Global sales director
On September 10, at the strategic conference of "Leading the Global Sales of Men's Pants in China", Jiu Wang Mu accepted the authoritative certification of "Expert in Global Sales of Men's Pants".
The strategic layout of Jiuwang Muxin was also released at the same time. In Wang Mu's brand strategy of "Billion Layout", Jiu Wang Mu and Focus Media reached a three-year strategic cooperation of 654.38 billion yuan to comprehensively promote the brand positioning of "the world's leading men's trousers expert"; Signed a contract with Louis-Gabriel Nouchi, a former French designer from Dzheniya, and signed strategic cooperation with five top fabric suppliers in Italy, Germany and Japan to integrate the supply channels of top fabrics in the world.
Lin Congying announced at the press conference that wine Wang Mu is undergoing strategic changes and transformation, from homogeneous competition to differentiated competition, from price war to value war, from flow war to branding. "We hope that in the future, through brand promotion and building, the effect of' Nine-life King equals pants and pants equals nine-life King' will be truly formed in the minds of consumers."
In the past 3 1 year, Jiu Wang Mu sold a total of 1 100 million pairs of men's trousers, ranking first in the men's trousers market in China for 20 consecutive years. It is understood that in 20 19, Jiu Wangmu had a record of "selling a pair of men's trousers every 7 seconds on average".
From June to August, 2020, Euromonitor Information Consulting Co., Ltd., a global authoritative data research organization, conducted a systematic market survey on the global men's trousers market, covering more than 200 countries and regions around the world, among which Jiuwang Mumen's trousers accounted for more than 15%, and men's trousers sold nearly 5 million pieces, accounting for more than 50%, leading the world.
Jiu Wang Mu is also a participant in the formulation of men's trousers standards in China, and has accumulated1.2000 body data, which can design matching patterns for consumers more accurately; In addition, Wang Mu has invested a lot of resources in fabric research for a long time to promote the continuous improvement of industry standards and national standards.
Performance is affected.
This year's sudden epidemic has brought a certain impact to King Jiu Mu.
In the first half of the year, Wang Mu achieved operating income of165438+22 million yuan, a decrease of17.10% compared with the same period of last year; The net profit attributable to shareholders of listed companies was 205 million yuan, a decrease of 36.75% compared with the same period of last year. There has been a double decline in revenue and net profit.
Among them, the operating income of men's trousers, T-shirts, jackets, shirts, suits and other major products is 449 million yuan, 267 million yuan,10.61000 million yuan,144 million yuan, 0.61000 million yuan respectively. Men's trousers are the core product of Jiu Wang Mu, accounting for 40.55% of the main business income, but the revenue in the first half of the year also decreased by 20.9438+0%. Jacket revenue fluctuated the most, with a year-on-year decrease of 39.78%.
From the brand point of view, in the first half of the year, the operating income of Wang Mu "JOEONE" brand was 9,265,438+0 million yuan, a year-on-year decrease of 65,438+07.765,438+0%; "Fun" brand revenue was 65.438+0.29 billion yuan, a year-on-year increase of 0.57%; The brand revenue of "ZIOZIA" was 45 million yuan, down 4. 16% year-on-year.
From a regional perspective, the operating income in Central South and Northeast China decreased by 45.23% and 33.24% compared with the same period of the previous period. In addition, five subsidiaries of Jiuwangmu suffered losses in the first half of the year, with a total loss of 45.9767 million yuan.
Regarding the decline in performance, Jiu Wang Mu said in the announcement that it was mainly caused by the decline in sales revenue and the increase in inventory depreciation reserve due to public health and safety incidents.
In fact, in recent years, Wang Mu's income growth rate has slowed down. From 20 17 to 20 19, the revenue of Jiuwangmu was 2.565 billion yuan, 2.733 billion yuan and 2.857 billion yuan respectively, with year-on-year growth rates of 12.94%, 6.55% and 4.53% respectively.
Non-net profit deducted from Wang Mu wine also decreased year by year. As can be seen from the data, from 20 17 to the first half of 2020, the non-net profit of Wang Mu was 440 million yuan, 36 10/00000 yuan, 202 million yuan and 5479160000 yuan respectively, with corresponding year-on-year growth rates of 20.66% and-1respectively.
Under the influence of this year's epidemic, the peers wailed and the group also made strategic adjustments, which also represented the confidence of Jiuwangmu.
The overall decline of the industry
According to the data of the National Bureau of Statistics, from June 65438 to July 2020, the garment output of garment enterprises above designated size in China was114.39 million pieces, down13.42% year-on-year; Realized operating income of 700.592 billion yuan, down1505.438+0% year-on-year; The total profit was 29.497 billion yuan, a year-on-year decrease of 26.28%.
Although compared with myself, Jiu is not as good as before, but as far as peers are concerned, in fact, Jiu's income is still ok.
According to industrial and commercial statistics, the total revenue of 20 listed men's wear enterprises such as Blue Ocean House and Good News Bird in the first half of 2020 was 26.026 billion yuan, a decrease of 4.695 billion yuan compared with 30.7265438 billion yuan in the same period last year, and a year-on-year decrease of 6.5438+05.28%, with an average revenue of/kloc-0.370 billion yuan.
In terms of revenue scale, the revenue of Blue Ocean House and Youngor is between 5-65.438+0 billion yuan; The revenues of six enterprises, including Good News Bird, Seven Wolves, Red Bean, Wine Wang Mu, China Li Lang and Mu Shang Group Holdings, are between1-500 million yuan; The revenue of 10 enterprises such as Chinour, Cabin, Goldlion Group, George White, Nippon, Shanshan Brand, Modern Avenue, China Garment Holdings, Meierya and Busen is less than 65,438 billion yuan; Hudu is the only enterprise whose revenue is less than 654.38 billion yuan.
Nine Wang Mu's revenue in the first half of the year165438+22 million yuan is relatively high among the 20 listed men's wear enterprises. In fact, among the 20 men's wear listed companies, only Youngor's revenue growth rate has achieved positive growth, and 16 companies' revenue has dropped by more than double digits.
From the perspective of net profit, according to the statistics of China Business Information Network, in the first half of 2020, the net profit of listed companies in Shanghai and Shenzhen A-share garment and home textile industry was 6.274 billion yuan.
Among them, Youngor, Blue Ocean House, Sudi Fashion, Gree, Wei Xing, Jiuwangmu, Fuanna, Luolai Life, Biyin Lefen and Taiping Bird are the top ten enterprises in the net profit list, with a net profit of 5.453 billion yuan, accounting for 86.9 1% of the list.
Whether it is revenue or net profit, the overall trend of the clothing industry is declining.
It can be seen that under the influence of COVID-19 epidemic, the clothing industry is facing a severe test, which also forces clothing enterprises to constantly change.