Contents of financial consulting services

Financial advisory service refers to professional financial institutions providing customers with professional services such as financial analysis and planning, investment advice and personal investment product promotion. Professional financial institutions include banks, securities, insurance and third-party financial institutions. Financial advisory service is a professional service for individual customers, which is different from general business consulting activities such as product introduction, publicity and promotion for selling savings deposits and credit products. After accepting the financial advisory service provided by financial personnel, customers manage and use their own funds to obtain and bear the resulting benefits and risks.

1. Consultation. Ability to plan assets according to customer needs.

2. Professionalism. Understand the customer's risk preference and income target, and comprehensively operate savings, insurance, trust and bank wealth management products to make a portfolio.

3. comprehensive. Financial advisory services involve a wide range of contents, and all aspects of the client's finance are required to be considered.

4. Institutional. Commercial banks should provide financial advisory services with standardized service flow, sound management system, clear management departments, corresponding management rules and regulations, and clear responsibilities of relevant departments and personnel.

5. Long term. The purpose of commercial banks seeking to provide financial advisory services is to establish long-term relationships with customers, not just to pursue short-term interests.