Then, what functions should an enterprise meet when building a website in order to realize the functions that an enterprise website should have?
I. Brand image:
The image of the website represents the online brand image of an enterprise. The main way for people to learn about an enterprise on the Internet is to visit the company's website. Whether the website is professional or not directly affects the online brand image of the enterprise, and also directly affects other functions of the website.
Second, the product and service display:
The main purpose of customers visiting the website is to gain a deeper understanding of the company's products and services. The main value of enterprise website is to flexibly show users the text, pictures and even multimedia information of product description. Even a website with simple functions is at least equivalent to a product promotional material that can be updated at any time, and this promotional material is obtained by users on their own initiative and pays high attention to the information content.
Third, information release:
Website is a kind of information carrier. Within the scope permitted by law, you can publish all corporate news, product information and various promotional information that are beneficial to corporate image, customer service and sales promotion.
Fourth, customer service:
Through the website, we can provide customers with various online services and help information, such as frequently asked questions, e-mail consultation, online forms, answering customers' queries in real time through instant messaging, and so on.
Verb (short for verb) Customer relationship:
Attracting customers through online communities and prize-winning competitions can not only promote products, but also help to enhance customer relationships, especially for products with complex functions or rapid changes.
Six, online survey:
Market research is an indispensable part of marketing work. Corporate websites provide a convenient and cheap way for online surveys. Valuable user feedback information can be obtained through online questionnaires on the website or by soliciting customers' opinions through e-mail forums and real-time information.
Seven. Resource cooperation:
Resource cooperation is a unique way of network marketing. In order to obtain better online promotion effect, it is necessary to establish resource cooperation relations with suppliers, distributors, customer websites and other enterprises with complementary contents and functions, so as to realize the purpose of * * * sharing resource benefits.
Eight, online sales:
One of the purposes of establishing websites and launching online marketing activities is to increase sales. A fully functional website can complete e-commerce functions such as order confirmation and online payment, that is, the enterprise website itself is a sales channel.
The purpose of establishing a website is to show the company's image, strengthen customer service, improve network business and establish business contacts with potential customers. Therefore, the construction of enterprise websites has certain marketing functions, so as to achieve the purpose of building websites.
Website construction What websites are there for website construction?