The insiders calculated an account for the reporter: generally speaking, the investment in participating in professional training and purchasing professional tools is about 6.5438+0 million yuan, plus various expenses such as rent, utilities, telephone, transportation and publicity. The cost of opening a shop by yourself is less than 6.5438+0 million yuan a year. But the gross profit is not low. Based on the charge of 2600 yuan, the average gross profit of each customer can reach 1 000 yuan. As long as there are about 10 customers coming to the door every month, there is no problem with capital preservation, and then all of them are pure profits, and the average profit rate can reach 400%.
Color consulting industry rose abroad in 1980s, and played a decisive role in personal image, product packaging, environmental design and so on. Color designers (color consultants) have a very high social status abroad. The color consulting industry is still a new industry in China, and it has a huge market development space in China. The trend of color consumption in China is taking shape. Some experts predict that Asia will be the largest color consumption market in the world in the future.
The profit of the color industry is promising. Because it is a consulting industry, as long as the service is in place and the reputation is gained, there will naturally be stable customers. The profit point of this business is that your essence is not much expensive. A small shop and a limited fixed group are enough to support their normal development. The industry has calculated an account: the investment in general training courses is about 6.5438+0 million yuan, plus the cost of renting stores, which is about 6.5438+0 million yuan. According to the calculation of 2800 silver cards per person, the gross profit of each customer alone is 1000 yuan. As long as there are more than 90 customers, they will "get to the bottom", not to mention that according to the market situation of color consultation, there are at least hundreds of customers in each store, and the high profit value is exciting.
Color matching is a new profession, which is rare in China, but it has been popular in Europe and America for decades. There are only more than 100 institutions specializing in color consultation in China, which means there is a great demand for this profession. People with bulging wallets are more willing to pay for beauty, and this industry has broad prospects for future development. As the owner of the color consulting studio, you should be both a color consultant and a manager. And each role has different requirements. As a color consultant, first of all, you should have the basic theory and color matching skills of color consultants, and understand all the skills of personal color diagnosis and style diagnosis. Secondly, color consultants need to have six skills: customer psychological analysis and service skills, color consultant sales skills, telemarketing skills, visiting reception skills, and expression skills, to understand the customer's mentality at work, to give customers what they want, to strive for the greatest satisfaction of customers, and to retain and strive for more customers.
As a manager of color consulting studio, we should know the marketing mode of color consulting studio, how to set foot in color consulting industry with personal characteristics, how to locate our own color studio, how to establish the marketing system of color studio, and how to manage and publicize the daily operation of color studio. It is very simple to open a color consulting studio, but the owner must have the basic theoretical basis of color consulting and know color consulting technically. First of all, we should learn the "color season theory", and then we should have some marketing knowledge, which is the premise of opening a color consulting studio.
The investment in color consulting studio of investment fund is not high. After mastering the basic theoretical foundation, you can open a shop with an investment of 50 thousand yuan. Generally speaking, after the shop is located, the main expenses are decoration and purchase of fixed assets. The decoration of the shop is best elegant, giving people a comfortable and warm feeling.
Store address: the choice of store address of color consulting studio depends on the positioning of its own customer base. If the customer base is locked in the crowd of job interviews, the location of the store can be selected near some venues where professional recruitment is often held; If the target customers are some senior white-collar workers, then the location of the store can be chosen near the high-end community, office building or business circle where white-collar workers are relatively concentrated.
Tools: Color consultation is a knowledge industry, and practitioners need constant knowledge sources and the support of professional materials, tools and new technological achievements. In a color consulting studio, props and supplies dedicated to the color consulting industry are essential. These tools include color ring, PCCS tone diagram, four seasons diagram, color cloth (including basic sample cloth, four seasons color cloth and complete color cloth), clothing makeup color matching sample, color matching manual, color ticket, lecture diagram, style matching manual, lipstick box, eye shadow box, makeup illustration diagram, style and best hairstyle and other color-related consulting tools.
Positioning: The business of color consultation is mostly located in personal image color consultation, including personal color consultation, style consultation and best makeup consultation. In the positioning of customer groups, we can do both enterprise-wide consultation and individual consultation.
Marketing: It is suggested to establish a member service system in marketing strategy. The price can range from a single consultation 100 yuan to a VIP membership service of 5,200 yuan a year, with different grades and comprehensive and flexible operation mode. In the choice of objects, it is suggested that not only those rich and idle gold collars should be considered, but also ordinary white-collar workers. Even those female college students who are about to enter the society will be potential consumer groups.