Decoration marketing attracts customers, and many families need to decorate after buying a house, but there are too many decoration companies to choose from in society. How can we stand out among many decoration companies? Let me tell you about the methods of attracting customers by decoration marketing.
Methods of attracting customers in decoration marketing 1
First, make every effort to create 1-2 key marketing channels for home improvement.
Zhuang Jie's marketing can't cover everything, it's difficult to do all the marketing channels, and it's done well. Why? The channel of home improvement marketing is related to the capital, contacts, resources and marketing talents of home improvement enterprises. Many small and medium-sized home improvement enterprises in the third and fourth lines do not have strong financial strength and talent reserve. What should we do? Do a good job of 1-2 home improvement marketing channels wholeheartedly, and do better than others in key channels.
First of all, you must know who is buying what and how often. In addition, evaluate what information you have obtained through direct sales, telephone sales, retail sales, website sales, etc. See if you can do more with it. For example, do you know enough about a product or a market segment to cultivate personalized supply? Do you know which additional home improvement sales model is more successful in a certain market segment?
Second, perfect home improvement marketing must be combined with sales highlights.
Davenport said, "Marketing focuses on execution and details." This means that a good marketing strategy needs to be supported by more detailed sales links, and marketing is the support of sales. But every influence point of home improvement marketing is designed around the sales highlights after attracting customers and contacting customers. One of the representatives is the OTO model that everyone in the Internet industry is talking about now. Basically, it is to use the favorite online marketing channel of modern people to release the best attraction effect, and then use event marketing and virus marketing to spread rapidly in the network. And after that? Offline stores also need to work hard. For example, the marketing concept once promoted by Suning Appliance is "unified online and offline selling price", which fully embodies the closed-loop design combination of home improvement marketing and sales.
Attract customers from the network and push them to offline enterprises in time, and quickly combine them with offline services to complete sales. The essence of home improvement marketing and home improvement sales is also the characteristics of the service industry.
Third, create a "sudden marketing" storm in the plain and let your competitors be caught off guard.
Many home improvement enterprises have become accustomed to the marketing season of golden September and silver ten, but more often, it takes a little surprise to win home improvement marketing. When everyone is doing marketing, what people often see is the marketing ocean of large-scale home improvement enterprises. Then, how do small and medium-sized home improvement enterprises fight for funds? Fight for strength? Put it together? Obviously at a disadvantage, so the more successful small and medium-sized home improvement marketing chooses to avoid the peak season of home improvement industry and enter home improvement marketing in advance. July-August has become the best time for small and medium-sized home improvement enterprises to avoid large-scale home improvement enterprises and show their independent marketing. As the saying goes, finding another way is also a promising way.
Methods of attracting customers by decoration marketing II. Enough gimmicks to increase exposure.
Decoration customers like discounts, but they don't like promotions. The gimmicks of many decoration companies are not attractive, but boring customers!
If a decoration company wants to meet customers and let them consult, it must make customers fully believe the reason for meeting in the store, which is the so-called "decoration bonus". . So how to make good use of this "decoration bonus" for customers with different needs?
The simplest and most effective way is to let customers take the initiative to participate in activities and take the initiative to go to the store for consultation, so as not only to screen accurate customers, but also to form a fixed number of customers who come to the store for consultation.
The following is a marketing activity of a decoration company published on our home fun decoration app. The specific steps are as follows:
Crazy on New Year's Day, rest assured!
Gift 1: 65,438+10,000 yuan decoration design voucher (transactional drainage product) purchased by 0 yuan.
Gift 2: Come to the store to consult and order the top 66 people, and enjoy a 6.6% discount on decoration works.
Gift 3: On-site Gift Draw ...
If a decoration company wants to do a good job in marketing activities, it must do a good job in product drainage and then upload it to an interesting platform. After all kinds of marketing preparations are completed, we are waiting to actively consult the decoration customers and do the next related docking matters.
Second, actively guide transformation and exchange.
After the decoration company's marketing activities are completely designed, how to launch them so that more potential customers can see them, so as to automatically participate and actively consult the store?
What the decoration company will do next is a series of transformation actions. After accumulating a certain number of customers, you can carry out game links such as spikes and sweepstakes. The amount can be less each time, but the number of times is more. There are many activities that make customers cheaper and they are willing to participate.
When the customer participates and sees others or himself winning the prize, the company can actively guide him to enter the next link, finally complete the decoration signing process and improve the signing rate.
Through the promotion and marketing activities closely related to the decoration company, customers will feel the strength of the decoration company's preferential treatment, which will let many customers know about the decoration service and preferential group purchase of the decoration company and greatly increase the customer's single rate.
Moreover, after each publicity and marketing activity, you can report and publicize the activity through the media or friends circle, so that other customers can see the hot scene. The next event marketing will attract many people and make people look forward to it. When the decoration customers go to attract new customers, the publicity and marketing activities of the decoration company can be considered in place.