1. Find a topic according to the account location.
In short, account positioning is fan positioning. After the Tik Tok account is accurately positioned, Tik Tok Big Data will capture the audience that conforms to your account style and push your live broadcast to users who are interested in your account positioning.
For example, if our account positioning is related to beauty, then Tik Tok will push your live broadcast to users who are interested in beauty. At this time, if your live topic is related to beautiful women, it is easy to get the attention of fans.
2. Find topics according to real-time hotspots.
In this era of excessive information and scarce attention, people are always used to giving priority to those hot topics that attract attention.
Therefore, when doing Tik Tok broadcasting, after the anchor has performed his talents or recommended products, in order to keep the fans watching, it is necessary to find a topic to interact with fans in such a free period to prevent silence.
Here, it is suggested that the anchor try to find hot spots related to its products, services and positioning direction, because we borrow hot topics to give more users a chance to understand and remember our live broadcast room, rather than remembering hot events.
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3. Find a topic based on fan feedback
When the anchor broadcasts live, it sometimes needs to interact with fans in real time to understand their needs and adjust the topic of Tik Tok live broadcast according to their requirements.
For example, when the anchor introduces a certain clothing, fans will ask the anchor how to match it better. At this time, the anchor needs to communicate with fans along the topic of "clothing matching" and recommend other related matching products.
Therefore, when looking for the topic of live broadcast, we must make clear the content tonality according to the needs of specific users and continue to produce the content that users like, so as to make your live broadcast room more popular.
Tik Tok Live Topic Precautions
When we are looking for topics, we must pursue topics that conform to the tonality of the account. Not all topics can be discussed. We must grasp the image of IP, combine people's tags with topics perfectly, and do a good job in the live broadcast of Tik Tok.
In addition, when we are looking for the topic of Tik Tok live broadcast, we must pay attention to the content specification of Tik Tok live broadcast and not violate the rules of Tik Tok live broadcast. Otherwise, not only does the topic not stir the live room, but it is also easy to make your live room "cold".