Characteristics of e-commerce in production enterprises

E-commerce refers to the business activities centered on commodity exchange by means of information network technology. Enterprise e-commerce is a new e-commerce model, which generally has the following characteristics:

E-commerce covers the whole process from market research, raw material procurement to product sales and after-sales service, which is a remarkable feature of e-commerce in production enterprises.

Through e-commerce, the workflow of things processing can be standardized, and manual operation and electronic information processing can be integrated into an inseparable whole, which can not only improve the utilization rate of human and material resources, but also improve the rigor of the whole enterprise operation mechanism;

E-commerce requires higher coordination of business operations. The business activities of a production enterprise are a coordination process, which requires the mutual coordination between the enterprise and customers, raw material suppliers, wholesalers, retailers and various departments within the enterprise. In the e-commerce environment, the business activities of enterprises need the joint efforts of communication departments, banks, distribution agencies, technical services and other departments.

The basic functions of e-commerce in manufacturing enterprises;

Consultation and negotiation: e-commerce can use non-real-time e-mail, newsgroups and real-time discussion groups to understand market and commodity information and negotiate transaction affairs. If there is further demand, it can also use online whiteboard meeting to exchange real-time graphic information;

Advertising: E-commerce can publish all kinds of business information on the Internet with the help of enterprise's Web server and customers' browsing;

Online payment: E-commerce should be a complete process. Online payment is an important link, and customers and merchants can use credit card accounts to implement payment;

Online ordering: E-commerce can realize online ordering with the help of e-mail interactive transmission in the Web. Online ordering usually provides very friendly ordering tips and interactive format boxes on the product introduction page;

Transaction management: the management of the whole transaction will involve people, money, things and other aspects, as well as the coordinated management between enterprises, enterprises and customers, enterprises.