Brief Introduction to the Author of Details of Catering Marketing Management

Even Xu, the founder of NFM management mode of catering hotels, is one of the top ten catering management experts in China. The first batch of China catering industry professional manager trainers by the Ministry of Education. He used to be the manager and general manager of the catering department of several star-rated hotels and senior clubs, and later served as a senior lecturer in the catering management department of Oriental Cuisine College and the host of the cooking program "Gourmet 365". He often teaches in Tsinghua University, Zhejiang University, National Tourism Administration and China Tourist Hotel Association.

At present, he is the general manager of Beijing Jiamingfeite Hotel Management Co., Ltd., the senior catering management consultant of Ramada Hotel in the United States, a member of China Hotel Staff Quality Research Group, distinguished professor of Shanghai Newmar Health Management College, a special senior lecturer of Beijing Times Guanghua, a special senior lecturer of Shenzhen JuChenghua Enterprise Online Business School and a consultant of Hong Kong Huitong. At present, it manages more than a dozen hotels and high-class catering clubs in China.

Mr. Even Xu walked into the dining room from the kitchen, onto the podium from the dining room and into the hotel from the podium, organically linking theory with practice. Constantly wandering between colleges and hotels, good at interactive and situational training, paying attention to students' perception and participation, and fully mobilizing students' training enthusiasm through various practical cases. This humorous training method was highly praised by the trainees.

He has compiled the best-selling books The Secret of Brand Catering Management-Thirty-six Lectures on Practical Management (Shaanxi Normal University Press), CD-ROM of Ordering Teacher Training Course (Peking University Press), Detailed Explanation of Hotel Service Management (China Aerospace Press), Examination Guide for Human Resource Management of Catering Enterprises (Hebei Science and Technology Press), Operation Manual of Ordering Teacher (China Aerospace Press), Detailed Explanation of Catering Marketing Management (.

Six key points for Even Xu to find catering profits-series courses (* * * 36 class hours)

The first level: upgrade and rebuild the catering profit model.

-Seeking shortcuts and profits from the innovation of business models (1-2 days)

The second level: the manufacturing project of four or two thousand yuan for catering.

—— Control the core profit from the production core (1-2 days)

The third level: the effective cost solution of catering.

—— Find key points from all links and strictly control throttling (1-2 days)

The fourth level: create a gold medal ordering service to create profits.

-Maximize the profit of subscription service (1-2 days)

The fifth level: profit is in marketing.

—— Make profits flow continuously from marketing (1-2 days)

The sixth level: build a team and reduce losses.

-Keeping money is the best policy, keeping things is the middle policy and keeping people is the best policy! (1-2 days)