Cailian, May 17 (Reporter Liu Yang) The policy is making further efforts to tap the consumption potential of the rural market and support new energy vehicles to go to the countryside. On May 17, the National Development and Reform Commission and the National Energy Administration issued the "Implementation Opinions on Accelerating the Construction of Charging Infrastructure to Better Support New Energy Vehicles to the Countryside and Rural Revitalization" to support the purchase and use of new energy vehicles in rural areas.
The Opinions mentioned that diversified purchase support policies should be provided. Encourage qualified places to buy new energy vehicles for rural residents in the counties where the household registration is located, and give coupons and other support. Encourage relevant auto companies and qualified places to provide trade-in concessions for eliminating low-speed electric vehicles and purchasing new energy vehicles. Encourage local governments to strengthen the linkage between government and enterprises and carry out activities such as giving charging vouchers to cars. Increase credit support for rural automobile consumption, and encourage financial institutions to reasonably determine the down payment ratio, loan interest rate and repayment period under the premise of legal compliance and controllable risks.
"New energy vehicles have more promotion potential in rural markets than in cities." Cui Dongshu, Secretary-General of Automobile Association, believes that new energy vehicles are very different from traditional gasoline vehicles. The popularity of pure electric vehicles in small cities and counties is not high, but it is very high in rural areas. Therefore, from the perspective of counties and towns, there is still a lot of room for development of new energy vehicles. In the future, we will see a huge market opportunity, which is to promote rural consumption and make rural new energy vehicles widely used in rural areas.
Wang Junjin, a member of the Chinese People's Political Consultative Conference, suggested during this year's two sessions that if new energy vehicles are widely promoted in rural areas, it will not only solve the problem of environmental pollution, but also improve the quality of life of villagers. "If we want to develop new energy vehicles on a large scale in rural areas, the first thing to do is to eliminate the popular' old head music'." Wang Junjin said.
Miniature low-speed electric vehicles, known as "Laotoule", are growing wildly in third-and fourth-tier cities and rural areas at unimaginable speed because of their small size, low cost and shelter from wind and rain. However, due to cutting corners and other factors, safety problems frequently occur, so the regulatory authorities require low-speed electric vehicles to "upgrade a batch, standardize a batch and eliminate a batch", and it is strictly forbidden to increase the production capacity of low-speed electric vehicles everywhere.
At the same time, micro low-speed electric vehicles are more strictly controlled on the road. On May 14, the Beijing Municipal Traffic Management Bureau made it clear again that from June 65438+1 October1day, 2024, illegal electric three-wheeled and four-wheeled vehicles are not allowed to drive on the road, and they are not allowed to park in public places such as roads, squares and parking lots. Before the ban in Beijing, Shanghai, Wuhu, Puyang and other cities had introduced a series of strict control measures for low-speed electric vehicles, and Jiangsu did not even allow enterprises to produce such low-speed vehicles.
"It is right to restrict' old people's music'." According to Xu Haidong, deputy chief engineer of China Automobile Association, it is irresponsible to provide consumers with products without vehicle production standards and testing methods. "The restriction of' Lao Toule' may provide opportunities for the development of micro electric vehicles, and regular micro electric vehicles can better replace the' Lao Toule' low-speed vehicles."
In fact, after 20 18 Ministry of Industry and Information Technology issued the Notice on Strengthening the Management of Low-speed Electric Vehicles, the transformation of low-speed electric vehicle enterprises was not as smooth as expected. Tianyuecha App shows that in May 16, Reading Automobile, which owns a number of miniature low-speed electric vehicle products, refused to perform the obligations specified in the effective legal documents because of its ability to perform, and was listed as an executor of dishonesty by the Jinyun County People's Court; On May 5th, Redding added a bankruptcy review case with the case number of (2023) Lu 0725 Poshen 1. Both the applicant and the respondent are Redding Auto itself, and the handling court is Changle County People's Court of Weifang City, Shandong Province. In addition, punk Meimei, Lingbao UNI, Xiaohu FEV and other brands that only want to enjoy the "old people's music" market dividend at a low price are gradually out.
According to the sales ranking of micro electric vehicles, SAIC-GM-Wuling, Changan Automobile, Chery Automobile, SAIC passenger cars and zero-run cars occupied the top eight seats from June 5438 to February this year. Among the early brands of micro-electric vehicles, only Lingbao Box, a subsidiary of McKee New Energy, barely squeezed into the top ten sales, and other early brands were hard to find.
"With the maturity of the supply chain and the decline of vehicle cost, the price of pure electric vehicles will further decline, and the market share of A00 pure electric vehicles may further shrink. It is difficult for those small and scattered low-speed electric vehicle companies to have a competitive advantage. " According to industry insiders, in comparison, traditional mature car companies have huge supply chain system and platform advantages, which can further reduce production costs and vehicle prices on a single model. At the same time, solid reputation, mature dealer network and strong after-sales service system are the advantages of mainstream car companies.
According to Cui Dongshu's analysis, A00 and A0 micro electric vehicles still have a good development trend, and the consumption demand of young families for the second car has increased. From the point of view of micro-electric vehicle itself, it is suitable for personal travel instead of walking, and can effectively tap personal travel needs. "In addition, at present, domestic micro-electric vehicles can compete with Japanese small fuel vehicles in the Southeast Asian market, or there is a possibility of substitution."