Save time and effort; Not limited by time and space, it has a wide range of sources, especially historical materials and information from other places and foreign countries, which is convenient to find; Generally speaking, it is true and reliable. Copywriting investigation can find problems and provide important reference.
According to the practical experience of investigation, copywriting investigation is often regarded as the first choice of investigation.
The shortcomings of copywriting investigation are as follows:
Not completely in line with the characteristics and needs of enterprises; The source is complex, the quantity is huge, the good and the bad are mixed, and some materials may be outdated. Therefore, it is necessary to carefully identify and check its authenticity and availability. Some materials need to be reworked.
Extended data
Compared with field investigation, copywriting investigation has the following characteristics:
First, copywriting investigation is to collect the processed copywriting, not the original data.
Second, the investigation of copywriting focuses on collecting literature information, which is embodied in collecting various literature materials. In China, the collection of printed literature is still the main task. Contemporary printed literature presents many new features, such as sharp increase in quantity, wide distribution, overlapping content and uneven quality.
Thirdly, the data collected in the copywriting investigation includes both dynamic and static aspects, with special emphasis on collecting all kinds of historical and realistic data reflecting the changes of the respondents from a dynamic perspective.
When conducting a copywriting investigation, investigators should meet the following requirements:
First, universality. Copywriting investigation must be thorough in collecting existing materials, and it is necessary to collect a large number of valuable materials through various information channels and opportunities. Generally speaking, there must be both macro data and micro data; There must be both historical data and realistic data; There should be both comprehensive data and typical data.
Two, targeted, we should pay attention to the collection of information closely related to the subject of the investigation, and be good at extracting, sorting, transmitting and selecting general information in order to obtain valuable information.
Third, timeliness, we should consider whether the time to collect information can meet the needs of investigation. With the acceleration of knowledge updating, the pace of investigation activities is getting faster and faster, and the time for applying information is getting shorter and shorter. Therefore, only the information that reflects the latest situation is the most valuable information.
Fourth, continuity, we should pay attention to whether the collected data is continuous in time. Only continuous data can be conducive to dynamic comparison and grasp the characteristics and laws of things' development and change.
References:
Baidu encyclopedia-plagiarism investigation method