SNH48 inherited AKB48' s star-making concept of "idol who can face each other". It is a large-scale localized female idol group in China invested by Shanghai Jiushang Fashion Group. It is supervised by Mr. Qiu Yuankang, a famous Asian entertainment producer and lyricist, and provides training consultation and technical support. After AKB48, SKE48, NMB48, HKT48 and JKT48, she was born in the world.
SNH48 will adopt a brand-new star-making concept and model to break the gap between idols and audiences in one fell swoop. Members will actively get in close contact with fans through on-site and online channels and ways to guide and maintain the audience's emotional substitution. In addition to all-weather face-to-face performances with fans in the exclusive theater in SNH48, we will also actively hold various live interactive activities such as fan meetings, handshakes and campus concert tours. Make full use of Internet communication means to conduct online real-time meeting activities, actively participate in various domestic and foreign performances, TV broadcast programs, film and television drama shooting, fashion shows and other activities, and spread "China Positive Energy" to fans with the brand-new image of local idols belonging to/kloc-0.3 billion China people. The formal formation of SNH48 marks that the new generation idol culture in China has entered a brand-new development period.