In September 2000, the company fully sponsored the China Sports Delegation of the 27th Sydney Olympic Games and became the honorary sponsor of the Delegation. The product became the special product designated by the delegation, and 50,000 pieces of chocolate also competed with athletes from all over the world, thus opening the prelude of Yake sports marketing.
From June 5th, 2000 to 10, the company invited Tian Liang, the Olympic diving champion, to join us as the image ambassador of Jacques brand "Wonderful Chocolate".
June, 2000165438+1October planned and implemented the activity of "Quanzhou Ten Thousand People Signed in Support of Beijing's Olympic Bid".
In April, 20001,a large charity bazaar was organized in Xi' an, and Tian Liang participated in this activity to support sports in China.
In May, 20001year, Yake won the championship again, became the sponsor of the Chinese Olympic Committee and the product authorized by the logo of the Chinese Olympic Committee, and the product was once again designated as the exclusive product of the China Sports Delegation.
Sponsored CBA League A and League B 5438+0 in June 2006;
In April, 2002, we obtained the product authorization of "3. 15 logo" through the comparative test of China Consumers Association.
In September 2002, the company officially started technical cooperation with German D & ampf Laboratory and held a press conference, aiming at establishing the company's international R&D platform. Ivan Fabiri, an international confectionery master, also took over as the general manager of the Chen Tian Prize.
Letter of appointment, from then on began a long-term cooperation with Jacques.
At the end of 2002, the famous child star Tinker Bell was invited as the product spokesperson.
In May 2003, it was awarded the "Famous Trademark of Fujian Province".
In June 2003, it was awarded the "Famous Trademark of Fujian Province".
In May 2003, the company began to shake hands with Mr. Ye Maozhong, a famous planning expert.
In June, 2003, Zhou Xun, a famous movie star, was invited as the brand spokesperson.
In July 2003, it passed the ISO international quality system certification.
In August 2003, Yake V9, a creative leader in vitamin candy, was born in Xiamen International Convention and Exhibition Center, and Yake has since embarked on the road of top brand development.
In July 2003, it was appraised by experts, and Yake V9 was recommended by China Nutrition Society as the first "Nutrition and Health Project" product of China Nutrition Society.
In 20031October, 165438 won the title of "China Aerospace Logo Enterprise" and its products won the title of "China Aerospace Logo Product".
In July 2004, TWINS, a famous youth group, was invited as the product spokesperson.
In August 2004, Yake V9 passed the health food audit.
In September 2004, Jacques products were rated as "national inspection-free products".
In September 2004, Jacques was awarded "China Famous Trademark".
In August, 2005, Yake Yiya xylitol was successfully developed, rewriting the history that the chewing gum market was monopolized by foreign brands for a long time …
In September, 2005, Taiwan Province popular group S.H.E was invited as the product spokesperson.
On June 5438+February, 2008, the popular actress Li XiaoLu was invited to speak for Yake Youmiao toffee.