These three steps are:
◆ The first step
Classify and file new customers, which are divided into potential and strict types. Each customer's information needs to be accompanied by a plot description about the customer's consumption in the store, specifically what kind of clothes he chose, what requirements he put forward and what his personality is.
◆ Step 2
Long-term maintenance, while the iron is hot "trilogy" is:
Thank you for three days. Calling the customer on the third day after buying clothes to thank him for the brand and shop he chose will remind the customer of his own shop and brand. ※:
Follow-up for 7 days. By this time, the customer may have put on the clothes in the store and it's time to clean them. At this time, it is most appropriate to contact customers and provide them with some washing and baking knowledge and matching skills. You can ask customers about their satisfaction with clothes and the comments of friends around you. In this way, first of all, customers will feel that the shopping guide is very intimate and has a deeper connection with the shopping guide, and through the customer's evaluation of clothes, they can know the potential purchasing power of customers, develop potential customers such as friends around customers and improve the joint rate. ※:
15 day invitation, at this time, the customer and the shopping guide have become friends, just as there are new products in the store, and the customer's friends also have the idea of coming to the store to have a look. At this time, customers and friends can be invited to the store to buy again, which can not only improve the return rate and joint rate, but also establish a deeper relationship with customers again. ※.
◆ Step 3: Do more combing.
Use the WeChat public platform. In fact, leaving a phone number and registering customer information is something that many stores will do, but after some stores leave a phone number, there is no further action. Once, when the manager of a store called these customers again three months after the customer information was registered, he found that only 20% of the customers could get through, that is to say, 80% of the customers lost in these three months, which is also the reason why the customer information was not sorted out. Call a customer on holidays. If you send short messages, it is not recommended to use the short message platform. Few people want to read the short message that begins with 106. Send text messages or phone greetings on customers' birthdays or holidays, send a photo to customers when new products are on the shelves, and send some tips at ordinary times, which not only protects VIP members, but also reminds customers of you and your store. I believe next time.
One thing is:
Respect VIP members and don't "harass" your distinguished VIP members! Don't send short messages or phone calls to members "at will", the content should be fully considered and targeted! We suggest giving up short messages and using the mobile phone WeChat platform that members can control independently. It is up to members to choose whether information needs to be read and when it is convenient to read.