1. At present, all early education institutions and parent-child parks in China are basically illegal, that is, they have no legal business license and are qualified by the state. Basically, it is carried out in the name of registered "information consulting company", which is 6,543,800 yuan. Even in kindergartens, the license issued by the state clearly indicates "3-6 years old" preschool education. According to the survey, no one is engaged in early education for 0-3 years old with the approval of the education department.
2. At present, there is no university in China to train early education talents aged 0-3. Even the education in preschool normal schools is 3-6 years old. In other words, at present, many early education institutions in China desperately boast that they are "very professional". In fact, they just recruit a few kindergarten teachers, train for a few days or even longer, and then start working and take on the heavy responsibility of "education". In fact, they don't read more books than a mother who is going to have a baby. This is also the reason why almost all the girls you see in all early education centers are "uniform".
3. The so-called experts.
Almost all early education institutions should show their "specialties": there are so-and-so experts, so-and-so professors and so-and-so consultants. In fact, it is just one of the means for early education institutions to enlarge the tiger skin and deceive parents. Those so-called "experts" are just hanging names and paying tens of thousands of quick money every year. I have seen "so-and-so experts" as "consultants" of more than 30 "so-and-so early education institutions" in various provinces and cities. Imagine, even if this expert has the skill of being two places at once, the consultants are only distributed in these early education institutions all over the country. Parents can hardly see any so-called experts in early education institutions. Even if there is such an "expert", how professional is he in early education for 0-3 years old? For example, an expert claimed to have trained many prodigies and lectured everywhere. However, when a parent asked him what he should do every day, he couldn't answer. Of course, the reward for each lecture is that the "expert" gets 2000- 10000 yuan, plus selling some well-known books written by himself and free hotel wine and food. Of course, these rewards are all wool on sheep.
Second, why do early education institutions charge high fees?
Almost all early education institutions charge 30-70 yuan for 45 minutes, which actually includes the "consultant" fee paid to the so-called nominal "experts". And the cost of buying books. Going to the market to buy some books and copy some things will become the content of teaching children. Almost all classes of early education institutions can be found in books on the market. Then there is the operating cost. Among them, we have to mention the so-called well-known "early education companies" in China, because these companies belong to the franchise nature and have to pay tens of thousands or even hundreds of thousands of yuan to the franchise headquarters at one time. Of course, these expenses are on the parents' heads.
Third, most of the "early education" on the market at present is pseudoscience.
1, no matter under the guise of Orff music or other things, for a 0-3 year old child, even if nothing is taught, he will naturally learn some knowledge and make progress.
2. At present, many early education institutions in China, because of lack of professional support, began to develop offline, desperately advocating how good the market for early education is, how to develop and how to join. Charge an initial fee for maintaining it. It became a disguised pyramid scheme. It is euphemistically called "franchising".
3. Where do the courses of early education institutions come from?
The courses of many early education institutions are unscientific, and parents cannot understand and judge them. So-and-so early education company claims that more than 20 experts have made this plan. In fact, it is to recruit a few kindergarten teachers, copy a little from the books on the market every day, copy a little from the west, put them together, sign the name of a certain expert, and then start publicity with great fanfare.
Fourth, what do early education institutions rely on to make money?
In fact, according to the in-depth investigation and study of early education institutions all over the country, few early education institutions and parent-child parks make money (except for developing franchises and charging high franchise fees). Most early education centers "parent-child parks" are a bottomless pit: with the money collected from children, it is basically impossible to pay wages, rent, water and electricity and advertising fees on time. As soon as the director of a well-known kindergarten in the north talked about the "parent-child class" opened by his kindergarten, he said bitterly, "I really want to smash that parent-child park." He is tired and has no money. It's not that many early education institutions don't want to advertise, but they have no money to advertise. Even if they spend thousands of dollars [the average newspaper advertisement is about 7000- 12000], people may not sign up right away. This is very reluctant for the operators of early education institutions who want to make money every month. This is why we seldom see advertisements of early education institutions in newspapers.
So, how to maintain early education institutions?
On the surface, there are 100 children in an early education center, which seems to be a lot of people. In fact, the operating cost of an early education center for one month is at least 1. 50,000-50,000 yuan. We must ensure that there are so many children every month, and people keep signing up. Otherwise, it is difficult to maintain. A child has paid hundreds of dollars for several months. This has caused a superficial "prosperity". In this case, the early education center has to find ways to generate income:
First, many early education institutions almost require parents to make assessments. A simple comparison with a watch is 60-80 yuan.
The second is to collect registration fees. Ten dollars and twenty dollars will do.
Third, try to put some toys in the class to attract the interest of children and parents. After class, the teacher will skillfully "recommend" to the parents: this toy is conducive to developing a certain aspect of the baby's intelligence. As a result, the low-quality toys of 10 yuan, which came back from the wholesale market, suddenly became intellectual development tools in early education centers and parent-child gardens, and suddenly appreciated: it became twenty or thirty yuan.
The fourth is to sell books. Wholesale some books at a premium from the market and sell them at the original price. Parents spent more than 100 yuan on a book published by an early education institution, but the cost was actually only 230 yuan. Of course, this set of books will become more than 100 yuan after adding the price increase of consultant's nominal fee and commission fee. But whether the content is scientific or not is unknown. There is no national institution to demonstrate. Anyway, parents don't understand.
The fifth is to develop offline. Many early education institutions think that when children have no money to earn, they will develop offline: making beautiful brochures and websites. In some women's magazines, China Business News and other newspapers and magazines, I wrote analysis articles and successful experiences, advocating how good the early education market is, how promising it is and how high the return on investment income is. Then charge tens of thousands to hundreds of thousands of joining fees.
According to insiders, some early education companies in the north have invested in several early education centers at their own expense in order to attract more people to participate. Make the impression that "early education" is easy to do. In fact, every month is maintained by collecting other people's joining fees and management fees. This is a little better.
In a certain place, there are even people who specialize in joining, but they don't do it themselves, they specialize in joining. Imagine, if it is so easy to do, so high profit, and he has such good conditions and foundation, why not do it himself?
Sixth, those who are unable to join have to start to change to "black nursery": accept half-day early education classes. Or a full-time preschool class. Come every day. You can charge about 400-600 a month, or you don't need company. Ensure basic maintenance. Almost all early education centers with large venues have been changed into "black nurseries". There is no meaning of early education.
Seventh, the early education class has no money to earn, so it simply sells teaching AIDS. What Montessori teaching AIDS, sensory equipment. . . . Some simple wooden blocks sell for tens of thousands. In fact, the cost is only one or two thousand yuan. Claiming to own a factory. In fact, the factory doesn't even have a telephone, which is a myth.
Eighth, training. Training parent-child teachers, Montessori teachers. Actually, they all become monks halfway. I just read a few books. Never been to Italy. Tell me about Montessori.
5. Who are doing early education in China?
At present, in China, basically no one is a very professional person to do early education research. The operators of thousands of early education centers and parent-child parks in China are all monks. The operators of early education centers are various and the overall quality is not high. As long as individuals have some money, they can do early education. * * * There are the following categories:
A very business-minded speculator.
Second, having a baby is just a mother.
Third, some laid-off teachers in kindergartens.
Fourth, other laid-off workers.
Those so-called "so-and-so experts" early education companies are actually manipulated by a few people who know how to plan. "Experts" are just "tools" used to scare parents.
Sixth, the propaganda methods used by early education institutions and parent-child parks.
The usual propaganda method of early education institutions and parent-child parks is to hang a very bluffing "brand". No matter what brand you hang, the ultimate goal is only one, to gain the trust of your parents and let them "willingly" pay for it. . . ：
One of the usual propaganda means is to enlarge the tiger skin.
Early education institutions and parent-child parks are usually crowned by the "Science Education Research Group of the Ministry of Education" and the "Basic Education" parent-child research group of the Ministry of Education; China Prenatal Education Committee, China Preschool Education Committee, Family Education Society and so on are all famous "brands". In fact, anyone with a little common sense will know how a serious institution like the state administrative organ or scientific research institution can be hung in a city's private house for investigation and research. How can you give it to a social worker who is not a professional researcher at all? Didn't you smash your own brand?
Second, the usual propaganda means, tree cover.
If the domestic brand is not easy to use and the credibility is not high, then get a foreign brand. For example, the PAT project implementation organization in China in the United States, Montessori in Italy, an organization in the Netherlands, Montessori Foundation in Taiwan Province Province and even XX Group in Hong Kong can be established. Anyway, parents won't go there to see it. Whatever you say.
An early education institution in a southern city answered parents' questions like this:
Parents: Where was it made?
Owner of early education center: our internationally renowned chain organization, headquartered in the United States, adopts the American PAT scheme. . . .
In fact, even she may not be able to pronounce the full English name of "PAT".
A city in the north:
Parents: Is it useful for children to attend classes here?
Employee of Early Education Center: Of course. Why don't you look at dozens of such places in China? . . .