Enterprise case planning is different from marketing case planning, only solving the problem of enterprise market; Different from brand case planning, brand case planning only solves the problem of enterprise brand building; Different from advertising case planning, advertising case planning only solves the problem of enterprise advertising; Different from the whole case planning of public relations, the whole case planning of public relations is only one of the means of enterprise promotion.
Enterprise case planning is also different from enterprise management consulting. Enterprise case planning solves the long-term management problems of enterprises, while management consulting companies solve most internal management problems of enterprises. The whole case planning of an enterprise avoids the short-term effect disadvantage of marketing planning, and the success of any enterprise can never be achieved by one or several marketing plans. It also avoids the disadvantages of high investment and long time in management consulting.
Management consulting is a long-term behavior, and it is difficult for enterprises to improve their operations in a short time. Enterprise case planning combines the advantages of marketing planning and management consulting, that is, it can improve the operation of the enterprise in a short time, and its performance will increase significantly, and it can also make the long-term operation of the enterprise gradually improve and develop continuously and rapidly. Therefore, the whole case planning of the enterprise not only solves the internal management system of the enterprise, but also solves the external market of the enterprise.
What is the marketing plan of the whole case? Marketing planning is to design and plan the code of conduct, objectives, strategies, implementation plans and specific measures of enterprise marketing activities in a certain period of time on the basis of accurate analysis of enterprise internal environment and effective utilization of business resources. Marketing planning is a kind of marketing activity and rational behavior using wisdom and strategy. Marketing planning is a rational thinking activity with the help of scientific methods and innovative thinking to change the current situation of enterprises, achieve ideal goals, analyze and study innovative designs, and formulate marketing plans. This is the practical application of marketing strategy to the implementation of marketing objectives and an important part of the whole process of marketing management. The precondition of the whole case marketing planning is that the whole case marketing planning is a long-term development strategy based on the long-term development of the enterprise. Therefore, the serviced enterprise must reach a long-term cooperation cycle (usually the shortest one year) with the whole case marketing planning service organization. The purpose of this is to ensure that marketing strategies and policies are implemented and implemented more stably. And can effectively use marketing and communication resources to avoid resource waste. The whole case marketing planning service includes the whole case marketing planning service, which can be said to be a one-stop service form for enterprises to provide marketing planning. It contains all the connotations of marketing planning and has more practical communication and marketing capabilities. Can not only put forward marketing communication strategy, but also be fully responsible for strategy implementation (such as graphic design, film production, media delivery, etc.). ) to ensure the unity of strategy and implementation. It can be said that the whole case marketing planning needs a higher level of knowledge and experience than ordinary marketing planning.