Website construction scheme template As far as enterprise website construction is concerned, there are different opinions, but they are all satisfied. The construction scheme of enterprise website mainly includes the theme, style, framework and some contents of the website. Here, in view of these points, Xiao Zhang of Shanghai Website Construction Co., Ltd. will introduce you:
I. Main objectives of the programme
As a new media in the new economic era, Internet plays an increasingly important role in economic transactions, and has become an indispensable tool for most enterprises to publicize corporate image, introduce products, open up marketing channels and strengthen communication with customers at the lowest cost.
This scheme aims to display the corporate image through the website, publicize the website through the efficient dissemination of the Internet, attract more foreign buyers to pay attention to this website, and collect the information of these buyers through various technical means, so as to obtain more new customers and better expand overseas markets.
Second, the website style.
The website adopts the international popular website style, with clear layout, cleanness and conciseness, and the colors are mainly light tones. The form of website expression should be unique, fully display the image of large enterprises and give visitors a refreshing feeling. And put the most attractive information in a prominent position on the home page, so as to attract customers' attention in the shortest time and make customers interested in browsing some detailed information. The function of the website is the main function, and the whole design should give visitors a clear navigation and facilitate their operation.
Third, the design framework of the website front desk: mainly divided into column name, column content, technical means and page number.
The purpose of website design is:
1. It is very important to show the background, scale and current situation of the company through the company, organizational structure and corporate culture, so that buyers can know the basic situation of the company.
2. Recommend the latest products that can attract customers' attention to visitors in a very prominent position through new product promotion, because most people who can browse the website are interested in the company's products, and there are many products. If you can't focus on recommending good products, it will be difficult to retain visitors in a short time. Therefore, the promotion of new products is an important part of the website.
3. Product display: All products of this company are displayed in this column. Because there are many products, they should be displayed in different categories according to product categories. At the same time, it provides keyword query function. If the audience can't find their own suitable products, they can enter keywords to search.
For products of general interest, visitors can do the following three operations:
(1) Contact us: This is another customer who is inconvenient to use online mode. They can pop up the contact information of the salesman in charge of the products they are interested in, and the browser can decide which way to contact the enterprise.
(2) Inquiry: If the customer is interested in the product, they can inquire, and the customer will input the information they want to inquire. These inquiries will be automatically sent to the e-mail address of the salesperson, who will contact the customer.
(3) View related products: In order to facilitate customers' operation, the browser can view all related products under the responsibility of the same salesman, select the ones of interest, and query multiple products at one time.
Message boards and new product subscriptions are designed to collect more potential customers. The message board can leave comments on websites and products, and the comments can be sent to the mailbox of the webmaster. Subscribing to new products is for the convenience of some customers who don't often surf the Internet. Because they can't often check the changes of products on the website, it is a more convenient way to send the latest product information to customers' e-mail boxes by subscribing to new products. Moreover, in this way, you can also get information about which products customers are interested in, which is convenient for sales staff to track, not only to find new customers, but also to communicate with old customers.
5. Overview: We can fully display the corporate image and products through several very concise but essential columns, which is convenient for enterprises to contact us directly. At the same time, through the design of several message boards and new product subscription functions, some information of visitors can be left to enterprises to contact customers directly. In short, the purpose achieved through the website is to publicize the corporate image, find new customers and keep in touch with existing customers.
Four. Design framework of website background management system
The purpose of background design:
(1) Because there are many products on the website, and the products need to be updated and replaced frequently, and the products are directly linked to the salesmen, it is very important to provide the system administrator with the functions of product category management, salesman management and salesman product maintenance. In this way, salespeople can maintain their own products, which greatly reduces the workload of system administrators in maintaining websites.
(2) Subscription management: you can view the list of all customers who subscribe to the company's new products in the background. As potential customers of the company, these customers can automatically send new product information to them on a regular basis, or send it to the system administrator, who will send it to relevant salesmen for tracking; In addition, you can add your own subscribers. Usually, the subscribers you add will be your existing customers. In this way, when you launch a new product, you will always inform these customers at the first time, which is also a means to improve the quality of customer service.
Verb (abbreviation of verb) website quotation
Six. Website construction process:
1. Obtain customer needs: Through talking with customers, determine their "basic needs" for the treatment of website builders.
2. The company provides "solutions and quotations": answering customers' inquiries, responding to customers' needs, and providing implementation plans and quotations for customers' reference and selection.
3. Determination of cooperation intention: The two parties negotiate the project content and specific requirements through face-to-face, telephone or e-mail, and work out the subject and details of the contract and the implementation progress of website construction.
4. Sign the website construction contract: the annex of the contract contains "solution and quotation".
5. The customer pays the advance payment and the written materials (electronic draft) and picture materials required by the website.
6. We design the overall style and layout of the website according to the requirements, and issue the design draft.
7. After the customer reviews and confirms the design draft, we begin to make the overall website.
8. Customer acceptance: all website documents are uploaded to our test server in a unified way, and customers browse the Internet for acceptance within the specified time; The acceptance items include the accuracy and effectiveness of the link, whether the page truly restores the design draft, the compatibility of the browser, the correctness of the text content (subject to the electronic document provided by the customer), the effectiveness of the functional module, etc. After the acceptance, the customer will issue a website construction acceptance confirmation.
9. The customer pays the final payment according to the contract. After receiving the final payment, we will submit all the website documents and a written website user manual to the customer, or upload the website directly to the designated server according to the customer's entrustment.
10. Post-maintenance: We will provide page update service, and customers will maintain and update daily data according to the website user manual.
Seven, website maintenance quotation
1. Every maintenance customer needs to issue a written maintenance task list. Any change after the task list is issued will be regarded as another maintenance;
2. Updates involving the website structure and page template will be regarded as re-production, and the specific price will be negotiated separately.
How to write the plan of web graphic design?
First, write an overview of the design idea of the network graphic design scheme, then write a detailed description of the design idea of the network graphic design scheme, and finally write the implementation plan and time arrangement of the network graphic design scheme.
How to write the design scheme of the website?
The website planning book contains the following contents:
First, the market analysis before the website construction
1. What is the market of related industries? What are the characteristics of the market? Can the company conduct business on the Internet?
2. Analyze the main competitors in the market, the online situation of competitors and their website planning and functions.
3. Analysis of the company's own conditions, company profile, market advantages, what competitiveness can be improved by using the website, and website construction capacity (cost, technology, manpower, etc.). ).
Second, the purpose and functional orientation of building a website
1. Why build a website? Is it product promotion, e-commerce or industry website? Is it the need of enterprises or the extension of market development?
2. Integrate company resources and determine website functions. According to the company's needs and plans, determine the functions of the website: product promotion, network marketing, customer service, e-commerce, etc.
3. According to the function of the website, determine the purpose that the website should achieve.
4. The construction of intranet and the expansibility of website.
Third, the website technical plan determines the website technical plan according to the function of the website.
1, use a self-built server or rent a virtual host.
2. Select the operating system, unix, Linux or windows 2000/NT. Analyze the input cost, function, development, stability and safety.
3. Adopt systematic solutions (such as enterprise Internet access solutions and e-commerce solutions provided by companies such as IBM and HP)? Or develop it yourself.
4, website security measures, anti-hacking, anti-virus programs.
5. Development of related programs. Such as web programs ASP, JSP, CGI, database programs, etc.
Fourth, website content planning.
1. According to the purpose and function of the website, the contents of the website of a general enterprise should include: company, product introduction, service content, price information, contact information, online ordering and other basic contents.
2. E-commerce websites shall provide member registration, detailed commodity service information, information search and inquiry, order confirmation, payment, personal information confidentiality measures and related help.
3. If there are many columns on the website, you can consider using a website programmer to take charge of the relevant content. Note: the content of the website is the most important factor to attract visitors to visit the website. No content or useless information will attract visitors who browse in a hurry. The information people want to read can be investigated in advance, and people's satisfaction with the content of the website can be investigated after the website is published, and the content of the website can be adjusted in time.
Verb (abbreviation of verb) web design
1, web page design and art design requirements, web page art design should generally conform to the overall image of the enterprise, to comply with CI specifications. Attention should be paid to the application of colors, pictures and layout planning of web pages to maintain the overall consistency of web pages.
2. In the adoption of new technologies, we should consider the geographical distribution, age class, internet speed and reading habits of the main target groups.
3. Make a webpage revision plan, such as a large-scale revision within six months to one year.
Sixth, website maintenance.