Selling a house ... With the reduction of loan interest rate and the introduction of the new policy of second-hand housing transaction, the second-hand housing transaction market is booming. But many people have encountered the problem of fake second-hand houses online. What are the reasons for false listing?
Elephant? How can people tell the truth when they choose second-hand houses online? The reporter conducted an investigation into this.
How fake the house is, the customer can't afford to hurt it.
Ms. Liu from Zhengzhou is getting married recently. Because there are few new buildings near her unit, she searched the information of second-hand houses through the website. "I recently searched for second-hand housing information on several major real estate websites and saw some high-quality houses with good pictures and low prices. But when I called the intermediary to ask for a house, I was always told that the house had been sold or the landlord was not there. "
"After learning my phone number, the intermediary will continue to call to recommend other houses, which will affect my work and life to some extent. I thought it would be more convenient and faster online, but I didn't expect it to be so troublesome. " Ms. Liu said.
Mr. Fan who has the same experience as Ms. Liu is also considering buying a second-hand house. "After all, buying a house is a big deal. You can't believe all the information on the Internet. You have to go to the field to see it. " Mr. Fan told reporters, "It just takes a long time to see the house every time, and it is difficult to find a satisfactory one after a few hours."
The reporter found the second-hand housing information of several communities in Zhengzhou on relevant websites, and clearly marked "100% real housing". Calling the intermediary confirmed what Ms. Liu said: either she was told that "the house has been sold" or that "the tenant is living and it is not convenient to see the house", and then the intermediary would recommend other houses nearby to the reporter, but the prices were at least 50,000 yuan higher than those marked online.
The reporter learned through interviews that there are several forms of fake housing, the most common one is the virtual standard price, and the intermediary will generally mark the price 30,000 ~ 50,000 yuan lower than the actual price, or even 65,438+10,000 yuan to attract customers. then
The photo is fake. The intermediary did not take photos of the house on the spot, but deceived the buyers by placing photos of other houses or piecing together photos. There is another kind of housing, but the owner has no intention of selling the house, or the house.
It has been sold, and the intermediary has put the house online.
Recently, China Youth Network launched a questionnaire survey on the services of major real estate information platforms, and the data is also not optimistic. The survey shows that about 75% users have been cheated by fake houses in different situations; near
50% users think that no more than half of the online listings are authentic; 58% users have met a broker and told them that they can't see the house because the landlord has gone abroad, the landlord is absent or the house has been sold. 77% said it is often practical.
The house I saw is far from the photo.
The supervision of market competition needs to be strengthened
Don't worry about losing customers because of the false information on the Internet, wasting customers' time and energy?
In the face of reporters' questions, real estate agents also expressed helplessness. An intermediary agent of Maxim Real Estate Zhengzhou Branch admitted to the reporter: "Online housing is equivalent to an advertisement. If the price is high, who will call us? " Due to the competitive pressure of intermediary industry, publishing false houses has become a common sales means to attract customers in the industry.
"Homeowners selling houses are a number of commissions, not just registering with real estate agents. In order to protect their own listing information, agents sometimes change floors and orientations. " Wang Yuxian, deputy director of Zhengzhou Meihua Real Estate Marketing Planning Co., Ltd. said.
It is understood that the current online listing information is basically released by intermediary companies through third-party platforms such as Anjuke. Intermediary companies need to pay fees to third-party platforms, and it is difficult for third-party platforms to verify the authenticity of housing.
The reporter learned that due to the huge amount of information, it is impossible for them to conduct on-the-spot inspection of the houses released by the intermediary. There are generally two ways: system verification and manual verification. Verification is mainly to identify whether there is this community and whether the price difference is too big. More details cannot be verified.
The phenomenon of false housing has attracted the attention of relevant government departments. The Ministry of Housing and Urban-Rural Development and the State Administration for Industry and Commerce have jointly issued a notice to specifically control the behavior of real estate intermediaries and brokers in publishing false housing information, spreading rumors, spreading rumors and speculating false information to mislead consumers, but the effect is not obvious.
"The Provincial Department of Housing and Urban-Rural Development issued the Measures for the Administration of Real Estate Agents in Henan Province, etc. Standardize the behavior of real estate agents. However, in terms of policy implementation, it is necessary for the industrial and commercial, public security and other departments to strengthen cooperation, and the policy can be truly implemented. " Meng, deputy director of the real estate market supervision department of the Provincial Housing and Construction Department, said.
See more, compare more, don't covet low prices.
Fake houses waste buyers' time and energy, which brings troubles to the healthy development of intermediary industry. Many intermediary companies also realize that if the phenomenon of "fake housing" is not contained, it will lead to the decline of the company's reputation and customer flow.
Lost. Some insiders believe that real estate agents should strengthen industry self-discipline, standardize market operations, and eliminate fake houses from the source. It is also necessary to establish the verification standard of "real housing" in the industry and formulate a set of standards that meet market demand and guarantee.
User rights and interests specification.
Recently, the Provincial Housing and Construction Department held a meeting to revise the "Measures for the Administration of Real Estate Brokers in Henan Province" to further standardize the behavior of real estate brokers. "As a competent government department, we will build a platform to guide the market to build a real housing system and establish a market integrity system." Meng said to him.
Yang Zhiwei, deputy director of Zhengzhou Housing Management Bureau, said that the transaction volume of second-hand houses in Zhengzhou is huge, and the real estate intermediary market has great development potential. There will be some areas that need to be improved in the development of the industry, and the market should give more understanding and support to the intermediary industry. At the same time, intermediaries should constantly innovate their services. "They not only provide real housing, but also follow-up service quality. Intermediaries should strengthen publicity. "
Gao Hongyan, deputy director of Beijing Deheheng (Zhengzhou) Law Firm, believes that false second-hand housing information infringes on consumers' right to know to some extent, and the crackdown on publishing false housing should be intensified. Tabio
For the information published on the Internet, there is no corresponding regulatory measures at present, because the real estate agency is supervised by the real estate department, and the information publishing website is not within the supervision scope of the real estate department and lacks correspondence.
Regulatory authorities. Therefore, we should improve relevant laws and regulations, standardize the behavior of network information release and protect consumers' rights and interests.
In the face of a large number of online housing information, how should buyers identify? Xu Chunjun, manager of Prowangshi Branch of Zhengzhou Jinjiang Real Estate Marketing Planning Co., Ltd. told reporters that buying second-hand houses still needs to be seen more.
Compare it. The first is to look at the price. Property buyers can learn about the surrounding housing prices first. If the online quotation is much lower than the market price, it is likely to be a fake house. Second, look at the pictures. The decoration style of the same house should be better than
Closer, if the decoration style obviously does not match, it may be a fake picture provided by the intermediary. Then call to see the house. If you refuse to look at it all the time, it is probably a fake house. At the same time, property buyers can choose qualified,
Reputable network platform, try to avoid encountering fake housing.
(The above answers were published on 20 15-08- 18. Please refer to the current actual purchase policy. )
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