1. There is a considerable market gap in this product;
2. The existing market holders have low demand for consumers and high cost;
3. Be convinced that you have the ability to beat existing enterprises;
4. The existing market profitability is quite attractive.
With the continuous development of enterprises, it is necessary to enter new regional markets or new product markets. However, the market environment is always changing, and the asymmetric circulation of relevant market information makes it difficult for enterprises to make successful market entry decisions in a market full of variables. How to grasp the changing law of market conditions and fully understand the competitive situation and development prospect of the industry is the primary problem to be solved when enterprises enter new markets. Xiling's market entry research, from the perspective of competitive intelligence and objective science, provides enterprises with satisfactory answers to customers and markets and provides strong support for enterprises' market entry plans.
The research contents of Celine market entry mainly include:
1. Feasibility study on market entry;
2. The present situation and development trend of industry market and industrial chain;
3 industry development prospects, characteristics, laws and national policies;
4. Target market capacity analysis and product analysis;
5. The development trend of the target market in recent years and the data of employees;
6. Distribution and list of major competitors and potential competitors in the target market;
7. Major competitors, products, profitability and market share, etc. ;
8. Reasonable market segmentation, target user analysis and market positioning;
9. The qualifications that new entrants should have and the problems they may face after entering;
10. Suggestions on market entry strategy, competitive response strategy and marketing strategy. Celine can provide high-quality investment and acquisition research services for client enterprises, and conduct comprehensive and in-depth research on the target enterprises you lock in. The research scope covers communication, household appliances, machinery, chemical industry, retail, logistics, food, medical care and other industries, providing standardized and authoritative feasibility studies for enterprises to invest in mergers and acquisitions.
Sailin's investment M&A survey includes investment project feasibility survey and enterprise M&A survey.
I. Feasibility study of investment projects
Feasibility study of investment project refers to a comprehensive technical and economic analysis and demonstration of the proposed project in the investment decision-making stage of the project. It is an important content and method in the preliminary work of investment projects and the most important link in the investment project cycle. As a job, the feasibility study of investment projects includes the investigation, analysis and prediction of natural, social, economic and technical data related to the project, the construction and comparison of possible investment schemes, and the demonstration of the necessity of project investment, the applicability and risk of the project to the main body, the advanced and applicable technology, the economic profitability and the possibility and feasibility of investment conditions, thus providing a comprehensive, systematic and objective basis for investment decision.
Second, the study of enterprise mergers and acquisitions
Generally speaking, the main purpose of enterprise acquisition is to expand the market share in a certain industry and acquire current or potential competitors-to strengthen themselves and destroy the enemy; By acquiring enterprises with advanced technology, we can establish our own competitive advantage in the industry-buying technology and expanding our advantages; Buy enterprises in different industries, avoid concentrating funds in a certain industry-diversify investment risks and maintain stable profits; Want to enter the relevant industries, conduct a thorough investigation of valuable enterprises in the industry-find profit growth points and cut in quickly; Acquisition of upstream enterprises or downstream enterprises of this enterprise for integration-to obtain a stable sales market for spare parts, raw materials, semi-finished products or products.
Generally speaking, the research on enterprise investment M&A mainly analyzes the development ability of enterprises from the financial point of view, and mainly examines the following eight indicators: the growth rate of operating income, the rate of capital preservation and appreciation, the rate of capital accumulation, the growth rate of total assets, the growth rate of operating profit, the proportion of scientific and technological investment, the three-year average growth rate of operating income and the three-year average growth rate of capital.
Different from the general enterprise credit survey, Celine's investment acquisition research has a set of original research methods and evaluation tools, which can conduct in-depth and comprehensive research on the target enterprises, not just limited to official financial statements and statistical data.
Based on competitive intelligence research and combined with the original investment acquisition research model, Celine conducts all-round and in-depth analysis and evaluation of the target enterprises, which is convenient for enterprises to choose the best investment acquisition object after horizontal comparison and conduct real value evaluation and investment acquisition negotiation.
The research contents of Sailin's investment M&A mainly include: the analysis of enterprise's environment, industry and market; Enterprise structure analysis; Enterprise development, investment and financing status; Production and R&D status of enterprises; Supply chain status; Status of human resources; Product marketing and after-sales service; Analysis of financial status and financial indicators; Enterprise credit evaluation; Social evaluation; Risk analysis; Wait a minute.
Celine's investment and acquisition research mainly helps customers achieve the following goals: to grasp the real financial situation of the target enterprise and prevent investment traps or acquisition fraud; Understand the production and operation of the target enterprise and adjust the business cooperation relationship; Understand the real background of the target enterprise and reduce the credit cost; In-depth understanding of the company's property rights structure, technical strength, research and development level, employee quality, etc. , in order to promote the actual value evaluation and investment acquisition negotiations; Choose the best investment acquisition object after horizontal comparison. Celine's market dynamic investigation mainly includes two aspects: the dynamic investigation of competitors and the monitoring of market environment.
Dynamic survey of competitors:
As an enterprise competitive intelligence service provider, Xiling conducts in-depth research on target enterprises or industry-leading enterprises every month or quarter according to customer needs, and dynamically monitors their operating conditions, production research and development, product changes, marketing activities, sales, market expansion, strategic initiatives, corporate mergers and acquisitions and other aspects.
Celine's monthly (quarterly) competitor dynamic research report provides a reference for client enterprises to adjust their own development strategies and evaluate the performance of their branches in time, helping them to know the real-time situation of competitors and help them seize the opportunity and lead others in decision-making.
Market environment monitoring:
Celine makes full use of the self-developed Celine Competitive Intelligence Management System (SCIS) to collect a lot of information on the network, analyze, summarize and sort it out, and provide customers with the latest industry information and competitors' latest news every day or week. In addition, based on our deep understanding of the industry, Xiling Industry Research Center publishes weekly industry analysis reports for our major service industries every week, and publishes industry summary reports every month, every six months and at the end of the year. In-depth analysis of the current situation of the industry, scientific prediction and analysis of the development trend of the industry. Celine human resources survey is different from general salary research or consultation. We are more interested in investigating and understanding your designated target, including detailed personnel composition, organizational structure, income of employees at all levels, performance appraisal, welfare system, etc.
Celine's research on human resources is mainly to achieve the following goals of enterprises:
Understand the human resources level, salary structure, salary development trend and changes of competitors, understand the average salary level of the industry, and master the overall salary and welfare level of the enterprise talent source group and the price quotation of the required talents; It provides an effective basis for enterprises to carry out salary adjustment, human capital investment and cost control, and enables enterprises to formulate efficient and competitive human resources policies and salary and welfare systems in the industry more reasonably in combination with their own strategies. Provide powerful reference for enterprises to introduce, motivate and retain outstanding talents, thus occupying a favorable position in talent competition; Provide objective data support for business activities and strategic decisions of enterprises.
The research contents of human resources mainly include:
Enterprise profile;
Corporate culture and management characteristics;
Organizational structure and personnel composition;
Management, R&D and marketing teams;
Income of employees at all levels;
Salary system and welfare system;
Performance appraisal;
Human resource policy;
Effectiveness of human resources;
Comprehensive analysis of human salary. Selixin uses scientific methods to identify, collect, sort out, analyze and study the information about the market and competitors' marketing purposefully, systematically and objectively, and puts forward research reports to help enterprises deeply understand the market environment and competitors' marketing strategies, and find problems and opportunities in time as the basis for market prediction and marketing decision-making. Different from the narrow marketing survey, it is an analysis and research on the whole process of enterprise marketing activities and the overall competitive environment.
The special investigation of Celine marketing system involves all aspects of enterprise marketing activities, from identifying market opportunities and problems, making marketing decisions to evaluating the effect of marketing activities. Mainly includes: market competition research and macro environment; Market demand and changing trend; Marketing organization structure; Brand positioning; Product sales status; Price system; Sales channels; Marketing strategy; Wait a minute. Sailixin conducts comprehensive and in-depth research and analysis on the production and R&D of the target enterprise, providing the enterprise with the latest product production and technical information, so as to better learn and absorb the advanced experience and latest technology in the same industry, improve the production technology of the enterprise, raise the technical level of personnel and improve the management level of the enterprise, thereby improving the product quality, speeding up the upgrading of products, enhancing the competitiveness of products and enterprises, and ensuring the survival and development of the enterprise. By fully understanding competitors' R&D, enterprises can fully grasp their production capacity, production cost, technological development level and R&D direction, which is helpful for enterprises to truly "know yourself and know yourself" in the fierce market competition.
Celine's special research on production and R&D mainly focuses on in-depth research on the production equipment, production capacity, quality control system, upstream suppliers, R&D organization, R&D process, R&D expenses, R&D management and policies, and new product planning of the target enterprise. Main research contents: products and production scale; Organizational structure of production and R&D departments; Production status; Technical level and research and development ability; Management and policy of production and R&D; Wait a minute. Xiling patent information research can help enterprises achieve the following goals by comparing and analyzing the patents owned by enterprises with the patent matters related to the industry:
1, understand the current technical development trend and plan the future direction;
2. Find the blank position of this technology, which is suitable for cutting into new technical fields;
3. Study the development and evolution of related technologies and understand the pulse of the whole industry;
4. Analyze the strengths of competitors and avoid their front, and also find their weaknesses and use them;
5. Understand the distribution points of major competitors, major inventors in the industry and mainstream technologies, and know yourself, so as to plan a perfect patent protection network for yourself;
6, understand the advantages and disadvantages of competitors' technology, in order to understand the object of interactive authorization, or put forward the commission requirements for the weaker.
The main contents of Celine's patent information investigation include: industry patent data analysis, regional analysis, type analysis, major competitive company analysis, applicant analysis and inventor analysis, legal situation analysis, patent output rate, patent growth rate, technology development trend, patent application of target enterprises, patent management and so on. Through in-depth research on the organization, process, cost and operation mode of the warehouse logistics of the target enterprise, customers can fully understand how the target enterprise manages the logistics system and controls the logistics cost, thus providing scientific and effective reference for customers to design an efficient and reasonable logistics system and make management strategic decisions.
The main contents of Xilin warehousing logistics research are: enterprise products and scale; Construction of sales channels; Enterprise informatization; Logistics operation; Logistics organizational structure; Storage and transportation; Analysis of relevant departments; Logistics management; Logistics cost; Wait a minute.
Welcome to discuss your views with the author of Celine's Competitive Intelligence. The Competitive Intelligence Division of Guangzhou Sailixin Commercial Credit Information Co., Ltd., a subsidiary of Sailixin Research Group, provides enterprises with professional and high-quality competitive intelligence products and services such as competitor research, industry analysis and research, overall competitive intelligence solutions and competitive intelligence management systems.