What does an advertising designer need to learn?

I. Software

PS is the most frequently used software by designers, mainly dealing with pixel images. PS has many functions, including pictures, graphics, text, video, publishing and so on.

CDR is a vector drawing software. Its extraordinary design ability and super typesetting function are widely used in advertising packaging, trademark design, logo making, illustration drawing, typesetting, color separation output and many other fields.

AI is also the software of vector illustration, which is widely used in printing and publishing, poster book typesetting, professional illustration, multimedia image processing, Internet page making and other fields. The function of CDR is similar to that of AI. You can understand that ai is Gao Fushuai and CDR is diaosi, because the AI usage rate is higher in the first-tier cities of Guangzhou, Guangzhou and Shenzhen. On the contrary, CDR has a higher usage rate in second-and third-tier cities.

Second, yourself.

How to start an idea depends on what your theme is and what you want to express. Everyone has his own expression, when painting. You can have style and personality, but you don't have to be realistic and exquisite. There are many ways to express the same thing. Everything you can feel around you is the wealth you can associate with and the material you want to develop. Don't look at others, don't be bound by space. Take album design as an example. First, you have to have a good idea of positioning in your mind and know what customers want before you know how to design.

Before writing, you should brew your feelings and enrich your inspiration. For example, think about the ups and downs of waves, the rolling of clouds, the surge of brush strokes between waves, the inspiration jumping out and looming in the clouds. These things will be forgotten if they are not expressed in pen in time. If you are afraid of losing it, you must seize it. This is your inspiration and wealth. When you have a good idea and start writing, it is as smooth as running water. To do it in one go, the open-mindedness when closing the pen is a kind of venting, to express your imagination strongly and to seize the inspiration in time.

To accumulate, we must grasp our best state and find our own source of inspiration from life at any time. Seize any bright spot that can flash in your mind, record different things in your life, and accumulate and store them. This is to accumulate and enrich your creative space and store artistic life.

Extended data:

Advertising designer refers to a professional who adopts modern design concepts, procedures and methods and is engaged in planning, creativity and production based on print advertising design. Its professional level is divided into three levels, two levels and one level.

1. This profession is divided into three grades, namely: Grade III advertising designer (Grade III national professional qualification), Grade II advertising designer (Grade II national professional qualification) and Grade I advertising designer (Grade I national professional qualification). Note: At present, the examination level is Grade III and Grade II.

Second, the national vocational education qualification certificate CVEQC primary, intermediate and advanced skill certificates are related to job hunting, employment and promotion, and the certificates are valid nationwide.

Resources-Baidu Encyclopedia Advertising Designer