(1) If the website construction and maintenance work is outsourced, the enterprise does not need to change the organizational structure, but only needs to designate a person to be responsible for the coordination with the professional company.
(2) If the enterprise builds its own business website, and the scale of the enterprise is not large, and the workload of maintaining the website is not large or complicated, then the enterprise can set up the post of stationmaster. According to the person in charge of the network project of molson, a leading Canadian brewing enterprise, the work authority of the network administrator is similar to that of a magazine editor. Network administrators should have the following basic qualities:
① Ability to handle multiple tasks/brands/innovations at the same time.
② Ability of financial budget management and planning
③ Proficient in various web design languages and tools.
④ Be able to coordinate with the enterprise's information system.
⑤ Strong design ability
⑥ Strong communication skills.
⑦ Good interpersonal relationship
(3) For large enterprises, a Web/Internet resource executable management department (WIRE for short) can be set up to realize the overall coordination of the company. JoelMaloff, chairman of Malov Marketing Strategy Consulting Company in the United States, believes that it is a creative idea to set WIRE as a network resource to manage the company and coordinate other departments. He believes that as long as its purpose, position and function are clear from the beginning, it can coordinate the development of the company and improve the overall efficiency of the company.
Of course, qualified candidate welding wires must meet the following conditions:
Excellent interpersonal skills.
② Extensive knowledge of network and e-commerce.
③ Certain business knowledge.
④ Ability of project management and coordination that can stand the test.
⑤ Effectively cooperate with senior management.
⑥ Can act as both a leader and a promoter.
⑦ Excellent ability to listen to opinions and absorb useful information.
(II) Composition of e-commerce websites Enterprise e-commerce websites are generally divided into home pages, enterprise information pages, news pages, product service pages, help pages and related virtual communities. The following is an introduction and brief discussion of the corresponding development points.
(1) Home Page
The home page, also known as the home page, is the first page that visitors browse when they visit the enterprise website. The visitor's first impression of the enterprise website is caused by the homepage, so the homepage is the image page of the enterprise, and the enterprise must pay attention to the design of the homepage.
At present, there are two styles of homepage design: navigation type and content display type.
Navigation types mainly provide visitors with information about the structure of enterprise websites. According to the different types and contents of information, the website is divided into several parts, such as news page, product page, reference page and so on. , and made a link for them on the home page. For example, Haier's homepage provides navigation of six major parts: Haier Online Mall, Haier Office Building, Haier Sales and Service System, Haier News Center, Haier Science and Technology Museum and Haier Online Paradise. The website structure is relatively clear. The home page of 8848 belongs to the content display type, which displays the catalogue of 8848 products sold online in a relatively large page space and directly provides visitors with links to destination information. These two home page design styles have their own merits. Navigation helps to provide visitors with a concise and clear website structure. At the same time, because the page space is relatively simple, enterprises can build their own online image with pictures. Traditional large enterprises often choose this style when expanding their online business, so as to closely integrate with the CIS style of enterprises in the past. Content display obviously provides visitors with a direct and quick link to contact the information they need, which can be realized in one step without clicking layer by layer, saving access time. Therefore, online auctions and shops with a large number of scattered business information basically adopt this style.
But no matter how different these two styles are, in general, the home page should include the following contents:
① CIS elements such as enterprise name, LOGO and website Logo.
② The website address of the enterprise website.
③ enterprise website navigation system
(4) The latest information and related news of enterprise products and/or services.
⑤ Contact information of the enterprise, such as email, telephone, fax, etc.
⑥ Links to related websites
From the visual effect of homepage design, it can be divided into two types: text type and picture type. Text type mainly refers to the way to achieve the predetermined effect by using HTML language through its standard elements. The main advantages of text type are small page space and fast download speed. Many commercial websites with a large number of visitors use this method to edit their home pages. Picture type means that the whole home page consists of one or more pictures. Links are established by setting hot spots on pictures, and the effect is similar to text types. The advantage is that it can show the unique image of the enterprise website and leave a deep impression on the visitors, but the disadvantage is that the space occupied is generally larger than that of the text type and the download speed is slow. To achieve the same access speed, you need skilled graphics production and compression skills. In the above example, 8848 belongs to text type and Haier belongs to picture type. Of course, the boundaries of this classification are not obvious. In order to achieve vivid effect, small pictures are usually inserted into the text-based homepage. Picture-based page design method is also mainly used on the home page, and most other pages are based on text. After all, speed is the decisive factor on the Internet!
(2) news layout
In the news page, the enterprise can provide visitors with the latest information about the enterprise, such as:
The latest information of products and/or services, such as varieties, prices, implementation methods, etc.
② Progress of new projects.
③ Changes within the enterprise.
④ The latest development of the industry.
⑤ Related industries
News pages can be used as the enterprise's own media to establish a favorable public image for the development of enterprises. News page is also an important page of enterprise website, and it is also a key page for website maintenance and update. There is a simple reason. In order to keep the website attractive, it must be updated in time. As a page where enterprises publish the latest information, the necessity of maintenance and update is more obvious.
The steps of news page design are:
(1) Collecting news materials
(2) Making news articles according to news standards.
(3) Convert news articles into forms that can be accessed by browsers.
(3) product and/or service pages
This is obviously the key for enterprises to establish e-commerce websites and conduct online business. According to the characteristics of online business, this page generally includes the following contents:
① Product and/or service catalogue
The information provided in the catalogue of products and/or services includes: specifications, dimensions, performance, price and instructions for use. Successful e-commerce websites can provide pictures, audio and video information through various hypermedia means, not just the quotation of products and/or services.
② Evaluation of products and/or services by visitors or customers.
Through the hyperlink characteristics of the Internet, the evaluation related to specific products and/or services in the virtual community established by enterprises for customers can be linked in, and the potential customers' understanding and purchasing confidence of products and/or services can be enhanced. At the same time, you can publish previous customer information on this page.
③ Online ordering and payment
In the final analysis, enterprises design business websites for online commerce, so it is most critical to provide convenient and secure online ordering, customization and payment functions on product and/or service pages. The websites of major merchants have set up image ordering systems such as shopping baskets and shopping carts, which are convenient for customers to choose and view the products and services they intend to buy, and provide calculation functions such as payment, freight and handling fees.
④ Information closely related to products and services.
For example, Haier has provided a product knowledge channel on the product page, and specially opened up an overall kitchen display area for its kitchen products. Such information is conducive to increasing the attractiveness of the website and increasing the number of visitors to the website.
Enterprises should provide characteristic information according to the characteristics of products and services. Internet era is an open era. Sharing information about products and services with customers in time will significantly change the competitive environment of enterprises.
The above is the content or function that the product and/or service page should provide. In actual design, enterprises can provide several layers of pages from coarse to fine according to the size of products and services, and gradually guide customers to specific products and services. If the enterprise provides multi-brand products, it is also feasible to design product pages according to brands.
(4) Enterprise information page
On the homepage of e-commerce websites, you can usually find link icons such as company profile and about us. These icons link to the enterprise information page mentioned here. As described in a famous Internet cartoon, visitors from unknown corners of the world may not know exactly the situation of the enterprise, and of course there is no way to trust the enterprise. The purpose of setting up enterprise information pages in the precious Internet space is to improve this situation.
The information published by the enterprise on this page generally includes:
① Development course
② Corporate souvenirs
③ Business scope
④ Partners
⑤ Development planning
In addition, listed companies may provide various financial data and investment holding relationships to facilitate investors' inquiries and attract potential investors. For example, Lenovo provides a group information page on its website that investors may need to know.
When designing such a page, you may need to seek database support. According to the request sent by the visitor at the client, it is automatically generated by the server from the background database. In terms of interface design, it strives to be consistent with the familiar spreadsheet form of visitors, and provides illustrated information.
(5) Help page
Even if the design takes into account the convenience of visitors, visitors may still get lost in the information desert due to the complexity of large-scale e-commerce websites. Therefore, it is necessary to provide a website map of the whole website to help tourists find the oasis in the desert. But this is only a small part of what the help page should provide.
The information provided on the help page includes:
① Website structure diagram
The website structure diagram provides a concise diagram of the enterprise website, showing the relationship and links between the main parts of the website and the visitors' terminals, which can enable them to reach the destination page quickly.
② Rules for online ordering and customization.
E-commerce is a brand-new business model. On the one hand, on the whole, the transaction flow of e-commerce and traditional commerce is completely different; On the other hand, different enterprises are exploring specific modes of e-commerce, so the rules and processes of online ordering and customization on different enterprise websites are different, which will be more obvious when different industries are involved. Therefore, it is necessary for enterprises to explain their unique online ordering and customization rules and procedures. Like cool! "Bide" website provides four trading methods: bidding, collective bargaining, limited bidding and bargain-hunting. Visitors who visit the website for the first time cannot be very familiar with these trading methods, so it is obvious that the rules and procedures for explaining these trading methods have become the first element for the website to expand e-commerce.
③ Ways and specific methods of online payment.
Domestic online payment is in the exploratory stage. The online payment methods provided by various e-commerce websites also dazzle customers. How to make customers find the right payment method is obviously the responsibility of enterprises. To this end, 8848 provides a full-page help page about payment methods.
④ Logistics distribution mode
⑤ Website content search
In addition, e-commerce in some sites is only for registered members, so registration assistance is provided accordingly.
(6) Virtual community
The main purpose of providing virtual communities is to retain visitors. By establishing direct group contact between visitors, forming a virtual community, and exchanging experience in selecting products and services and online shopping, the humanized atmosphere of the website can be increased, and the popularity can be gathered, which will lay the foundation for the promotion of the website itself and the long-term interests of e-commerce.
Virtual communities should provide the following functions:
① Personal email address
② bulletin board system.
③BBS automatically delivers messages.
④ Online chat room
⑤ Online real-time communication
The establishment of virtual community includes two aspects:
(1) Choose a unique theme.
The topic selection should be related to the products, services and business methods of the enterprise, so as to conform to the original intention of the enterprise to set up e-commerce. For example, Yabao set up special forums such as Kan Kan Computer to talk about cars and my Yabao experience, and seized Yabao's business in computer and car auction respectively.
② Choose a suitable forum host.
If the forum can be maintained for a long time, there must be a competent host to drive the development of the forum, lead the topic of the forum, and meet the needs of the site to expand its business.
The above briefly introduces the design of various pages of enterprise e-commerce website. Different types of pages contain different contents, each with its own corresponding design and development methods, but there are still * * * similarities, which are briefly listed below:
① The design and development of website pages should be consistent with VI in enterprise CIS system;
② Use templates and style sheets to ensure the unity of the overall image of the website and simplify the development and future maintenance;
(3) Try to use mature technology and check with multiple browsers to ensure that there is not much contrast when browsing with different browsers;
(4) Streamline pages and improve access speed;
⑤ Make it as convenient as possible for tourists and online shoppers. For example, Amazon invests millions of dollars to develop new technologies, which can only save a few seconds when customers place orders.
(III) Development and management of e-commerce websites The process of demand analysis of e-commerce websites is similar to software engineering. Traditional software engineering uses waterfall method and rapid prototyping method. However, these two development models have a long cycle.
Waterfall development is too slow for website construction. In order to improve the construction speed of the website as much as possible, a spiral development model is provided here. As shown in Figure 6-5, the first round design of spiral development mode begins with simple information structure, followed by structural design, including physical and logical structure, and then begins specific design work, including the invisible part of the background, the design of foreground style and page. It is used after passing the test, and at the same time, the intelligent statistical system is used to track and count the user's tendency for the decision-making department to use. These data can include audience groups and their gender, age and geographical distribution, peak time of surfing the Internet, user preferences, spending power and so on. , as the basis of the next version design. In the second version of the design, the information structure design is still used to start the reciprocating cycle.
(4) Testing of e-commerce websites Before publishing a website, it should be confirmed that all the words and graphics are in the correct position and all the chains can operate normally. One way to test a website is to check the internal and external links to confirm whether the target file exists. Sometimes a target file is deleted and the chain is broken. When checking the chain, general site management software, such as FrantPage, will check whether there is a corresponding target file in the location described by the chain.
You can use a browser to test a website, such as Microsoft's InternetExplorer, through which you can confirm whether the link brings visitors to the right page. You can also check the format of graphics and text on web pages through the browser. This is a more time-saving method, but it is only effective if you make sure that the text, sound and images of the website are correct and that each link jumps to the right page. Because different browsers use different methods to display web pages, it is a good way to browse websites with several commonly used browsers.
(v) Release of E-commerce Website When testing and modification are completed, the website can be released. The publishing of the Website is to store the designed web pages in the web server for users to browse and use. Generally, the release of web pages can be roughly divided into three forms: including Email, Ftp and WWW, and using corresponding software respectively, such as using CuteFtp3.5 for Ftp upload. On the host: fill in the host of the web page you registered, and fill in the user ID and password. (These materials will be sent to you by e-mail from the company that provides space after you apply) So that you can upload the home page to the designated directory. Of course, after hanging up, you should browse by yourself and check the corresponding connection. At this point, your homepage has been uploaded, and you have your own place on the Internet.
Publishing a corporate website on FrontPage is very easy. Even if you publish a website through an ISP, you only need to link to the ISP, and then use the PublishFrontPageWeb command to copy the website to the ISP. FrontPage checks whether the frontpage server extension is installed on the ISP server. These extensions are programs and copies that support FrontPage and personal Web servers. If FrontPage detects that the FrontPage server extension is not installed on the server where you want to publish the website, it will start the MicrosoftWebPublishWizard to help publish the website. Once the website is published on the server, the whole world will see it.