1. technical comparison: Baidu has certain advantages in Chinese word segmentation technology, and Google is also making continuous progress; Google has advantages in the search accuracy and speed of multiple keywords, while Baidu is not ideal; The speed and efficiency of Baidu's spiders crawling web pages are not ideal, and they often occupy a lot of bandwidth, which makes many webmasters very helpless and dare not seal IP. Google is obviously much faster in the speed of web page update, and Baidu actually takes accelerating the speed of web page update as a reward for joining Baidu search alliance; In terms of spam prevention, Google's pagerank technology is undoubtedly very advanced, but there are not a few people in China who use pagerank technology to do spam SEO. Baidu's junk SEO did not survive for a long time because of strong human intervention, but its lack of bidding ranking seriously interfered with normal search results.
2. Innovation and brand comparison: Goole's innovative spirit has always been praised, such as Gmail, Google Map, Google Talk and other products have been praised by netizens. Baidu also has innovations such as "Post Bar", which is somewhat different from traditional forums and Google Groups, but there is a lot of spam in it, and the verification code of its anonymous posting has increased by at least three times, which cannot effectively prevent spam. Baidu's MP3 search was not innovative, but it brought 30% traffic and brand loyalty, and finally it became a hit, but Google was wise not to step into this minefield. Google is an international brand with many language versions and the largest user base in the world. Baidu is the king of local tyrants in Chinese search and has the most Chinese users. Baidu's bidding ranking is also an innovation with China characteristics, but this innovation makes a few people happy and most people hate it. Don't be evil, this is what Google believes in and is talked about by more people (I hope it will last forever). Google's Adsense/Adword is a huge innovation, and the targeted advertising effect is very good, which not only brings profits to other alliance websites, but also makes you earn enough money.
3. Comparison of user loyalty: Although Baidu uses more people in China, I personally think that Google fans are more hardcore. If Baidu charges, users may choose other free substitutes. If Google really charges, and the price is reasonable, I believe many researchers, IT elites or people who look like IT elites will pay the bill, because most of the time only Google can help us solve the problem and find the answer.
Personally, I hope (I don't know the reality is unrealistic) that while Baidu is constantly improving its technology, it should not be evil to cancel the left ranking bidding as soon as possible and find profit points in other ways, such as Baidu keyword matching targeted advertising. Google should do more (but never accept castration) and strive to localize while adhering to its own principles.
I've used Google before, and I haven't found any big problems in both Chinese and English search. Only occasionally I learned from some articles that Google's Chinese search is not satisfactory, and I also cited a famous example of "kimono". People also blame these problems on Google's poor choice of Chinese word segmentation technology providers. When I saw this, I didn't think so either Maybe it's a habit. A person's habits are hard to change.
Today, Google is used again to query Oracle's updates to multiple tables. I entered the following keywords:
"oracle updates multiple tables"
There are 560 records * * *. Except for Article 8, the other nine records are not insignificant. I'm a little nervous. Is there so little record about this information on the huge Chinese network? I used the same keyword Baidu. Unexpectedly, the first item on the first page is what I want, and my keywords can hit this record just by changing the order slightly. Why didn't Google find it?
I tried the following keywords: "Access System Table", "Disabled people driving in three places across the Taiwan Strait in 2005", "Job-compensation balance" and "Zhang Haidi". Among them, the result of the first "Access System Table" in Baidu is more relevant than that in Google, and the second "Disabled people driving cars in three places across the Taiwan Strait in 2005" is the second item in Baidu. You can check the special website of this activity, and only the fourth quarter can be seen in Google. As for the third "career-salary balance", Baidu can rank the records of "what is career-salary balance" in the second, but Google can't see the explanation records of these concepts on the first page. The last name search is "Zhang Haidi", which seems to be a simple full-text search, while Baidu ranks introductory articles at the top.
Although I only tried a few records, it may not be rigorous enough, but I have already identified with Baidu psychologically, in Chinese search and mixed search. Google has been talking about how much data it has, but for search engines, I think providing useful data is more convincing to users than providing a lot of data.
I will continue to use Google, because it has a large amount of data, which is unmatched by English search. But I also want Baidu, because Baidu will save me more time and energy, and I don't need to manually search the data to find something useful.
Generally speaking, the technology of search engines may not be advanced. A database plus a web spider is enough. But going deeper, it is far from simple about sorting, relevance, China, a complex language that needs word segmentation and so on. Google has entered China, but it seems that more work is needed to occupy the search market in China. No wonder some people say that when Google entered China, massive merger was more expensive than Baidu. . .
& ampkl=zh
When using traditional Chinese:
/cgi-bin/query？ Pg = aq & What = Network & KL = ZH
Besides, both pages are in English.
In the English retrieval of AltaVista, we can enter a word, a phrase or even a question, because it provides a limited natural language query.
The feedback information retrieved by AltaVista is ranked according to the similarity with keywords, and the high similarity ranks first. The content of its feedback is complete and standardized, including the following contents: the total number of web pages related to keywords; Web page titles and their links; The first 100 bytes of the original webpage; Web page address; The last modification time of the webpage; The number of bytes of the web page; Language codes used in web pages; Total number of keywords found.
2.4 Other Services and Functions
In addition to the full-text search of the above web pages, other services and functions provided by AltaVista are basically only in English.
(1) website classification catalogue and website retrieval.
AltaVista provides an English website directory on the home page. The directory and its retrieval are supported by LookSmart. It contains a lot of websites, with strict classification structure and fine level, and the introduction of each website is quite complete. For website retrieval, you need to enter a certain category.
(2) Graphic retrieval.
(3) Special search engines related to entertainment, health, holiday shopping, job hunting, maps, tracing people, stocks, travel, news groups, yellow pages and other projects.
News service supported by ABC News.
(5) Two-way online translation between English and French, German, Italian, Portuguese and Spanish.
2.5 Asian Substation
AltaVista Asia Sub-station contains pages in Asia and Asian languages. When searching for Chinese, the results are consistent with those of the main station. In addition, in Chinese retrieval, you can also query newsgroups.
The Asian Sub-station also provides English, Simplified Chinese and Traditional Chinese pages, and all three pages can be searched for Chinese.
AltaVista Asia Sub-station provides a more detailed search box, and Asia Sub-station also provides special retrieval of books, music and software. Another important service is Asian classified news.
2.6 Disadvantages
(1) The Chinese interface is too simple, and many excellent functions have no Chinese service.
(2) The query is not perfect due to complex conditions, such as not being limited to a certain category, not limited to querying by region, and not limited to querying only simplified Chinese or traditional Chinese. The existing conditional query is also troublesome to use.
(3) The feedback information is uncontrollable, and the arrangement of its feedback pages cannot be specified.
/3 16/22873 16.shtml
Comparison between China Search Engine Group and google, the top search engine in the world.
If the hegemony of China Net in the past few years mainly focused on portals including vertical portals, then since 2004, the big battlefield has obviously focused on games and search.
In a society full of wealth plunder, the power of example is infinite.
The grand outbreak, especially the challenge to Sina, a leading Internet player in China, has greatly aroused people's enthusiasm for online games. In just a few years, Google's market value of $80 billion and its share price of more than $300 per share have also made people suddenly see the charm of the gold mine in the search engine market.
Based on this, in China, in addition to Baidu, which is one step ahead, many predators have turned their eyes to this place, trying to get a slice of it.
However, the search engine market is different from other markets after all, and anyone can enter and exit at will. This is a market with extremely high requirements for identity and technology. If you don't have certain capital and technology, you can make a good choice and cut into the gaps and weaknesses of the market. Entering will undoubtedly bring shame to yourself. Because search has no borders, Google can satisfy general search.
From this point of view, in order to share a spoonful of soup, in addition to having capital technology, it is also very important to make your search engine more personalized for market segmentation.
So, what about the performance of the backward or awakened China search giants?
We may wish to refer to alexa data, a global website traffic monitoring and analysis data recognized by the industry from a third party, and make an objective interpretation of it.
Let's take a look at the relevant data of the world search engine giant Google: The following data is the public data of alexa website on July 30.
1, Google
Ranked third in the world
Eight major flows:
google.com-80%
images.google.com-8%
gmail.google.com-4%
mail.google.com-3%
news.google.com-2%
groups-beta.google.com- 1%
maps.google.com- 1%
froogle.google.com- 1%
Number of users installing toolbars per million,
today
23 1,500
From the above, we can see that the traffic of Google homepage accounts for 80% of its total traffic.
Image search accounts for 8% of its total traffic, and others account for a large proportion, such as mail and news.
Let's take a look at several major search predators in China.
2. Baidu
Ranked sixth in the world,
Eight major flows:
Baidu.com-50%
mp3.baidu.com-2 1%
post.baidu.com- 10%
image.baidu.com-9%
news.baidu.com-2%
cache.baidu.com- 1%
unstat.baidu.com- 1%
sf.baidu.com- 1%
Number of users installing toolbars per million,
today
64,900
Globally, Baidu's total traffic is only about 1/4 of google's.
50% of its homepage traffic is also significantly lower than 80% of Google.
But its mp3, post and image are obviously higher than google's, especially MP 3, which should be said to be very successful.
3, a search
Yahoo China launches intelligent search engine.
Ranked 30th in the world.
Six major flows:
image.yisou.com-33%
music.yisou.com-30%
yisou.com-27%
dnsc.yisou.com-8%
news.yisou.com- 1%
mp3.yisou.com- 1%
Number of users installing toolbars per million,
today
19,000
Judging from the total traffic, it is only equivalent to Baidu's 1/4.
Image and music search is a bright spot of search, even higher than its homepage traffic.
4. sogou of Sohu.
Ranked 48th in the world.
Six major flows:
sogou.com-36%
union.sogou.com- 17%
dir.sogou.com- 16%
d.sogou.com- 12%
cpc.sogou.com-5%
people.sogou.com-3%
Number of users installing toolbars per million,
today
2 1,700
Sogou has more traffic than Yisou, but the activity is obviously not as good as Yisou, and the alliance accounts for a relatively large proportion.
5. China search
Global ranking, 337
Six major flows:
page.zhongsou.com-30%
mp3.zhongsou.com- 15%
zhongsou.com- 13%
bid.zhongsou.com-7%
news.zhongsou.com-5%
pig.zhongsou.com-4%
Number of users installing toolbars per million,
today
2,900
Other search engines, such as 372 1, Sina, etc. Don't do analysis because they don't have a clear traffic breakdown.
As can be seen from the above, China's search giant has obvious China characteristics, but compared with the world giant Google, its popularity and total traffic are still far from each other, which may be related to the fact that China's search is limited to the Chinese community. Therefore, internationalization in the future should be one of the directions for China search giants to catch up with Google. On the other hand, if Google sets foot in mp3 and music in China search market in the future, it will undoubtedly severely reduce the living space of China search giants.