Real estate agencies need to explore new markets and develop new businesses in order to maintain sustained growth in the current national real estate market downturn, which has been recognized by almost all intermediaries. However, where to start exploring new markets, what principles should be followed, so that we can not lose our advantages in the original market, but also give full play to our own expertise and quickly establish a competitive advantage in the new market. This is a problem that real estate agents have to face when seeking innovation.
Generally speaking, most enterprises will follow the "T" strategy in the development of real estate intermediary companies. That is, if the brand advantage of the intermediary company is obvious and its position in a regional market is relatively stable, it should develop along the vertical axis of "T", that is, develop new business with new products in the existing target market, which is called developing along the market and users. For example, after the intermediary companies mainly renting and selling real estate have gained a leading position in the regional market, customers have a considerable understanding or love of their services and word of mouth. When this company enters the field of housekeeping or other services, it will generally be recognized by customers, because in the minds of most customers, since this company can do a good job in the service of real estate information, it can also do a good job in other services and ensure the same service level.
Contrary to the "T" strategy, there is another way, that is, to provide similar or similar services in the existing relatively mature regional markets, and to take innovative technologies and innovative service models as the growth points of intermediary companies on the basis of unchanged target customers. This method relies on the influence of the existing market and takes the traditional model as the fulcrum, so it can be further excavated in the existing site or grab the site in the new regional market, so the difficulty and risk are extremely small. On the premise of fully evaluating the risk of business strategy change, we should develop a new model on the principle of not hurting the main business of intermediary companies.
The introduction of real estate e-commerce business model by real estate intermediary companies can not only give full play to the existing advantages of enterprises, but also avoid risks to the maximum extent, which is the ideal choice for most intermediary companies. Like the traditional operation mode, this is a relatively safe innovation mode and a relatively safe road from the perspective of sustainable development.