Under the background of "Internet+medical health" policy encouraged by the state, more and more new formats based on Internet technology, such as online prescription examination, Internet drug consultation and popular science, Internet pharmaceutical service+drug distribution, have sprung up rapidly, which has promoted the reform of traditional pharmaceutical service mode. In this process, there are some practical problems, such as the inequality of medical knowledge reserve between pharmacists and audiences, the difference of professional level between pharmacists, the inaccurate description of the condition and medication by consultants, and the communication limitation of online consultation. Internet popular science and consulting services have challenged pharmacists' professional ability, communication ability and humanistic quality. On the other hand, due to the virtuality of the Internet and the utilitarian thoughts of individual pharmacists, the phenomenon of "title party", imprecision and even misleading the public in pharmaceutical popular science works has also affected the professional image of pharmacists to some extent.