What should word-of-mouth marketing do?

In marketing, word-of-mouth marketing refers to a two-way interactive marketing communication behavior that people other than producers and sellers express or imply a product, service, brand, organization, seller and any organization and personal information that can remind people of the above-mentioned objects, without being processed by a third party, so that the recommended person can get information consultation, change his attitude, and even affect his purchase behavior and decision.

word of mouth marketing

Generally speaking, word-of-mouth marketing is a marketing method in which consumers transmit the relevant information of products or enterprises to their families and friends through word-of-mouth, thus prompting them to form or change their purchase decisions. Network word-of-mouth marketing is a technology based on the Internet, which uses the functions of the Internet to realize the word-of-mouth marketing function for enterprises through word-of-mouth communication of consumers and word-of-mouth information in the form of words, languages, pictures and videos. In layman's terms, consumers or netizens strategically share related discussions about brands, products and services and information content of multiple related media through the network (community, forum, blog, Weibo, photo album, video sharing, etc.). ) to realize the marketing function of the enterprise.

medium

Operational skills of word-of-mouth marketing

As the saying goes, a good reputation will lead to 8 sales, and a bad reputation will lose 25 customers. Undoubtedly, both enterprises and individuals should establish a good reputation. However, how to carry out word-of-mouth marketing and how to maximize the effect of word-of-mouth marketing obviously need to take corresponding steps and methods.

The three steps of word-of-mouth marketing are: moving-value-return.

In order to achieve effective goals, word-of-mouth marketing needs to impress the first batch of consumers with good products and gain their recognition; Secondly, when the first batch of consumers have personal experience and feelings, they also maintain the corresponding value of products and services, which makes the group of word-of-mouth communicators expand continuously. Only when the communicator thinks that the information he spreads is really valuable will he spontaneously tell the people around him. Finally, after consumers get product information through the media or word of mouth and produce purchase behavior, they must also get the same return as the information they get.

Luxury marketing

The four magic weapons of word-of-mouth marketing are:

1. Before launching products, we should make publicity interesting, because no one wants to talk about boring companies, products, services, advertisements or brands.

2. Make customers satisfied and happy, because satisfied and happy customers are the best advertisers.

3. Being an honest enterprise is easy to gain the trust and respect of consumers.

4. The information of word-of-mouth communication should be concise, and it is necessary to add fuel to the fire appropriately.