is one of the important daily work of the marketing department. According to the long-term market tracking survey of competing projects in the surrounding areas of the projects for sale, the marketing department constantly updates representative competing real estate samples according to the principle of sampling in the same area, entering the market at the same time and having the same or similar product types, and makes objective analysis and comparison of selling points. The purpose is to compare and analyze the advantages and disadvantages of each project, study and learn from the successful selling points and marketing strategies of competitors, and apply the advantages and disadvantages of selling points to the improvement of sales rhetoric and promotion strategies, so as to effectively promote the sales of the projects on sale. Not only completed the research responsibilities of this department, but also played a coordinating and promoting role in the marketing management center and other departments of the sales department.
While completing my job, I also cooperated with other colleagues to maintain the forum of items for sale in my spare time, and achieved certain results.
Although the market research work of the marketing department has been on the right track, it is still in its infancy, and there are still many places to be improved and upgraded. There is still a lack of positive initiative and communication in the work, and the sensitivity to the market needs to be improved. The depth and coverage of the report need to be improved. In the future, we will learn with an open mind, constantly improve and improve, gradually promote market research, and make our due contribution to marketing decision-making and project sales.
Annual work summary of marketing department 3
Time flies, and 20 years has come to an end in a blink of an eye. In the past year, under the care and guidance of leaders and colleagues, the marketing department has carried out a series of work, accumulated some valuable experience, gained some gains, and recognized some shortcomings in the marketing department. The work of the past year is summarized as follows:
I. Review and Analysis of Market Work
1, work review
1) push work: push the marketing department to publicize.
2) Advertising: This year, we mainly do periodical publicity such as newspapers and short messages. Sending free publicity information to the public through SMS can improve the visibility of our company and increase the public's awareness.
3) Promotion cooperation: This year, we will cooperate with the surrounding shops to provide our promotional packages and promotional materials to merchants and consumers for free, so as to reach a new publicity position.
4) Update and promotion of website content:
Make sure to update the website content every week, and enrich our website by browsing other websites and learning the highlights of others.
(2) Promote through available network channels, and strive to achieve the effect of low input and high feedback.
5) Collaborative work: actively cooperate with all departments to do all the work, and work with the personnel department, teaching department, teaching and research center, consulting department, one-on-one and other departments is smoothly connected without major problems.
6) Internal training: making PPT and training employees in corporate culture, consultation process and telemarketing skills.
2, job analysis:
1) Work analysis in 20 _ _ _ _ _: The marketing department has successfully completed most of the publicity work, cooperative promotion work and collaborative work, which has been promoted around stores and communities in the past year and promoted in major media and networks.
2) Shortcomings in 20 years: The main work of the marketing department is basically divided into four parts: market research, brand promotion, marketing planning and corporate culture activities. The focus of work in 20__ years is basically brand promotion and corporate culture activities. If we don't do market research in time to understand the development of related industries and changes in consumer demand, then there is no good premise for brand promotion, which is our shortcoming. Strengthening communication with other departments, especially the personnel department and the consulting department, so that the publicity activities are targeted will help to increase performance, and it is also an aspect that our marketing department needs to improve.
Second, the review and analysis of market team building
1, team building performance appraisal:
1) Although there are few people in the department, everyone's role is indispensable.
2) The execution of the team has been enhanced. Although the marketing staff has changed, due to the strict control in selection and daily management, the work of each marketing staff is very smooth.
2, team building analysis:
1) analysis of positive factors: the main responsibility of the supervisor is to control the progress of the work that the whole department is responsible for, the planning, organization, implementation and summary of marketing and publicity activities, and all the paperwork. Few people are easy to coordinate and can keep abreast of subordinates' dynamics. Taking the form of daily work report management in daily management can help us understand what it is doing to some extent. How's it going? In the monthly report, the progress and deficiency in communication make the market personnel feel the seriousness of school and department management from the system requirements and psychological impression, so that the execution will be enhanced. Management requires them to learn to ask questions, solve problems, and let market personnel think of solutions first when they encounter problems. At the same time, it has established its own sense of responsibility, reduced the phenomenon of making excuses to find reasons when encountering problems, and gradually established the professional ethics of "solving problems is responsibility".
2) Analysis of negative factors: there are too strict places in management, which makes subordinates feel more stressed. Due to strict management, their personality development is too limited, resulting in poor stability. Adjust your thinking in time after finding the above problems.
Third, summarize the main problems.
1, unfamiliar with business knowledge, need to strengthen learning. The full-time and part-time staff in the marketing department are just unfamiliar with the business, which leads to the inability to clearly express external publicity with customers, resulting in the loss of customer base. In 20__ _, the marketing department will actively organize various business studies and trainings.
2. The market cost data still needs to be improved. Although the various expenses in the market are clear, there is no summary of various expenses within the department. In the next year, we will focus on improvement, and make a list of market expenses together with the finance department every month, so as to understand the market expenses and effects more effectively!
3. The awareness of reporting is weak and needs to be strengthened. Due to the delay in reporting, many things have been delayed. 20__, the marketing department will definitely strengthen the implementation of the reporting system.
Four. Suggestions on the development of the company
1, strengthen the training of middle-level employees.
At present, our middle-level team is stable, although the level is uneven or the overall level is limited, but leaders and relevant departments need to organize more training and effective learning mechanisms to build an effective communication platform, so as to get overall promotion and running-in.
2, strengthen the detailed responsibilities of personnel in various departments.
We found that the responsibilities of personnel in various departments were not clear, which led to some work not in place and caused certain loopholes. It is suggested to formulate the responsibilities of personnel in various departments and positions.
3. Strengthen team building.
The company is growing step by step, with more and more employees. It is suggested to organize appropriate activities in combination with the situation of departments and employees without affecting normal work, which is conducive to strengthening the assistance between departments and team cohesion!
4. Strengthen business knowledge training.
Because the marketing department and consulting department mainly work in data collection and negotiation, they need to constantly enrich themselves, keep abreast of the latest market trends and communicate effectively with customers. So I suggest that business knowledge training be normalized.
Five, 20__ year work plan
1, continue to push.
2. Fully carry out cross-industry cooperation.
3, multi-faceted marketing.
4, responsible for completing the tasks assigned by the superior leadership.
The above is a summary of the work of our marketing department for 20__ years. As the saying goes, "Little by little achieves extraordinary things". In the future work, no matter how boring the work is,
Still colorful. We should constantly accumulate experience, work hard with colleagues, work hard, study hard, strive to improve the professional quality of the marketing department, and make the greatest contribution to the development of the company.
Annual Work Summary of Marketing Department 4
Time flies, time flies, and it's the end of the year in a blink of an eye. In the past 20 years, we have experienced too much bitterness and gained endless achievements and joy. Under the correct leadership and strong support of the Head Office, under the scientific guidance of the branches, and with the full efforts of the branches, we strictly implemented the spirit of the annual work conference of the Head Office, determined the objectives, tasks and work priorities, recognized the situation clearly, strengthened our confidence, forged ahead, paid close attention to implementation, made steady progress in all work, developed major businesses healthily, and achieved the goals set at the beginning of the year.
I. Main work carried out
(1) Strengthen the analysis of valuable customers and formulate marketing strategies.
Through careful combing, we rank our valuable big customers according to the contribution, regularly understand the personal hobbies of customers at all levels, and adopt "locking high-end customers and providing VIP services; Provide special services for mid-range customers; Provide popular convenience services for low-end customers.
(2) Increase marketing efforts, expand the scale and continuously optimize the credit structure.
In order to enhance the long-term development potential, since the beginning of the year, we have attached great importance to speeding up the marketing work, actively striving to expand the scale and drive the company's deposit business and settlement business. The first is the marketing of excellent customers, focusing on key enterprises, increasing the credit line and actively marketing. The second is to increase the marketing of the project, and the third is to increase low-risk investments such as mortgage and personal consumption. By expanding the increment, more customers will invest in Shuangyou, thus optimizing the stock and realizing the effective adjustment of the structure. In the basic management work, all branches strictly implement the early warning and forecasting system as the core, and comprehensively improve the management level of credit assets. First of all, strictly control access, adhere to the double-excellent strategy, and resolutely refuse loans; Secondly, adhere to customer classification management, take the initiative to quit, gradually compress ordinary customers, and actively eliminate inferior customers. Third, strictly implement the early warning and forecasting system of credit management, regard this work as the most powerful tool of credit management and the daily work of every account manager, and increase the assessment and reward and punishment of this work.
(C) diversification of customer maintenance activities
For the purpose of thanking customers, different maintenance methods are adopted according to the characteristics of different customers. For example, in terms of wages, we can know the actual needs of customers by holding social gatherings, symposiums and return visits with key wage earners, introduce our service channels and wealth management products to customers, and visit key households at least once a month to find out whether they are satisfied with our services and whether they have new suggestions for our financial products or services.
Strengthen communication and exchange with customers, actively and skillfully provide customers with all kinds of favorable information, including the latest industry information and government information, and enhance customers' understanding of banks. Invite customers to participate in various meaningful activities and grasp marketing opportunities.
(4) Be good at reflection and summary and accumulate experience.
To some extent, summary is a booster for work progress. It is necessary to sum up the progress and completion of all work, accumulate experience, lay a good foundation for future work, and facilitate the timely discovery of problems and make up for deficiencies. Only by constantly summing up can we accumulate useful things and integrate them to form a powerful working method and marketing system.
This year, our marketing department has made some achievements, but in the face of complex and changeable macroeconomic situation and fierce financial competition, we still have many shortcomings. First, the deposit structure is unreasonable, some deposits are too concentrated in large households, prone to ups and downs, and the resources of pure debt customers are relatively scarce. Second, slow credit supply and complicated procedures restrict the further expansion of credit scale and beneficial improvement of benefits. These are all things that we have to overcome and solve in the future.
Second, the work objectives and measures
In the coming year, we will continue to conscientiously implement the annual spirit of the Head Office, adhere to the top priority of development, strengthen risk management and control, constantly improve our own level, strive to increase market share, and ensure the completion of various business development goals.
Annual Work Summary of Marketing Department 5
The year 20__ is coming. In this nearly a year, I have gained a little through hard work. At the end of the year, I think it is necessary to make a summary of my work.
First, learn lessons and improve yourself.
Only in this way can I do my work better, and I have the confidence and determination to do my work better next year. Let me briefly summarize the work of one year.
I came to work in the company in March this year and started to set up the marketing department in April. Before I was in charge of the marketing department, I had no sales experience, just because I was enthusiastic about sales and lacked industry sales experience and industry knowledge. In order to quickly integrate into this industry, I started from scratch after I joined the company, while learning product knowledge and exploring the market, and encountered difficulties and problems in sales and products. I often ask the manager, several leaders of Beijing head office and other experienced colleagues to seek solutions to problems together, and study targeted strategies for some difficult customers, and achieved good results.
By constantly learning product knowledge, collecting information from the same industry and accumulating market experience, I now have a general understanding and understanding of the market. Now I have been able to respond to all kinds of questions raised by customers clearly and fluently, accurately grasp the needs of customers and communicate well with customers, so I have gradually gained the trust of customers. Therefore, after more than half a year's efforts, we have also achieved several successful customer cases, and some high-quality customers have gradually accumulated to a certain extent and have a more transparent understanding of the market. While constantly learning product knowledge and accumulating experience, their ability and business level have been greatly improved. In view of some changes in the market and competition in the same industry, we can now come up with a relatively complete plan to deal with some emergencies. Disadvantages of a project that can be operated in the whole process:
I don't know the market deeply enough, and I have a weak grasp of the technical problems of the products, so I can't explain them clearly to customers, and I can't come up with good solutions to some big problems quickly. In the process of communicating with customers, we rely too much on and trust customers, which leads to a series of adverse reactions. The work is not done well, and I feel that I am still in the position of a salesperson. My lack of training and guidance for marketing personnel has affected the sales performance of the marketing department.
Second, the department work
In the past year, through the joint efforts of all the staff in the marketing department, the popularity of our products has gradually been recognized by customers in the market, and good after-sales service and excellent product quality have won unanimous praise from customers, as well as valuable sales experience and some successful customer cases. This is what I think we have done well, but there are still great problems in our work in other aspects. The following is the company's total sales for 20__ years:
Judging from the above sales performance, our work is not good, which can be said to be a big failure in sales. The product price is chaotic, which brings us great pressure to open up the market.
Although there are some objective factors, there are also great problems in other practices at work, mainly in the fact that there are too few basic customer visits in sales work. The marketing department began to work in mid-April this year. At the beginning of the work, there were 10 recorded customer visits, and the unrecorded time was summed up as 18 months, so the total number of customers visited by three salesmen every day was calculated. Judging from the above figures, our basic work of visiting customers has not been done well.
Communication is not deep enough. In the process of communicating with customers, salespeople can't clearly convey the situation of our products to customers and understand their real thoughts and intentions; Unable to respond quickly to suggestions made by customers. When conveying product information, we don't know the customer's understanding or acceptance of our products. Luoyang Xunhe Automobile Transportation Co., Ltd. is an obvious example. There is no clear goal and detailed plan for the work. Sales staff have not developed the habit of writing work summaries and plans, and sales work is in a laissez-faire state, which leads to various adverse consequences such as no unified management of sales work, unreasonable distribution of working hours, and chaotic work situation.
The development of new business is insufficient, the business growth is small, the personal salesman's sense of responsibility and work planning are not strong, and his business ability needs to be improved.
Third, the market analysis
There are many brands on the market now, but mainly those companies. Now our products are first-class products in terms of product quality and function. In terms of price, it sells at a high price. In the process of selling products this year, the most involved problem is the price of products. Several customers lost their orders because of the price problem. In the face of small customers, the price is not too important, but in the face of large purchases, customers are very sensitive to the price of products. In next year's sales work, I think the price of products should fluctuate appropriately, which can promote the sales of sales staff. Regionally, our company entered the market relatively late, and there is no advantage in product popularity and price, so the pressure to open up the market is great, so we put the main market in the regional market, where the market competition is relatively small. With the reduction of external factors and the flexibility of our sales staff, I believe we can do better than before.
The market is good and the situation is grim. It can be summarized in this sentence. Today, with the rapid development of science and technology, next year will be a promising year. If we don't do a good job in the market and seize this opportunity in the next year, we are likely to lose this opportunity and never have a chance to do this market again.
Four, 20__ year work plan
In next year's work plan, we will focus on the following tasks:
1. Establish a sales team that is familiar with business and relatively stable.
Talent is the most valuable resource of an enterprise, and all sales achievements come from having a good salesperson. Establishing a united and cooperative sales team is the foundation of an enterprise. It is an important task to build a harmonious and lethal team in next year's work.
2. Improve the sales system and establish a clear and systematic business management method.
Sales management is a long-standing problem in enterprises. It is a laissez-faire state for salespeople to go on business trips and meet customers. The purpose of perfecting the sales management system is to let the sales staff play their subjective initiative in their work, have a high sense of responsibility for their work and improve their sense of ownership.
3. Cultivate sales staff to find problems, sum up problems, and constantly improve their habits.
The purpose of training salespeople to find and summarize problems is to improve their comprehensive quality, find and summarize problems in their work and put forward their own opinions and suggestions, so as to raise their professional ability to a new level.
4. Establish sales and service outlets in regions and cities.
According to a series of problems encountered in this year's business trip, the scheduled customer suddenly changed the itinerary, broke the contract, and the vehicle was not at home, which disrupted the planned itinerary and failed to successfully complete the business trip. Causing a waste of time and money.
5. Sales target
The most basic sales target this year is to have a monthly income statement. According to the sales task issued by the company, the task is divided into month, week and day according to the specific situation; Divide the monthly, weekly and daily sales targets into each salesperson to complete the sales tasks in each time period. And improve sales performance on the basis of completing sales tasks.
I think the development of the company next year can not be separated from the overall quality of the employees of the company, and can not be separated from the company's guidelines and team building. Improving execution, establishing an excellent sales team, and having a good working mode and working environment are the keys to work.
Annual work summary model essay, marketing department and related articles:
★ 5 annual work summaries of the Marketing Department.
★ Annual Work Summary of Marketing Department (selected 10)
★ Model essay on annual work summary of marketing department
★ Model essay on annual work summary of marketing department in 2020
★ Five Summary of Marketing Department's Work
★ The annual summary of the marketing department is concise and to the point.
★ Five templates for annual work summary of marketing department in 2020.
★ The year-end department of the marketing department summarizes five model essays.
★ Personal Annual Work Summary of Fan Wen in Marketing Department
★ Five Summaries of Personal Work in Marketing Department