When it comes to "music for the elderly", what comes to mind first? All kinds of blindness?
Raptor, Mercedes, Range Rover ... Anything you want.
Am I inflated enough to look at these cars? Am I so close to the luxury car?
Fake; Fake; A blind imitator
These low-speed electric vehicles, which can't even reach cars, have the characteristics of cottage appearance, poor safety and low price (mainly cheap), which makes the elderly consumers in third-and fourth-tier cities quite popular.
Short battery life
We turned our eyes from "the music of the cottage old people" to a slightly more advanced "serious" mini electric car. Because of its small size, the battery capacity is limited and the battery life is limited. It's a good guy to turn on the air conditioner and run at high speed. He can actually 150-200 kilometers.
Subsidized cliff
Just the entry threshold, you can filter out a large number. At the beginning of 20 17, the subsidized cruising range was 100 km, which was increased to 150 km in 20 18 and 250 km in 20 19. With the leap-forward growth of subsidy demand in the past two years, subsidies have also shrunk year by year. The first impact is the mini-electric vehicle that insists on the lower limit and goes to the base at low altitude.
Based on the above reasons, some China car companies that want to explore the field of micro-electric vehicles feel pain.
Remember Lindsay Maimai on Daming Lake?
Sales
In 20 17 years, the market share of micro electric vehicles is about 69%; In 20 18, it fell to 49%; 20 19 less than 30% in the third quarter.
It can be seen that consumers' attention has shifted to larger A0, A and even SUVs.
cheap
According to China people's thinking, the bigger the more expensive, the smaller the cheaper. The price of mini-cars has always had ceilings, and the small size is not worth stacking high. Even without batteries, mini-cars have never been advanced.
It has always been a symbol of the primary stage of realizing a well-off society, and it is also a transitional product that must be upgraded.
remain
The miniature electric vehicles that are still alive are all strong survivors and battery fighters.
For example:
Baojun E200 has a battery life of 250km and a battery energy of 24kWh. The subsidized price is 54,800-64,800 yuan.
Chery ant has a battery life of 30 1 km and a battery energy of 30.6/35kWh, and the subsidized price is 598-75800 yuan.
Euler R 1, battery life 30 1/35 1 km, battery energy 28.5/33kWh, and the subsidized price is 698-79800 yuan.
A symbol of poverty
Having said that, I might as well say that mini-cars are still considered as a symbol of poverty in China.
More than ten years ago, there was a joke in China automobile market: I would rather not buy a car than QQ. No car may not mean no money, but buying QQ means no money.
(Image from the Internet)
In foreign countries, in terms of space size, European cities have old buildings and narrow roads, making it easier for cars to shuttle and park; Moreover, many European countries impose higher tax rates on vehicles with high displacement and high fuel consumption; Besides, oil is very expensive. Many factors have contributed to the prosperity of small cars in the European market.
(Europe is so poor)
The situation in Japan is very similar, so they have their own K-car.
At this point, we don't worship foreign things and flatter foreign countries.
In China, face is the spiritual program of China people. The bigger the car, the more face it has; Import is better than joint venture; Joint venture is better than independence; Autonomy is better than the old scooter.
I remember that many years ago, the son of Chery Oriental had an advertisement: "The goal of 40 years old will be achieved at the age of 30." From the size point of view, it fully conforms to the car buying psychology of Chinese people at that time.
And this, BYD F6, also won by space.
Therefore, the smaller, the poorer. From mini gasoline cars to mini electric cars, it seems to be walking poverty.
Except this car.
1 1 After World War II, the gasoline crisis enveloped Britain, and British automobile companies (Britain? Motor? The company is well aware that the market needs a more economical and fuel-efficient small car. 1957 led by BMC, called the top team in the industry, designed and manufactured a decent car: an economical and people-friendly car, which can take four adults and some carry-on luggage. It is equipped with a traditional four-stroke four-cylinder engine and must have four wheels.
1On August 26th, 959, this car rolled off the assembly line of BMC. The birth of this car completely changed the view of the automobile industry. Later, this car became the best-selling car in British history, with 5.3 million cars sold in 4 1 year. 1999 was also selected as the most influential car in the 20th century, ranking second only to Ford? T, ahead of Citroen DS and Volkswagen Beetle.
This car is a mini.
The status of this car also affects the domestic mini-car market. With the landing of the joint venture project between BMW Great Wall and Mercedes-Benz Geely, we can look forward to the domestic production of internationally renowned top MINI-cars such as electric mini and electric Smart. If the price is beautiful, I believe it will definitely change the market structure of the elderly in China and inject some advanced elements.
In fact, although Euler R 1 is an autonomous model, it has already had that kind of advanced meaning by referring to Honda's prototype design. It seems that what we need is such a mini-car with high taste?
Is it?
What kind of "mini car" do we need?
The question is, what kind of "mini car" do we need?
The author thinks:
First, electrification. Gasoline cars in China don't need cars.
Second, it is inseparable from the thinking of "having fun in the old age": good quality and low price.
Since the MINI has been successful in history, let's copy the history and look at the MINI below.
Is it Wuling Hong Guang MINI? EV .
The new car is cute, similar to the design of Japanese K-CAR, with tough style, compact body and large headlight group, which gives people a somewhat cute impression. The whole car looks a bit like a miniature version of Wuling Hong Guang PLUS. The new car is young and fashionable with two-color matching and suspended roof design.
Two-door four-seat layout, with the length, width and height of 2917/1493/1621mm and the wheelbase of 1940? Well, at the same time, this design also improves the maneuverability of the vehicle itself, and it will be flexible and convenient to drive and park.
The interior design of the new car is similar to that of Japanese K car, which is small outside and large inside, practical and convenient. The rear seat supports the whole reclining. After being laid down, the rear row space exceeds 0.74 cubic meters, and two 26-inch suitcases can be put down. Large items such as baby carriages have excellent space utilization. In addition, there are many intimate storage spaces in the car, such as the cup holder, 12 storage space.
In the latest new energy recommended vehicle catalogue, Wuling Hong Guang MINI? EV appears in the directory as scheduled. The motor and cruising range that everyone cares most about also have the answer. It is equipped with a motor with a maximum power of 20kW(27PS) and a maximum torque of 85n m. The power battery comes from the ternary lithium-ion battery pack of Hua Ting (Hefei) Power Technology Co., Ltd., providing 13.82kWh and 9.2kWh, with cruising ranges of 120km and 65438+ respectively.
Although its battery life is not dominant, considering its positioning, it is obvious that the battery life of this type of aircraft is not important.
From the current Hong Guang Mini? Judging from EV's new car information, the new car has met the car demand of its target consumer groups to a certain extent. Although the storage space is not as good as the traditional Wuling bread, the space inside the car is flexible and regular; For the car demand of Wuling car owners, long-distance is not just needed, but more is short-distance logistics to pull goods. The endurance of 120km and 170km is very in line with the target population, and their prices are not expected to be very high, which is expected to enter the range of 50,000 yuan.
Wuling knows the car demand of the target group through the micro-market, and the market cake of domestic mini-cars depends on Wuling. Maybe it's time for the "national car" to appear.
In addition to the magic car, there is the following one.
SAIC recently launched a two-door mini electric car, Clever, with a subsidy price of 59,999 yuan. The battery pack capacity is 27kWh, the NEDC cruising range is 260km, and the warranty of the three-electricity system is 8 years/1.5 million km.
The length, width and height of Kelaiwei are 3140/1648/1521mm respectively, and the wheelbase is 2000mm. Thanks to the highly integrated three-electricity layout, it has a 439L trunk, which can easily hold a 28-inch suitcase, and the interior space is also excellent.
Small in size, but rich in internal configuration, front double airbags, front reversing radar, rear reversing radar, TPMS direct tire pressure monitoring, 67.7% high-strength steel body, front and rear double reversing radars, leather seats, four-way manual seat for driving, one-button anti-pinch electric window for driving, one-button start, intelligent key and intelligent lifting of doors and windows to prevent tinnitus. , central control lock, electric adjustment of exterior rearview mirror, front 12V power supply, whole vehicle heat insulation green glass, etc. Although the user who buys a car is not so eager for configuration, it does reflect the sincerity of the manufacturer.
Finally, the most important thing is strength and endurance. Clovis battery pack has a capacity of 27kWh, an energy density of 160Wh/kg NEDC and a cruising range of 260km. The endurance of NEDC 260km is not excellent, but it uses the batteries of Contemporary Ampere Technology Co., Ltd. and adopts an aviation-grade battery thermal runaway management system, which is a plus item. In terms of power, it is equipped with a permanent magnet synchronous drive motor with a maximum power of 50 HP (37 kW) and a peak torque of 100 Nm. In terms of transmission, the gearbox is an EDS electric drive system. In terms of charging, the power of Claiwei car charger is 6.6kW, which can be fully charged in 5 hours.
Clavi's position is also very clear, and the city and home are enough. Electricity, with good quality, low price and high battery life, also meets our demand for "old people's music". The appearance of new cars has accelerated the market competition of domestic micro electric vehicles. Although the products produced by traditional car companies do not have the intelligence of new forces, the car demand of their potential users is sufficient.
Not expensive, but good.
As ordinary consumers, we need micro electric vehicles with good quality and low price.
Not expensive, but good.
As an upgraded short-distance vehicle, micro-electric vehicles will definitely improve the quality of travel for consumers. The quality of micro-electric vehicles determines the quality of travel, and the quality of travel will definitely affect people's judgment of happiness.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.