First, help enterprises find the main problems in production and operation management, find out the reasons and make feasible improvement plans;
The second is to guide the implementation of the improvement plan;
Third, teach management theory and scientific methods, train management cadres at all levels in enterprises, and fundamentally improve quality of enterprise.
Due to the differences of national culture, language culture and development stage of management consulting, the concept expression of management consulting is not the same. The British Management Consulting Association defines management consulting as "services provided by independent qualified individuals or most people in determining and investigating policies, institutions, procedures and methods, who make suggestions for appropriate actions and assist in implementing these suggestions." The definition of Harvard Encyclopedia of Business Management in the United States is: "Make a clear diagnosis of the current business, then establish the basic policy of the current business and the policy of the future business structure in view of the changes in the business environment, and then make plans and implement them effectively according to the policy." In his Dictionary of Business Research, the famous Japanese business scientist Tomomi defined management consultation as: "The so-called business diagnosis refers to investigating the actual business conditions of enterprises, diagnosing business problems, putting forward specific improvement suggestions, or giving guidance on the implementation of improvement suggestions on this basis."
The management consulting industry first developed from America. When 19 appeared at the end of the year, it focused on solving some basic problems in production management. German consulting industry began in 1950s, and there are 9680 consulting institutions in various forms. Great changes have taken place in the western management consulting industry since 1980s. With the continuous improvement of management consulting methods and the quality of consulting services, management consultants no longer only provide consulting advice, but often assist customers to implement consulting advice. In particular, many large consulting companies are actively committed to global organization building and new market development. In the late 1980s, the management consulting industry in Europe and America grew at a rate of 20-30% per year. By 1995, the annual income of the global management consulting industry exceeded 50 billion dollars. After entering the 1990s, the demand for strategic consulting has greatly increased, which is due to the general change of management mode of modern enterprises from business management to strategic management. Making competitive strategy and implementing strategic planning have become the most important content of enterprise management.
Management consulting is a rapidly developing industry in the world in recent years, and its influence has penetrated into many fields of political and economic life. About 50% of the Fortune 500 companies have their own internationally renowned consulting companies with long-term cooperation. At&In America; T company has more than 65,438+0,000 consulting companies to provide all-round and multi-level consulting services, and the annual consulting fee is as high as more than 300 million US dollars. In Germany, consulting industry is the fastest growing and most stable modern industrial sector in German economy, and its annual growth rate is much higher than that of German national economy, which has become an organic part of German social and economic system. The tentacles of consultation have extended to all aspects of people's daily life, including medical care, culture and entertainment, education, job hunting and other services that need consultation. The contents of consultation are many and complete, including production management consultation, strategy consultation and management method consultation.
In order to meet the requirements of enterprises in the 2 1 century for the external environment characterized by "customer, competition and change" and the new operation mode of "e-commerce", and to provide professional consulting services for enterprises to realize the revolution of management concept, the reorganization of management mode and the change of management means, we are committed to developing "modern consulting industry", that is, the management consulting industry is committed to providing enterprises with the most advanced management ideas, management modes and modern IT technical means. The management consulting industry in China is developed on the basis of learning from the theories, methods and experiences of Japanese and European and American enterprises. With the development of China's reform and opening up, China's consulting industry came into being in the early 1980s. Looking at the development of China's consulting industry in the past 20 years, Henan Human Resources Network believes that it can be mainly divided into the following stages:
1 and the government-run consulting industry in the 1980s
The development of consulting industry in China originated from consulting enterprises established by the government, mainly focusing on investment, science and technology, financial consulting and other fields. In order to effectively adjust the national industrial structure, solve the bottleneck industries and establish a reasonable price system, the former State Planning Commission set up "investment consulting" and "engineering consulting" companies throughout the country, so as to realize the scientific decision-making of national investment and the rationalization of engineering construction. In order to promote the transformation of scientific and technological achievements, the former State Science and Technology Commission and China Association for Science and Technology established and supported a number of "scientific and technological consulting" enterprises throughout the country; In order to promote the socialization of enterprise financial accounting consulting and the social intermediation of accounting, auditing and evaluation, the national financial system has established "financial accounting consulting" companies and "accounting firms" in various places.
2. Information consulting industry in the first half of 1990s.
The information consulting industry that emerged in 1980s is non-standard and non-market-oriented, but its appearance makes people realize the value of information. With the economic development of China in 1990s, a number of foreign and domestic private "information consulting" companies and "market research" companies began to emerge in the process of market economy, providing standardized consulting services for enterprises.
3. Management consulting industry in the second half of 1990s.
In the early 1990s, the information consulting industry in China began to enter the initial stage of development, but the management consulting industry was still in the primary stage of development. The most typical ones are the early "creative companies" and "planning companies". About 1992, an "idea" of Beijing Yang He sold for 400,000 yuan, which was heated by the media. In addition, "creative company" followed closely, and several best-selling books promoting "creativity" made the name of consulting really hot for a while. However, it is a misunderstanding to link the management consulting industry with the declining "idea company". An uneducated person may come up with several "ideas", but management consulting is a typical knowledge industry.
By the mid-1990s, with the perfection of China's market economy and fierce market competition, a large number of foreign management consulting companies entered the China market, and the management consulting industry in China began to develop. Since then, the management consulting industry has bid farewell to the era of "thinking" and entered the stage of professional development. By the end of 1990s, some domestic management companies began to emerge in the market, such as Hampton Management Consulting, Shanghai Vision, Far-reaching Strategy, Bofeng Marketing, Paili Marketing, Broadcom Jingwei and so on.
China enterprise management consulting industry has developed rapidly. Excellent management consulting enterprises in Beijing, Shanghai and other places.
4.2 1 the emergence of micro-consulting mode in the century. Micro-consulting can help customers acquire business wisdom efficiently and conveniently. It has gathered many China business elites and professional consultants, and built an hour-long consulting service platform for them, helping them to quickly respond to the needs of "micro-customers", transmit wisdom and share opinions by video conference and telephone conference.
1). Easy to go to the cloud think tank: "Micro-customers" can ask questions from top experts in their professional fields and industries nationwide and even globally. Experts and experts rely on their professional depth and industry experience to give insightful analysis and alternative action paths. Micro-consulting mode helps customers break through the limitations of personal relationships-micro-consulting expert group is like a cloud think tank, which you can activate as needed; Break through geographical barriers-video teleconference can realize remote collaboration for you; Break the budget limit-pay by the hour. 2) Get rid of the single expert structure: Micro-consulting service mode enables micro-experts to share their experiences and opinions more efficiently by using "fragmented" time, so that micro-consulting expert groups can form a matrix structure of "senior industry background+professional in-depth research". 60% of micro-consulting experts come from the top managers of enterprises. They are well versed in the actual operation rules of enterprises, and have formed a sense of business smell and practical touch that ordinary consultants can't match in years of business wrestling, and can give suggestions that are guided by ideas and pay more attention to practical operation. For example, Lenovo, ZTE, Procter & Gamble, 7 1 1, AVIC and many other managers have participated in it. 40% are experts from the consulting industry, both professional and reputable. A few of them are the founders of the most famous consulting company in China and the heads of research and development of consulting product systems; Most of them are deep researchers in a single field. They read countless people, grasp the big pattern of the industry, and their professionalism is worth learning. 3). Get rid of the purely profit-driven consulting behavior: Consulting is like teachers and doctors, and spiritual cultivation is better than skills. Most of the members of the micro-advisory expert group have made commercial achievements. They participate in micro-consultation, on the one hand, they agree that micro-consultation will become a trend of consulting services; More driven by the values of saving the world; They are willing to share; Have a personal experience of the maturity and achievements of China enterprises; Willing to give the known contribution to the unknown and successors, helping them to make fewer detours and mistakes. Their kindness and generosity make their sense of mission outweigh the tangible value they have gained in micro-consulting activities. 4) Resource-intensive and most economical: the service process of micro-consultation strives to provide the most powerful and economical support for "micro-customers" and "micro-experts". Micro-consulting network service platform helps customers in need to match experts objectively and openly and connect micro-consulting services; At the same time, it will become the assistant of micro-experts, help experts do professional pre-sales research, and ensure the maximum consulting effect of both parties in a limited time. This service model is the result of the evolution of social division of labor. On the basis of ensuring the objectivity, openness and professionalism of pre-sales research, the shortest chain matching and docking between customers and experts has been realized. Resources are more intensive and more economical to obtain.