Based on the social platform, Cloud Studio provides professional and convenient financial services by using the personal social circle of account managers. ICBC Cloud Studio is ICBC's online business outlet and the account manager's own business card. It can break the distance between traditional business outlets and customers in time and space according to customers' growing demand for digital services, and at the same time, it fits the social habits of customers' mobile terminals, and spreads through Internet platforms such as WeChat, so that customers can use it without installation, while lowering the threshold for customers to obtain professional financial services and enhancing the accessibility of account managers.
ICBC Cloud Studio can also carry out activities through Internet operation means such as event operation, content operation, scene marketing and social innovation. By tracking customers' clicking, browsing, sharing and other behaviors, and according to customers' multi-dimensional needs such as product interest, investment intention and information preference, we can create customized services with temperature and personalization for customers.