The domestic mobile phone market share is almost divided by several giants, and even Samsung has a hard time. Why did Weilai jump into the pit to build a mobile phone?
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Are people stupid and have much money? Obviously not.
I think the future car will be divided into three branches, or three development paths:
(1) A deep vertical intelligence, Tesla is probably this one, doing everything by itself and doing it to the extreme;
② As a branch of ecological interoperability, mobile phones are mobile, and home, company and car are three major scenes. Through the mobile phone link, it is not the same level as installing an app remote control to communicate with each other from the bottom of hardware and software. In this field, Huawei Xiaomi is likely to lead, and other mobile phone companies will definitely become eco-participants of car companies in another way, such as taking over the smart cockpit of traditional car companies. Of course, you have also seen Geely's acquisition of Meizu, and the idea is unwilling to be integrated and reversed. Buy a mobile phone factory; Weilai also plans to make a mobile phone, and the idea is the same-get through the ecology. Here I have some ideas, which I will say at the end;
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③ Non-intelligent and shallow-intelligent cars, which I call "electric cars", will probably become a part of BYD if it doesn't go deep into intelligent driving and intelligent cabin. This is not derogatory, but everyone chooses a different path.
Let's look at the relationship between the three:
① Must be independent, and can also get through quickly with ②. This seems a bit backward, but it actually needs the deep integration ability of the industry. Actually, the moat is the deepest. On the other hand, ask a question: Do you really need so many intelligent scenes to drive? Hundreds of thousands of cars, homes and offices may not have so many smart terminals, but simply the lives of more people.
Let's just say this. I have seen several schemes, and it is really convenient to flow seamlessly in our lives. But I think the path of this matter is from the mobile phone to the car. In other words, if the mobile phone can't be bigger and stronger, I don't think it will really empower cars and smart homes. Electronic consumers must empower cars, not the other way around, or the game will get smaller and smaller.
The reason is that mobile phones have a wider audience and richer scenes, and users can also be transformed into high-value car scenes from the perspective of low marketing costs. Let's take another popular example: developers who sell apartments can also sell villas, because there are always some people who will upgrade after accumulating wealth, but you rarely see apartments sold in villa areas, right? A truth.
Speaking of returning to this branch, what should their interoperability be like? It's a pity that I didn't see many specific displays at the conference of LECK 08 and Meizu, but I have seen several other schemes, public and undisclosed, and their ideas are basically like this:
1, cross-device circulation without account system, when you approach the car, all the information such as listening in the earphone and navigation in the mobile phone arrive in the car, and of course you don't need the car key, which is cool. ...
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2. The computing power is distributed between the mobile phone and the car, and the rapid iteration of the mobile phone chip can keep better updates, thus ensuring that the car can keep pace with the times.
3, you don't need to install so many apps in the car, such as AITO's super desktop, which can solve the rapid use of many mobile apps. Some people say that this is just a mapping, but it is not. It's much more than that. It needs to be opened at the bottom.
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It should be said that the future world will be rich and colorful, but perhaps ② this "eco-car" road will have more unlimited imagination.
This article comes from Wu Peipin, the author of Easy Car Number, and the copyright belongs to the author. Please contact the author for any form of reprint. The content only represents the author's point of view and has nothing to do with the car reform.