Two important factors behind Anjia explosion
Anjia is not a luxurious production like The Longest Day in Chang 'an, nor is it a drama with a wide range of original works like One Pillow and Three Students. Just a very ordinary urban workplace drama, there are two most important reasons why it is so popular.
(1) The experience of the characters aroused the strong emotions of the audience.
Like this sentence in the play? You can buy a house, but you can't buy a home? Deeply moved by Guan Xuan, the story happened in this drama, whether it is the worldly wisdom when buying and selling a house, or? Settle down? The life experiences of several important people in the store have had an empathy effect on the audience.
Aunt Xu, who experienced family breakdown when she was a child, was betrayed by a deeply loved woman when she grew up; I have never felt the warmth of my family since I was a child. Be chased by my mother when I grow up. On the surface, optimistic and cheerful, who wants to marry a rich man and go home can only nest in the closet? The closet princess? Zhu Shanshan; After graduating from 985 prestigious schools, he gave up the comfortable life at home and struggled out of the workplace alone in fiercely competitive Shanghai. I can't bear to eat or wear. After being complained, I had a great effort to get the 80,000 commission card and pay off my mother's gambling debt.
It can be said that there is a bitter past behind every character in the play, and it is not easy for every workplace white to grow up. The audience can always find their own shadow from them and have a strong emotional transfer. Fortunately, even if they experience more gloom and feel more unworthy, their hearts are still warm.
② Every case of buying and selling houses is typical and representative of society.
Judging from several important housing transactions in the play, the types of housing include:
Runway house that can't be sold for ten years; 60 square meters purchased at a cost of 3.2 million just need a house; A haunted house taboo by the public; Gongjia Garden, the ancestral property that was sold because of financial emergency; There is also Xiang Mansion, which has been forgotten by time but still stands in downtown Shanghai. It can be said that every sales case is typical. When the screenwriter Liu Liu wrote the script, he had already considered using different cases to express the different types that will happen in the process of real estate agency sales. Let the audience see that every case has no repetition and authenticity (in fact, most cases are adaptations of real events).
In addition, the social problems involved in the process of buying and selling houses are also obviously representative.
The double doctor family represented by Gong Beibei urgently needs to change houses after planning the second child, because the shortage of funds conflicts with the individual demand for housing; Uncle Yan and Aunt Yan spent their whole lives buying a wedding room for their son, and ended up in No Country for Old Men, living on the streets. The full amount contained in this is still the loan, the ownership of the house, and the issue of old-age care. On the one hand, Mr Kan can't live without his wife, on the other hand, he can't let go of Miss Zhihu, and privately misappropriates the property of husband and wife to buy a house for Xiaosan, which involves marriage and family problems. The parasite-like cousin in Gong Garden has lived ungrateful for 40 years. Instead, birds occupy the pigeon's nest and lions open their mouths.
Every sale, ostensibly a house, is actually discussing a social problem, and these problems are not uncommon around the audience, both universal and representative, so that the audience can have something to say after reading it.
Lin Maogen, who is worth tens of billions, bought a mansion, just like a farce.
What is glamorous is only the appearance, and the ugliness is always the heart.
The buyer of the old villa to the mansion is Lin Maogen, a feed tycoon worth tens of billions, and the seller is a descendant of Xiang Yurong who settled in Europe and lived a rich life. Compared with Hefang, these two people are worlds apart, but in the whole process of buying a house, they let Guan Xuan see the insatiable and unscrupulous human nature.
On the surface, Lin Maogen, as the sole agent, helped him find the old villa he dreamed of. In fact, he entrusted the housing agency in Shanghai again.
After searching for a house for him, Fang colluded with the overhead intermediary and traded in secret, which caused the intermediary to lose a lot of intermediary fees and a lot of hard work in the early stage.
Knowing that three generations of Geng Shi guarded the "xianggong mansion" of 7 1, they paid a lot of repair expenses and energy, but refused to admit that the two rooms donated to Yurong were owned by the Gengshu family. Lending a mansion openly is actually driving people out.
What about the feed king? What is the net value of1200 million? How about being on the Hurun Rich List? The ugliness of the human heart is enough to show. Lin Maogen's surface is bright and beautiful, and his heart is unsightly. Local tyrants without morality will never become entrepreneurs with conscience.
(2) Being rich is only material, while being poor is still spiritual.
When I first met Lin Maogen, was he still there? Tigger? Zhu Shanshan hid her identity in front of him and pretended to be a kind grandfather. When he arrived at the store, only Fang Yijin recognized him. But what about the sentence after Lin Maogen? You're the only smart kid in the shop? A little fake. In my opinion, his low profile is fake, but his ambition is real.
After several small chats, I learned that Lin Maogen was also a native of bad karma when he was young. Now that he has made a lot of money, he wants to go back to Shanghai, where he once gave it to him? Childhood humiliation? A place to prove yourself again. He painted a beautiful and yearning blueprint for the spiritual home, with red gables, round roofs and black wrought iron gates.
All these beautiful descriptions make the audience and the room sound like brocade, thinking that his realm is lofty, but unfortunately the illusion he created was destroyed by himself.
He is willing to spend hundreds of millions to buy an old villa, but he tries his best to avoid Mao Jiu's agency fee. He is already a tens of billions of feed king, and he is also keen to listen to the flattery of his subordinates. Get the house you want and destroy the most precious history and culture in the mansion without knowing it.
It is not difficult to analyze that Lin Maogen is not a high-level business tycoon, but a local tyrant with a lonely and empty heart and a poor spiritual world. He wants to buy such a house he once yearned for and a place where celebrities have lived to celebrate his 60th birthday. To put it bluntly, he just wants to make up for the shortcomings of the past with his huge wealth. Retaliatory consumption? Behavior.
What is this? Retaliatory consumption? ?
In addition to the conspicuous consumption psychology that American economist Van Buren has revealed, in particular? China time period? The consumption and social psychology of many rich people who become rich are actually filled with another hidden undercurrent, similar to crutches and cathartic revenge mentality in psychological research. This is? Revenge? Consumer psychology.
Lin Maogen's yearning for home is just a blueprint? Retaliatory consumption? Behavior. China has existed since ancient times? From thrift to luxury, from luxury to thrift? In other words, Lin Maogen is a typical example. After many days of poverty and hardship, he suddenly broke out and began to spend money in a retaliatory conspicuous consumption pattern.
The psychological root of this consumption pattern is his spiritual world, which is still not rich. It can be seen that in recent years, Lin Maogen is rich in material, but poor in heart.
(3) Heaven has a good cycle. Who does Heaven bypass?
In order to find suitable housing? Deal with the mansion, contact the owner, not just the house, the whole? Settle down? Spent a lot of energy and money. For Lin Maogen, a feed king worth tens of billions, spending one or two million yuan as an intermediary fee is nothing compared with the purchase price.
What is hateful is that Lin Maogen, who has always advertised that he will never rely on agency fees, jumped out and signed a contract with Yusen directly. This shameless behavior is comparable to painting cakes for all intermediaries in Shanghai, trampling on the labor achievements of all intermediaries and insulting their IQ.
Treat Geng Jia, the housekeeper who spent 765,438+0 years. Let Fang Jin Si find a house for GengShu's family, and let people lock the door directly in the next step. Is this really what Wang Zijian said at the beginning? Don't eat too ugly? .
As the saying goes? Take advantage of small things and eventually suffer big losses? Lin Maogen will suffer soon.
It's in him? Building a building? When Xiang Mansion was rebuilt, various media reported that various government protection departments ordered to stop work. Aunt Xu also found tangible evidence to prove the authenticity of Uncle Geng's gift book. This time, Lin Maogen not only had to pay a fine, but also received a court summons, and all the houses were demolished. All previous business dealings were not counted. The plan to celebrate the 60th birthday of the mansion next year has all been ruined, and the invitation sent out may turn into a spit in minutes.
He wants to find Vincent to solve the problem together, but it's a pity that Vincent is tarred with him. Before he achieved his goal, he was an unguarded smiling tiger. After he got the money, he turned his face faster than turning pages. Unexpectedly, Xiangfu, a precious old villa bearing history and culture, was turned into a hot potato by Lin Maogen.
In the end, he had to honestly pay the agency fee, ask for help, give the compensation due to Geng Shu's family, pay a fine in accordance with the relevant regulations, and fulfill the accusation of protecting the old villa. Only then can this matter be solved.
What's this called? Isn't it? Heaven has a good cycle. Who has Heaven spared? . If Lin Maogen hadn't been opportunistic from the beginning, he wouldn't have caused such a terrible thing, losing his wife and losing his soldiers. The original beautiful and happy real estate transaction turned into a farce. What a wonderful life! Just go home and do nothing. It's cheaper to take money and leave.
The case of Lin Maogen jumping off a building from An Jia not only taught Fang a life lesson, but also let the audience know what is called? What kind of birds are there when the Woods are big? . Although there are inevitably cunning and heartless people like Lin Maogen in society, fortunately, there are also people who uphold justice, warm you and me and are flesh and blood? Settle down? .