1. statistical data method. This is the main way for salesmen to collect customer information. Through various statistical data, original records, business diaries, order contracts, letters from customers, etc. They can understand the changes of various needs and opinions of enterprises in the marketing process. Most of these materials are collected manually and scattered in various functional departments of the enterprise, which need to be sorted and summarized in time.
2. Observation method. Mainly through the field observation of the merchandiser in the front line of documentary activities, collect customer information. This method can reduce the subjective bias of the sender and obtain more accurate information because of the direct source of information, but the observation method mainly sees the facts and is difficult to explain the internal reasons. In real life, information is everywhere. As long as you are good at observation, you can capture market opportunities.
3. Collection methods of conference websites. Mainly through various business meetings, experience exchanges, academic reports, information conferences, professional seminars, scientific and technological conferences, technical appraisal meetings, etc. , for on-site collection.
4. Reading methods. It mainly refers to collecting relevant information from various newspapers, magazines and books. Newspapers and periodicals are the media for spreading information. As long as you read it carefully and study it carefully, it is not difficult to find useful information for yourself. According to the analysis of a foreign strategic research institute, 60%~70% of the information in the world comes from open books, which shows the importance of collecting information from reading.
5. Audio-visual method. Mainly refers to capturing information in radio and television programs. Radio and television are mass media, and information is transmitted quickly. In addition to advertisements, there are various market dynamic reports, which are important sources of information.
6. Multi-directional communication. This refers to the establishment of information contact network with relevant units outside the enterprise for information exchange and information exchange. Multi-directional communication can be divided into vertical communication and horizontal communication: vertical communication is to strengthen the information exchange between the upper and lower levels of enterprises and establish a top-down information contact network, which not only reflects the situation of enterprises, but also obtains the information of relevant departments at higher levels; Horizontal communication refers to the establishment of various information exchange channels between enterprises, regions and cooperative units in the industry, and the regular or irregular exchange of information and intelligence materials.
7. Mode of employment. According to the enterprise's demand for information, foreign or local full-time or part-time information officers and consultants are hired to form a think tank to provide professional information and make suggestions for enterprises.
8. Method of purchase. This is a paid way to transmit information and intelligence. With the development of information revolution, various information industries have sprung up at home and abroad, such as consulting companies and consulting companies, which are responsible for collecting and sorting out all kinds of information. Various professional research institutions and university research departments also have various information materials. The purchase method is to ask for remuneration from these information service units. Although most of these materials belong to second-hand materials, they are time-saving and widely available. As long as they have a clear purpose and are good at choosing, they can still be regarded as an important source.
9. Treatment method. The structure of an enterprise is generally divided into bottom layer, middle layer and top layer, and different levels have different information flows. Some data at the bottom, such as daily, weekly and monthly reports. This can't be regarded as the information needed by the higher level, but when these data are transported upwards and processed by the middle level, they become useful information. For example, an enterprise can form a kind of information by comprehensively analyzing the monthly reports of various departments.
10. Network collection. Network is the fast channel of modern information and the main means of modern information collection. It is fast, intuitive and rich. Internet is one of the main media. Enterprises can set up their own websites to collect information or download the information they need from other websites. Making full use of this resource is very helpful for enterprises to collect information.
1 1. Database collection method. Many companies begin to use the method of finding the required customer information from a large data set called a database. Banks and credit card companies, telecommunications companies, catalog marketing companies and other companies that need to store a large amount of customer information and data include not only the address of customers, but also their business status, number of employees, turnover and other information.