Enterprises want to do effective live broadcast, and the points to note are as follows:
First of all, a successful live broadcast must have attractive design, or theme or preferential policies or prizes or guests; Choosing KOL that is consistent with brand tonality and live broadcast theme and has its own traffic can bring twice the result with half the effort, such as Geely joining hands with the bureau; According to the live broadcast platform, choosing the right channel for preheating activities plays a decisive role in the live broadcast traffic, especially for the platform without traffic;
Secondly, the promotion of live broadcast needs to design attractive preferential policies, interspersed with many oral broadcasts in the process of live broadcast, to create a promotion atmosphere, create a sense of urgency and stimulate customers to clinch a deal;
Finally, choose a professional host to control the whole process and deal with emergencies. The preferred host for large-scale official activities and the preferred network anchor for daily live broadcast. The duration of the live broadcast shall not be less than 40 minutes, especially the promotion live broadcast. There is no need to leave enough conversion time as long as possible.
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