1, register the domain name
Register a domain name. If you use hidden domain name owner information, search engines may regard you as a potential spammer, so don't hide domain name owner information.
2. The server is better
Before using a virtual host, you need to do a blacklist check to ensure that the host is not a punished website or spam agent. Their negative notoriety will affect your own ranking.
3. Keyword layout
Keyword stuffing, which is often called keyword piling, will not improve the ranking of the website, but will be punished by search engines.
The principle of keyword analysis is to choose subject words and long tail words, pay attention to density, refuse to pile up, and innovate according to the keywords of competitor websites.
4. Change keywords frequently.
Keywords are the core of website optimization, and maintaining the stability of keywords is of great significance to the stability and improvement of website weight. However, in the process of optimization, some webmasters want to constantly change the existing keywords to cater to popular search words when they can't see the effect of the current keywords for the time being. This change not only affects the previous optimization effect, but also often suffers from the punishment of search engines, and the website is downgraded and re-examined. The most obvious performance is that the home page disappears from the first place when using the SITE command to view the collection of the website, and the collection of the website gradually declines. These are the consequences of frequent keyword changes. Generally speaking, it is not worth the loss. The so-called "stability is paramount" has its special significance here and also has reference value for website optimization.
5. Domain name redirection
Check the specification of domain names with and without www, decide which way you want to use, and then redirect one to another with 30 1
6. Generate a website map
After building the website, remember to generate an Xml website map, which is a file that is convenient for search engines to identify the website structure. If the website uses an information management system, see if there is a built-in extension to generate an XML website map. If not, you can use some site map generation tools. XML site map provides a simple crawling path for search engines, which can be used to facilitate spider crawling.
7.Alt names the image file.
Search engines can't distinguish between pictures yet, so pictures should be marked with ALT. Adding this attribute can make it easier for search engines to detect. It shows that the alt attribute of the picture can be used as one of the parameters to match the keywords searched by users, so it is necessary to design the alt attribute of the picture reasonably to guide the search engine to arrive. When building a website, try to give the picture a meaningful name (for example, it should be red-dog.jpg instead of ailkads 158.jpg), and in addition, add relevant text description to the Alt attribute of the picture. Google pictures are the traffic source of the website. It is a recognized SEO skill to name the picture correctly and give it the appropriate Alt attribute value.
8. Title label
Make sure that the title tag of each page on the website has a unique keyword. Also, if you must put the company name in, put it at the end of the title. Unless you are a well-known brand, your company name may get some searches.
9. Java, drop-down menu
If you must use Java, drop-down menu, picture map, or picture link, then you must put their text links in some places on the page to facilitate search engine spiders to crawl;
If you need to hide/show the contents of a web page, you'd better use Java to achieve this dynamic effect, so that the web page structure will still contain hidden contents. This is not only good for SEO, but also good for some disabled people who use device readers. One way to test whether hidden content can be read by search engine crawlers is to temporarily disable Java to see if hidden content can be seen. Java can be disabled in browser settings, but it is best for developers to use web development tools.
10, search term
Pay attention to search terms, not just a single keyword, and put your geographical location in the text "such as: Shanghai Wangdao SEO optimization software, not SEO optimization software." Will help you let netizens search around.
1 1. Use the flash carefully.
Although Flash can actually be read by search engines, it is much more difficult than html and Java. So where Html can be used in website construction, try not to use Flash. Flash has a special use in the Internet, generally used in multimedia interactive teaching, web games, 3d animation and so on. For the general content display website, it is more appropriate to express it in html. Some websites with flash participation will still use Html functionally. Remember: html is more conducive to SEO.
12, keyword link
Be sure to link to your website with keywords. In other words, if your link target is "prosperous business city", then the link text should be written as "prosperous business city" instead of "click to enter" and "welcome";
Not only should links use keyword anchor text, but the text around links should also be related to keywords. In other words, surround these links with descriptive text.
13, website framework
Frameworks, Flash and Ajax all have the same problem-you can't link to a single web page. All or nothing. The best SEO results are always without frames, flash and restrictions on AJAX.
Delete the bad design of search engine in the website structure, such as too many Iframe, too large Flash, too large pictures, too many JS files, too deep links and other problems, and remove the obstacles that affect the success of SEO.
14, Index.html Home Page
Check the link of the whole website to the home page. Is Index.html your main domain name? If yes, please distinguish your links.
15, website content
Content is king. Be sure to concentrate excellent, better and unique content on your first-line keywords or keywords. Updating the old content of the website will not improve your ranking and traffic. Updating any old articles or positions will not help your ranking, so you should update your website with new content materials. Copying things from other websites, websites without original or high-quality content are difficult to rank. It is meaningless to rank websites just by modifying paragraphs or order.
The theme is closely related to the core keywords, and the original content is updated regularly. These principles are as follows:
1. The title of the article should contain keywords as much as possible.
2. Related keywords appear in many places in the article.
3. The station anchor text,
4. Off-site keyword links.
Fresh content can help you improve your ranking. Add new and useful content to your web page regularly. The increase of fresh content will attract the attention of search engines;
16, website link
If the content is king, then the link is queen. Use your keywords as links to build a high-quality reverse link network. Remember, if there is no logical reason to link to a bad website, don't link to it;
Willing to give links, willing to get links. Don't be reluctant to link out, it will encourage others to link you.
When establishing links, consider quality, not quantity. A single, good and authoritative link is far better than a dozen links with poor quality, which will actually harm your link.
17, SEO design website
Don't design your website without considering SEO. Make sure that web designers understand your hopes for natural search engine optimization. Let web designers think more about SEO when designing. Spiders can grab text, not images or Flash.
18, natural language content
Search engines want more natural language content. Don't try to fill the text with keywords. It's no use. Search engines will check the frequency of keywords in the content. If the frequency is too high, that is, the keyword density of web pages is too high, the statistics of search engines will have a counterproductive effect on you.
19, website language
The URL extension does not matter. For the SEO you are concerned about, many people like to use static language to make websites, and use. html，。 htm，。 asp，。 Php and so on. There is no difference. In fact, dynamic languages ASP asp and php are more conducive to optimization, because it is easier to update the content of the website.
20. Hyperlink text describing the depth page.
When using hyperlinks to link to the pages of a website, the hyperlink text should be concise and appropriate. It is very important to use some related keywords that can describe the content of the page as hyperlink text, which is not only beneficial to SEO, but also allows people to easily know the general content of the link to be opened.
2 1, don't put a lot of links on the home page.
When building a website, it is necessary to import some appropriate external links to other websites, but the number of links should not exceed 150, so as to avoid dispersing the ranking weight and reducing the ranking of website pages, which is not conducive to SEO. Too many internal links may not be conducive to the inclusion of search engine crawlers, and it is not convenient for visitors to quickly find the pages they need.
22. You don't need too many links.
Don't use too many links on one page. There are some SEO views that adding more links to a page will increase the value of the page, but search engines only calculate the initial links, so there is no need to add many duplicate links. And too many links are not only bad for SEO, but also bring trouble to visitors.
23. Blog update
If the content of your website is not updated frequently, then your website needs a blog, because search spiders like fresh words. The blog is updated at least three times a week to provide good and fresh content for those little reptiles.
24. Exchange deep links
A deep link refers to a page in a website that is not the home page and exchanges deep links with other websites. This is an interesting way to get more visitors to your website pages, and at the same time, it can also improve visitors' exploration of the website and increase the browsing rate of more pages. This is a relatively trendy SEO skill.
25. Create a blog.
Creating a blog while building a website can keep your website updated and benefit from some long-tailed keywords. You can often publish some small articles related to the page to keep the update rate of the website page, which can increase the frequency of search engines and is obviously beneficial to SEO.
26. Generate a website map
After building a website, remember to generate a website map, which is a file that is convenient for search engines to identify the website structure. If the website uses information management system (CMS), see if there are any built-in extensions to generate XML website maps. If not, you can use the site map generation tool.
27. New website.
Want a spider to visit your new website? If you submit the form according to the rules of Google or Baidu, it may take weeks or months. The quickest way is to make a high-quality website link to your website, and it will be included in a day or two, but the faster shortcut is to use the kingway SEO weighting tool, and it will be included in a few minutes.
28. Show your brand.
Make sure your brand and brand name are very conspicuous on the website, so that people can easily remember the website name and have the opportunity to access it through search engines. Using brand names as keywords means that there will be no competition from some commonly used keywords, and the work of SEO will be relatively easy.
There will be many problems in website construction, and the following points should be paid attention to in website construction:
1. Page should be very thin.
The smaller the space occupied by web pages, the faster we can browse them. So I suggest you don't use too much flash, pictures and js code in your web pages. Simpler pages will be more popular.
2. Use static HTML pages as much as possible.
Although PHP, ASP and JSP can make websites dynamic, these programs will consume certain server resources. If there are many such programs on your server, the page speed of your website will naturally not be very fast. Relatively speaking, it is much easier to use static HTML pages, so friends are advised to use static HTML pages.
3. At present, many enterprises still use Table to build websites. Some people put the whole page in a big table to look good, and then use td to block it. In fact, if this method is adopted, the display speed of the web page will be very slow, because the table needs to load all its contents before it can be displayed. Therefore, we should divide the content into several pieces and put them into several tables with the same pattern.
4. Change the access rights of files such as PHP to. Js reference.
If you need to embed dynamic data in a static HTML page of a website, which is provided by programs such as PHP and ASP, it is suggested that you dynamically generate the data into a. js file in these programs, so that server resources will not be consumed and the speed of accessing web pages will be much faster.
5. Use iframe to nest another page.
If you want to insert the advertising code in the homepage of the website, you can use iframe, which has the advantage of not affecting the loading speed of the webpage.
6. The webpage counter is the basis for webmasters and advertisers to visit, but if you don't want the code of the webpage counter to affect your website access speed, then I suggest that you put the statistical code at the bottom of the website, and it is best to set a div or table separately.
7. Settings of friendship links
Improper setting of website friendly links will also affect the display speed of web pages. It is suggested that you only make text friendship links when setting friendship links, because text friendship links will not affect the display speed of web pages. Then make an independent page, put all the friendship links on this page and link the home page to this page. If you need to put a friendly link on the home page, put it at the bottom of the page.
8. Website space
The space of the website suggests that you choose double-line space, which can avoid the access delay caused by network problems when other users visit the website.