(A) the development of foreign software industry
1. The turnover of the global software product market exceeds10.5 billion USD. In the global software market, the American software market is developing.
The most mature regional market represents the world software market and technology development direction.
Since 1990, the global software market has been growing, but it is unstable. Global application software 1 1.7% and 1.995 increased in 1994.
Annual growth 14.5%. 1993 ~ 1998 has an average annual growth rate of 12.8%, and the sales of 1998 can reach $52.6 billion, of which
This growth mainly comes from the growth of client/server application software. Application development tools have been increased from 1993 to 1998.
The rapidity is 14.9%, which is mainly due to the substantial increase in the demand for development tools due to supporting distributed computing.
From the product point of view, relational database management system (RDBMS), computer aided software engineering (CASE), 4GL programming.
Language, rapid prototyping tools based on PC, graphical user interface (GUI) testing tools, C++ programming toolbox and
Development tools supporting BPR have a certain share in the market, including 4G. CASE and RDBMS have a large share.
2. Software classification market size
The market of software and its service industry can be roughly divided into software products (system software, support and tool software, application software) and special software.
Business services, system integration, information processing services, network services, turnkey systems and outsourcing.
3. Marketing methods of software market
More and more companies are beginning to adopt bundling and packaging.
4. Development trend of software market
The rapid growth of software and information service industry benefits from:
The development of Internet brings opportunities for software development.
The construction of information superhighway has promoted the development of information service industry;
Information engineering around the world has promoted the growth of software market;
The introduction of computers into the home has led to the growth of home software, education and game software.
The competition in the world software market has become a global competition, and the competition of software products will also change from focusing on new products.
Taking service as the center, the importance of service is correspondingly more prominent.
(B) the status quo of China's software industry
1. China software industry scale
There are about 6.5438+0.5 million software employees in China, and 33,000 software and computer talents are trained every year, including software majors.
Talents increase by10.5 million every year, and software engineers account for 70%. The whole team is young.
There are about 5,000 software enterprises, of which about 2,000 are specialized in software development, research and sales, operating software or
There are 3,000 companies engaged in the information service industry, only a few of which have more than 500 employees, and a certain proportion of companies with 100 ~ 200 employees, but the vast majority.
Companies with fewer than 50 employees.
Geographically, software enterprises are mostly concentrated in economically and culturally developed areas such as Beijing, Shanghai, Shenzhen and Shenyang.
With the economic development in recent years, the software industries in Xi, Chengdu, Dalian and Fujian are on the rise.
From the nature of software enterprises, the number of foreign-funded enterprises has rapidly increased from 195 to more than 100, accounting for about 10% of state-owned software enterprises.
It is estimated that it is less than 30%, and private, collective and private software enterprises account for about 60% of domestic software enterprises.
2. Software industry structure
Pure software enterprises engaged in software product development and production, such as ChinaSoft Group, Peking University Founder, Xintiandi, Stone Li Fang,
Hope Computer, UFIDA, Great Wall Software, Inspur Commercial Software Company and other software companies.
Enterprises engaged in software sales, such as federal software chain stores and medium software chain stores, as well as foreign software companies in China.
Branches, etc.
Enterprises mainly engaged in information services, such as software training, maintenance, time leasing, consulting, information services, etc. Because the internet
There are more than 100 Internet service providers in China.
Software companies engaged in system integration, such as Shenzhen Taiji Software Company and Great Wall Software Company. Joint ventures and shares in such enterprises
Share, the rapid growth of the collective nature, and has a higher per capita output value and better benefits.
3. The development trend of software enterprises in China
Software is separated from hardware enterprises and becomes an independent software enterprise.
The product positioning of software enterprises tends to be specialized, such as UFIDA, Universal, Anyi and other financial software companies, Yibao Beixin and Lima.
Company, Qi Ming Software Company, etc.
The proportion of private and joint-stock enterprises continues to rise.
China software companies are increasingly becoming agents of foreign software companies.
4. Domestic software market
Since the 1990s, China's software and service industries have been expanding, mainly in the following aspects:
1990 to 1993, the market of software and information service industry is small and growing greatly;
Since 1994, the growth rate of software and information service industry has been between 20% and 35%, which is higher than that of global software and information service industry.
15% growth rate;
The market share of application software is the largest, and the information service market is larger than the software product market.
5. Market structure
① System software: 55% of the operating system (OS) is used for PC; Large and medium-sized machines account for 3%; Internet accounts for 34%; Workstations account for 4%
%; Minicomputers account for 4%.
② Supporting software: database accounts for 47%; Development tools account for 27%; Language13%; Other 13%.
③ Application software: word processing, spreadsheet, property management software, education software, MIS, OA, CAD.
WPS has the highest market share in the field of word processing. CCED has the highest market share of spreadsheets in China.
In DOS environment, domestic software WPS and CCED occupy most of the market, but with the transition from DOS to Windows,
The development of China, the direct entry of foreign enterprises and companies, and the failure to launch corresponding products in time at home have led to the market share being taken away by foreign countries.
Occupancy of software products.
The financial software UFIDA accounts for 33% of the market, AutoCAD accounts for 50% of the CAD market, and MIS software Dalian Yaqi accounts for a considerable market.
Share it.
In terms of Chinese platform, I hope the company has the highest market share of UCDOS and PWIN, and the educational software is Beijing Kelihuadian.
The products of Lenovo Education Electronics Co., Ltd. and China Education Electronics Co., Ltd. are the most popular.
6. Characteristics of China software market
China software market is a market with high growth rate and strong market demand. The software market in China increased from 65,438 to 0,995, with an increase of 3 8.8%.
The international market increased by 12% and 1996 by 35.3%. The progress of information engineering in China greatly promoted the market demand.
The demand of network, enterprise network, MIS and OA has driven the growth of the market.
In China's software market, American basic software products are the mainstream, while domestic software mainly focuses on Chinese information processing and application.
In terms of software, it accounts for about 40% of the market. So the system software, database, language and development tools are basically American software.
Company products.
China people are close to cultural habits related software, mostly products of China software companies, such as typesetting editors in Peking University.
Founder, uh guano and other software. Furthermore, financial software represented by UFIDA, Universal and Ease; Take China Soft BMIS and Limagong as examples.
Enterprise management information system represented by CAPMS of our company; Financial business processing software of Great Wall Software Company and Taiji Company;
China star, RICHWIN of Stone Li Fang, UCDOS of Hope, UCWIN, etc. It is very famous in the market.
All products are welcomed by users in China.
7. Present situation of software products in China
① Chinese DOS platform
There are dozens of DOS systems developed by ourselves in China, including UCDOS, SPDOS, CCDOS, Tianhui and China.
Loongson, Chaoxiang, Lenovo and Xiaojun systems occupy a certain market. There are also more than 20 developers of Chinese Windows platforms.
Among them, the most famous are Chinese Star, Chinese Master, RICHWIN, UCWIN and CLEEX Chinese X Window. but
Facing the challenge of Microsoft PWIN, it poses a threat to China Windows platform.
② Local application software
financial software
There are more than 70 companies engaged in financial software development in China, including UFIDA, Anyi, Universal, ChinaSoft Finance and Inspur Guodian.
Represented by others, the microcomputer version of financial software has begun to transition from DOS platform to Windows platform, from stand-alone to network development.
The combination of direction and management.
MIS and MIS generation tools include CAPMS, BMIS, CMRP2, JWMRP-2 and Yaqi MIS tool.
DBPRO, VISUAE MIS, QUICKMAIS and QUICKPRO, etc.
③ Typesetting software: Peking University Founder, Huaguang, 4S and Yin Ke Typesetting.
④ Chinese word processing software
In Chinese processing, more than 20 characters such as WPS, Giant Hanka, Wangma 480, CCED and Lenovo Hanka have been developed.
There are more than 500 coding methods, of which more than 50 are realized on computers and more than 20 are widely popular in the market.
⑤CAD/CAM software
In the popularization and application of CAD in China, a number of CAD softwares have been developed, such as architectural CAD, mechanical CAD and integrated circuit CAD.
And so on, and occupy a certain market.
⑥ antivirus software
Rising, Huaxing, KV300 and other products have a high market share in China. ⑦ Education and game software
Educational software products are on the rise, and game software such as A Fengyun, Zhongguancun Apocalypse and Guandu are also deeply used.
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