First, the rhythm of activities.
(1) Registration time
1. Seller registration: 202265438+February 0712: 00: 00-202265438+February 25, 23: 59: 59.
2. Commodity registration: 65438 in 2022+02: 00: 00 on February 7th-65438 in 2022+23: 59: 59 on February 25th.
Tips:
1. This registration is divided into "seller registration" and "commodity registration". Before submitting the Commodity Registration, all event registrations must be submitted to the Seller Registration.
2. Please operate in strict accordance with the registration time node, and you will not be able to make up the application after the deadline. The registration time of the seller shall be subject to the description of these rules.
3. The new system and seller's instruction manual are adopted for this investment invitation registration.
4. This activity will open the wireless terminal of the seller to register. For details, please refer to Wireless Terminal: Registration Manual.
(2) Activity time
Official activities: 20: 00: 00 on February 20th, 2022-23: 59: 59 on February 25th, 2022.
Second, the introduction of active games
(1) Mandatory gameplay: Cross-store full reduction.
1. Use time: 20: 00: 00 on February 20, 2022-23: 59: 59 on February 25, 2022.
2. Full downshift: 30 yuan will be reduced for every full 300 yuan;
3. Support cross-store full reduction category: click here to view.
4. This activity supports the combined payment and use of cross-store products, that is, Taobao products and Tmall products that meet the conditions of cross-store full reduction can be paid and used in combination.
Tips: Taobao Shuang Dan Courtesy Season Cross-store Full Reduction will no longer default to the participation of the whole store, but register according to the commodity category specified in the activity. All goods in the specified category must support cross-store full reduction (including active goods and inactive goods).
Note: In order to further meet the promotion needs of different sellers and consumers, Taobao may also organize more platform games from time to time for the successfully registered sellers and goods of Taobao Shuang Dan Courtesy Season. According to the display on the registration page, different games may have different requirements for sales price or discount. Sellers are free to choose whether to register or not.
Three. Resource support for activities
1. Commodity rights and interests: The registered and approved commodities will be marked with the "Shuang Dan Courtesy" activity commodity label, enjoy the activity flow (if any), and have the opportunity to obtain other rights and interests.
2. Site resources: In order to improve and optimize the traffic efficiency and consumer experience of Taobao platform, Taobao will organize the construction of industry activity site pages according to the operation direction and strategy, provide limited site resources, and show competitive activity products to Taobao consumers. The overall venue goods are composed of Taobao screening and seller registration. For event sellers and products displayed in venues, the following factors will be considered: the sales and transaction performance of stores and products, the strength of preferential discounts, the price, brand awareness, the scarcity of goods, the theme fit of venues, the types and main categories of stores, services and consumer experience guarantee, etc. At the same time, under the premise of complying with the requirements of relevant laws and regulations, according to consumers' attention and preferences, Taobao may adopt a random display mode of "thousands of people and thousands of faces" in the venue setting, that is, whether the specific event products are displayed and how long they are displayed are automatically realized by the system.
Fourth, investment requirements.
(1) Seller's access
1, this activity is aimed at Taobao sellers;
2. Taobao sellers must comply with the "Taobao Marketing Activity Specification";
3. Require the completion of Taobao merchant organization (nailing) certification merchants;
(2) Commodity access
1. Declarable commodity categories.
2. Quantity of declared goods: The quantity of goods that the seller can declare will be reasonably distributed according to the past sales of goods in the seller's store. The specific investment category and the number that can be declared shall be subject to the registration page;
3. Declare commodity prices
For the commodities participating in this activity (hereinafter referred to as "active commodities"), the activity price shall be filled in by the seller by entering the price declaration system during the commodity registration period. There are no special requirements for the price of registration activities. Please refer to the commodity declaration page for details.
4. The goods participating in this activity need to use the delivery tools provided by Taobao and set the delivery time. The delivery time of different categories is different, and the delivery time of various items is required in detail. China Merchants System will check the seller's delivery time in real time. For successfully registered goods, if the delivery time does not meet the requirements of the activity, the goods will display "abnormal"; If recovery is needed, it is necessary to reset the launch time to meet the requirements of the activity.
Note: There will be a 24-hour system delay after the delivery time of the freight template meets the activity requirements, which is not a system problem.
V. Postage requirements
1. If the receiving place is in China (excluding Inner Mongolia, Gansu, Qinghai, Ningxia, Xinjiang, Tibet, Hong Kong, China, Macau, China and Taiwan Province Province, China), live goods (excluding bulky goods) will be mailed during this activity, and bulky goods will be packaged and logistics.
Global purchase does not include postage/logistics of all industries.
2. "Parcel logistics" means that the seller only bears the logistics cost of delivering the goods to the logistics distribution point in the prefecture-level city where the receiving address confirmed in the order is located. The logistics cost from the logistics distribution point to the buyer in prefecture-level cities must be determined through negotiation between the buyer and the seller.
Note: Bulk goods refer to goods with a total volume of more than 0.6 cubic meters or a total weight of more than 20 kilograms.
Delivery rules of intransitive verb activities
(1) Please deliver the goods according to the time set by the event registration. If there is a special agreement with consumers, the agreement between the two parties shall prevail. Avoid unnecessary complaints.
(two) in case of special circumstances (such as force majeure, epidemic impact, etc.). ), subject to special notice. If affected by the epidemic, Taobao will temporarily waive complaints and compensation for orders and situations in some regions, and sellers can set regional sales restrictions according to the situation. Please pay attention to the notice at any time.
Seven. Activity control rule
(1) During this activity, the seller shall abide by the Rules of Taobao Market Management and Violation Handling, the Rules of Taobao Platform Price Management, the Rules of Taobao Marketing Activity and the corresponding activity requirements, follow the principle of public order and good customs, create a positive, healthy and honest activity environment, and shall not obtain the activity benefits in an improper way.
(2) If the seller violates the activity management requirements or does not meet the registration requirements, Taobao will take measures such as public warning, demotion or cancellation of marketing activities, and restricting participation in marketing activities according to the specific situation of the seller.
(3) During this activity, the abnormal order data found will not be included in the store ranking statistics, and Taobao will decide whether to take measures such as demotion or refund to the seller according to the abnormal data; At the same time, Taobao will punish sellers who illegally obtain or use platform resources to disrupt market order in this activity.
(4) In order to ensure the shopping experience of the buyers of this activity, Taobao will conduct irregular inspections on the products participating in the activity during the activity. If the seller publishes goods or content (including materials, etc. ) suspected unsuitable for activities, such as vulgar marketing, suspected prohibition, etc. Or other acts that violate laws, regulations, policies, public order and good customs, Taobao will conduct real-time control through expulsion activities or other management means.
(5) After the venue activities requiring registration and approval are completed, the seller shall not apply for withdrawal without justifiable reasons. In case of violation of this regulation, Taobao will have the right to restrict the seller from participating in marketing activities for 30 to 60 days depending on the seriousness of the case.