Marketing major is a scientific and artistic applied discipline, which is a comprehensive applied science based on economics, behavior and modern management theory. It is a compulsory course for management majors and an important course for humanities, philosophy, social sciences and other majors to study the marketing activities of enterprises centered on meeting consumers' needs and their regularity. This major trains senior business administration professionals with solid knowledge of marketing, business management and economics. Proficient in a foreign language, computer technology, solid basic knowledge of law, ability to analyze and solve problems independently, and ability to engage in marketing management, marketing teaching and scientific research in enterprises, institutions and government departments.
2. Employment direction of marketing major
Graduates majoring in marketing can engage in market research, marketing planning, advertising planning, market development, marketing management, promotional services, teaching and scientific research. You can also continue your studies in universities and research institutions at home and abroad. Can also be engaged in enterprise marketing management, customer asset management, network marketing management, marketing diagnosis, market research and consultation in enterprises and institutions such as industry and commerce, foreign trade, finance, insurance, securities, tourism and real estate. But just entering the society, it will be easier to find a sales job in a private enterprise. Generally, state-owned enterprises and foreign enterprises will only recruit experienced salespeople, although the treatment and benefits will be better, and the employment requirements for salespeople will be higher, stricter and the competition will be more intense.
Market category: market researchers, business data analysts, advertising designers (including graphic designers and video designers), business modeling and forecasting personnel (including business site selection personnel and feasibility analysis and forecasting of enterprise expansion investment projects);
Business category: accounting (with corresponding qualification certificate), legal affairs (with corresponding qualification certificate), enterprise consultant (you can ask marketers how to solve problems encountered in business, such as employee turnover), human resources Commissioner, customer relationship management Commissioner, business development Commissioner, etc.
Other categories: public relations specialist (including public opinion monitoring and response specialist), website forum operation specialist, event operation specialist, etc.
3. Marketing professional employment prospects
Marketing personnel are indispensable talents for all enterprises, especially large enterprises. According to domestic statistics, since the mid-1980s, more than 2,000 talent exchange meetings have been held or co-organized by China business circles, and at each talent exchange meeting, marketers are the most popular and in short supply. With the increasingly fierce market competition, this trend will become more and more fierce in the future. There is a great demand for marketing talents, so it is easy to find a job and the requirements for academic qualifications are not very high.
With the rapid development of China's economy, the competition for talents is becoming more and more fierce, but the demand gap of marketing specialty is getting bigger and bigger, and the employment prospect of marketing is very considerable. Marketing major is a major in great demand, which is needed by all kinds of enterprises and has broad employment prospects.
With the continuous improvement of China's market economy, marketing has penetrated into all kinds of enterprises, not only foreign-funded enterprises, private enterprises, but also state-owned enterprises, so the demand for talents in this field will continue to be optimistic and may continue to heat up. But because of the particularity of marketing, marketing needs all kinds of abilities. People who don't study marketing are suitable for marketing, but professional knowledge becomes less important. Many people with low diplomas are willing to pay more labor to get more returns, forming a strong opponent of marketing students, which has caused certain pressure on graduates.
4. Salary and treatment of marketing professionals
According to statistics, the areas with the best employment prospects for marketing majors are: 1, Shanghai 2, Beijing 3, Shenzhen 4, Guangzhou 5, Wuhan 6, Hangzhou 7, Chengdu 8, Zhengzhou 9, Chaoyang 10 and Nanjing, with an average salary of 4370 yuan.
Further reading: How to buy insurance, which is good, and teach you how to avoid these "pits" of insurance.