The Significance of Quality Marketing

Maintaining quality is the best reward for enterprises. Enterprises without product quality assurance are bound to die. The research of Zhishengtang Consulting Company shows that the product quality is directly proportional to its reputation, and the reputation will increase by 0.5% every time the quality is improved by 1%. Product reputation is closely related to brand image. For every 0.5% increase in word of mouth, the brand image will increase 1%. Brand image is directly related to sales. Every time the brand image is improved by 1%, the sales volume will increase by 0.5%. Conversely, the quality is improved by 1%, the reputation is improved by 0.5%, the brand image is improved by 1%, and the sales volume is increased by 0.5%.

According to the research of an American consulting organization, consumers' ranking of product quality in the industry is related to the return on investment of enterprises. When the product quality of an enterprise ranks above 15, its pre-tax return on investment is 32% on average; When the product quality of an enterprise ranks below 5, its pre-tax return on investment is only 14% on average.

The above research results are sufficient to illustrate the direct impact of product quality on enterprise benefits.

In customer maintenance, quality is also very important. Huo Feng hunting information consulting company's research conclusion is that there are four main factors to establish customer loyalty:

The first is "brand image"; The second is "product quality"; The third is "price maintenance"; The fourth is "service satisfaction".

Based on the environment of brand identity, "price" and "quality" are the keys to customer loyalty. For example, a field survey of Beijing Procter & Gamble shampoo found that the key reason for the product to drive away customers is: "Has the price changed?" And "Has the quality changed?"

It can be seen that quality is one of the highest concerns of customers for products.

Using "quality marketing" to attract people's highest attention conforms to the marketing principle and is more conducive to the sustainable development of enterprises. Enterprises will establish "quality marketing" as a new marketing strategy, which will be a huge market progress.