Selling the same house, some brokers have good performance and some have poor performance. There are many reasons, but one factor that cannot be ignored is whether brokers can make good use of professional speech skills and how appropriate they are.
Skill 1: professionalism and completeness of expression
Give examples frequently to enhance credibility. Express in a positive way, use complete sentences, standard sentences, literary words and technical terms, and give appropriate explanations when necessary, so that customers can affirm your professional image, professional cultivation and ability while obtaining sufficient information.
Tip 2: Pay attention to the words and change the intonation.
It is amazing to avoid the boring rhetoric of reciting official documents.
Tip 3: Don't argue with customers.
The agent said that winning customers does not mean getting orders, but repeatedly emphasizing the interests and benefits that customers care about, making them feel strong and impressed. Don't use obsolete words, vulgar words and coarse words.
Tip 4: Easy humor.
Pay attention to speaking easily, so that the conversation will not become a burden. Quoting the words of celebrities, great men and authoritative figures can strengthen your self-restraint and get humorous effects.
Tip 5: Say different things to different people.
For male and female customers, young customers and old customers, brokers have different ways of talking from content to way.
Tip 6: Learn to listen.
Brokers should not interrupt customers' speeches easily. Sometimes, it is more important to listen effectively and become a good listener than to be a good speaker.
Tip 7: Consider the customer's feelings.
During the negotiation, if you can't answer the customer's objections and valuable opinions on the spot, you should record them and reply as soon as possible; Pay attention to the emotional changes of customers, and don't have too many small moves that may cause misunderstanding.
Tip 8: Use technical terms appropriately.
When talking with customers, brokers can insert technical terms into their discourse to avoid inflexibility.
Tip 9: Words are full of emotion.
Mobilize emotions, and there will naturally be emotions in words. If you have feelings, you can achieve good communication effect. Without emotion, you can't be a gold medal broker. You should be good at using jingles, limericks or lyrics. Only innovation can leave a deep impression on people, really stimulate the desire for demand, and use conjunctions such as "moreover", "then" and "then" to express a bright future.
;