First, the early market analysis
(1) What is the market environment of the industry and what are its characteristics?
(2) Analysis of competitors' websites and their operation, benefits, page views and transaction volume.
(3) Analysis of its own conditions, company profile and market advantages, website construction cost and manpower, etc.
Second, the purpose and functional orientation of website construction
(1) The purpose of establishing a website is to promote corporate image, online marketing and e-commerce, or to establish an independent website in the industry, which is the need of enterprises or the needs of the market.
(2) Integrate various resources of the company, determine the required functions of the website, and determine the detailed functions of the website according to the company's needs and plans.
(3) According to the function of the website, determine the ultimate effect and goal of the website.
Third, the planning of website content.
(1) Plan the content according to the purpose and function of the website.
Want to learn SEO website optimization, you can add a skirt, the front is 46 1, the middle is 860, and the last is 887.
(2) E-commerce websites should have slightly complicated functions such as membership center, shopping cart and order inquiry.
(3) Enterprises with more websites can set up special website editors to be responsible for content construction. The content of the website is a key factor to attract visitors. If conditions permit, you can investigate the target visitors, understand the information that customers need, and then optimize the content of the article.
(4) Editors should update, modify and query enterprise-related keywords in time, optimize enterprise websites and increase enterprise rankings.
Fourth, web design.
(1) The page design should conform to the corporate image and conform to the specifications. Color matching should be appropriate, pictures should be used, and the layout should be well planned to maintain the overall consistency of the web page.
(2) We should fully consider the distribution area, age stage and reading habits of the main visitors.
(3) Make a webpage revision plan, which can be revised on a large scale in half a year or one year.
Verb (abbreviation for verb) website maintenance
(1) Maintenance after website construction is also necessary. Website maintenance not only refers to security maintenance, but also includes continuous analysis of visitors and statistical data, adding some new functions or updating some layouts.
(2) Notice should be given during maintenance, otherwise it will bring some bad influences to the enterprise.
Summary: What plans do we need to make before making a website? Do we need to integrate the ideas of network marketing and network promotion into the website construction service? What is the main purpose of your website presentation, showing the corporate image of the company or selling products? Is the target customer base accurate, what areas are there and what is the regional economic level? What kind of benefits do you hope the website will eventually bring to the company? You know, it is not enough to build a website with only one URL, and it is not enough to ignore it after it is done. The website needs to operate and bring value to the enterprise. Otherwise, no one cares even if your website is well done. These are some suggestions from Kunming Website Optimization Promotion Center.
What are the general steps of website planning? 1, apply for a domain name, don't use a free second-level domain name, and spend one yuan to buy a. cn domain name;
2. Design all the pages of a website, taking into account the frequent modification and maintenance in the future, independent of others, convenient and easy.
3, arrange the server (some people say that it is space, that is, the server is located in someone else's computer, it is not difficult to install the server yourself), technology is on the one hand, planning is probably more important, you must have a goal from the beginning, you can't go anywhere, that will take a lot of detours.
internet
The Internet originated from the ARPANET established by the Advanced Research Projects Agency of the US Department of Defense. Initially, a website refers to a collection of pages related to specific content made on the Internet by using tools such as HTML (an application under standard generalized markup language) and according to certain rules.
How to do a good job in website planning
Website planning is a very important knowledge, so what should we pay attention to when doing website planning? Here are some suggestions for website planning.
Twelve "essentials":
1. Website navigation should be clear and concise, and the logo back to the home page should be easy to find;
2. The page title and marketing theme should be clear and easy to distinguish;
3. The homepage should clearly state your name, organization (trade name) or your business;
4. The login speed of all pages should be fast, and the page capacity should be below 50K;
5. Remember, your page effect will change in different computers, display screens and browsers, and you should test it in many ways before surfing the Internet.
6. Pay special attention to whether the text is easy to read;
7. The design style should be consistent and reflected in all web pages;
8. To play the function of ALT tag, try to speed up page calling;
9. Regularly verify the correctness of the link;
10. A guest book or bulletin board should be set up and made public to tourists;
1 1. Unique and individual;
12. To show the charm of online consumption, products and services should have their own characteristics.
Twelve "don't":
1. "Welcome to this website"? Forget it!
Meaningless things like this, including the repetition of corporate names, word games, or other self-proclaimed things, are a kind of harassment, which annoys readers. Your home page, even every page, should be an eye-catching and attractive title from the beginning. The message it conveys to readers is: If you read this website (page), how will you benefit?
2. Don't hang the smelly sign "under construction"
I believe readers of a certain age have had this experience: some websites are like flowers, which makes you want to go in and have a look. The homepage is also beautiful, and some even look like the secondary pages. When you follow the bottom page layer by layer, the other party tells you, "Sorry, this page/column/site is under construction, please come back later." Encounter this irresponsible website, you say, who can not suddenly have an anonymous fire?
People's online time and money are very expensive. How dare you make fun of them casually? Still want to make other people's money? What a clear autumn dream!
3. Is the frame structure perfect? Wrong.
Before you prepare to use frame structure, please note that many old browsers don't support frame structure, and many search engines can't retrieve frames normally. Frame structure occupies valuable web space. If it is not handled properly, readers must use the scroll bar to view the text and links in the frame structure. So be careful when considering the frame structure.
4. The first page should not be smelly and long.
Some websites have very long homepages, which allow readers to flip the mouse for a long time. Again: don't embarrass the reader, think from the perspective of others. Generally speaking, the length of the home page should be limited to three full screens. Cann't hold it? Just divide it into several pages. Pay attention to providing links, and organize the language to attract people to continue clicking on those pages.
5. Don't have external links, especially on the home page.
The reason is self-evident, because you want others to stay on your own site instead of walking through your home page. If some external links are necessary, you should also consider putting them on deeper pages as far as possible, so that it is not too late for others to browse the important pages of your station before sending them away!
Links should not be scattered in the whole page of text, it is best to put the columns in one place.
6. Don't always "me" and "us"
Repeatedly piling up "I", "we" or your company will make readers stay away from it. Instead, you should use "you" and "you" more. Because people are most interested in getting something valuable from your website, not yourself.
7. Don't make mistakes or ill sentences.
Everyone seems to know this taboo, but many websites have these problems. The main reason is that people who make these websites are mostly from technical backgrounds, thinking that websites are places to show their technical ability. In fact, the basic function of the website so far should be information dissemination, which should be handled by professional editors in accordance with the professional norms of media and publishing. Everything has advantages and disadvantages. The popularity of Internet technology allows everyone to set up their own "media" freely, and at the same time, it also adds countless low-level and shoddy things to the Internet world.
8. Rely on "national first-class enterprises" to oppress people? Don't!
Many websites start with the words: "xxx company is a national first-class enterprise located in Beijing, with a registered capital of1.500 million ..." Do you think readers will care about these boring things? Do you think people who show off "national first-class enterprises" will buy your account? Think about it, does this information have anything to do with the products or services you want to market? If you think this information is necessary, it is suggested to put it on a page like "About us", and the focus should also be on whether this information is relevant to readers and whether people will be interested.
The same taboo is: "What award did this website win?" .
Just like the "grand prize" flying all over the sky in the real world, various awards gimmicks are also emerging on the Internet. In most cases, these cat and dog awards are worthless. Don't put these self-proclaimed things on it and take up space. It is better to put what readers are really interested in.
9. Don't hide behind the scenes
Heaping up some self-information that readers are not interested in at all will make people run away. On the contrary, some websites are inscrutable and don't know where they are, which makes readers suspicious and naturally dares not pay money rashly. This problem has been involved in the mail marketing part, so I would like to emphasize a few more words here.
To maximize credibility in the virtual world, you must let people know your details, which is completely different from a personal website that entertains yourself. You'd better write down your contact details on every page, including your actual email address (it's best not to use any number of emails), location, phone number (don't use voice mail), fax number, and of course your "hotline" email address (don't use webmaster! )
10. Don't have wrong links and pictures that can't be exported.
The reason is obvious, so I won't go into details. Unfortunately, this kind of problem can be found everywhere on the Internet. Please pay more attention.
1 1. Don't break your word on the "free" sign.
As mentioned above, it is an effective marketing tool to provide things related to your business for free. But you must plan carefully and play hard, or you will ruin your brand. Many websites claim to provide free consultation and information, but the results are not fulfilled at all, or blocked by "under construction".
12. Don't use plug-ins, Java scripts and pop-ups.
What you think is cool, most readers don't necessarily think so. They don't take the time to download the plug-in and just leave. Java scripts and pop-ups are just as annoying. The root of these problems is one: self-centered, regardless of others.
Similar taboos include: generally do not embed audio files; Don't use flashing fonts and screen effects, which are very unsightly; Don't use noisy backgrounds, and don't use backgrounds that don't match the color of the text; Don't put useless big pictures, don't have cliches such as the rotation of the earth, and don't have too big a logo.