The development of Qinghai Provincial Museum was frustrated.

Why is the door cold?

Museum is the main collection place of cultural relics and specimens, and it is an important part of building social science and culture.

However, in Xining, due to various reasons, many people prefer to go to tea gardens, shopping malls and other leisure ways rather than step into museums, so that the museum, a magnificent hall built by science, culture, art and history, is gradually blurred in our field of vision with an indescribable lost image. ...

The situation in the museum is very cold. Whose embarrassment is this? The door was deserted and the museum was at a loss.

During the National Day, Mr. Liu, who lives in Xining, took his children to visit Liuwan Painted Pottery Museum, Qinghai Provincial Museum and Qinghai Folk Museum. Mr. Liu said that his son, who just went to primary school, showed great interest during the visit. I decided to take my son to visit the museum often, and make the museum a second classroom for his children to increase their knowledge.

In addition to his joy, Mr. Liu is also worried that the function of museums in Xining and even the whole province is weakening day by day. Faced with this indisputable fact, Mr. Liu is even more puzzled: will there be any gains in the future expectation of the museum?

Coincidentally. Every holiday, Ms. Zhang always takes her children to the Qinghai Provincial Museum, but every visit makes her very helpless and even disappointed. The reason is simple: not only do you have to pay for tickets to visit the museum, but the contents of the exhibition in the museum have not changed for many years. The contents of the exhibition are outdated, the exhibits are scarce, the exhibition is rigid, illustrated and lectured ... All these common problems not only make the child feel bored, but also make her very helpless and embarrassed.

Like them, many tourists claim that they don't want to visit some museums in the province. The reason is also very simple: the museum's services, explanations, publicity and so on make tourists feel dissatisfied.

In front of some squares, streets and museums in Xining, the reporter interviewed several citizens randomly on museum-related issues. Most people affirm the educational function of museums, and think that the main purpose of visiting museums is to improve cultural literacy and increase knowledge. But the reporter also learned in the interview that many people don't know the basic situation and related knowledge of the museum, and some even told reporters that television, radio, newspapers and other media are important ways for them to understand the museum.

Chronic diseases are difficult to treat. The museum's medical treatment was fruitless.

There are four museums in Xining that are officially opened to the outside world, namely, social history, celebrities' former residences, natural science and technology, and ethnic religions. These various museums are carefully preserving precious historical relics for the inheritance of plateau civilization. In May, 20001,the new Qinghai Provincial Museum was officially opened to the public, which is also the first large-scale museum with modern functions in Qinghai. The provincial museum not only exudes a strong flavor of the times, but also forms a beautiful landscape with Xinning Square, which is the landmark building and landscape of Xining, the provincial capital. It is particularly worth mentioning that the museum has launched four special exhibitions, namely, the prehistoric civilization exhibition in Qinghai, the national cultural relics exhibition in Qinghai, the Tibetan Buddhism art exhibition in Qinghai and the lovely Qinghai, which are basically arranged in chronological order and reflect the general development of Qinghai in different historical periods in the form of physical objects, each with its own system and characteristics. Most of its collections condensed the treasures of the development level of human wisdom and productivity at that time.

The opening of Qinghai Folk Museum, based on the renovation of the new private residential road of Northwest warlord Ma Bufang, marks a new perspective of Qinghai regional culture! Xinlu Road, built in the 1940s, is a well-preserved ancient architectural complex with typical regional characteristics in Qinghai Province, with exquisite courtyard design and simple and elegant architecture. Because it uses a lot of jade as its building materials, it is also called "Jade House" by the people, which has high historical and cultural value.

However, because every ticket is for 30 yuan, not only many teenagers sigh in the museum, but also many citizens have to flinch! Obviously, tickets have become a "threshold" for visiting museums.

There are also the first private museum in Qinghai Province-Qinghai Snow Folk Museum, the largest painted pottery museum in China-Qinghai 60,000 painted pottery museum, and the world's first Tibetan medicine culture museum invested by Qinghai Jinhe Tibetan medicine ... Although they have made great efforts for their respective development and operation, they have all suffered from the embarrassing situation of being left out in the cold! The lack of cultural status has caused these museums a lot of unspeakable pain!

A drop in the ocean museum is struggling.

As we all know, museums are of great significance to improve the scientific and cultural level of the whole nation by collecting and collecting cultural relics and specimens, conducting scientific research, holding exhibitions, disseminating historical and scientific and cultural knowledge, and educating the people in patriotism. Museums should be permanent institutions that are not for profit, serve the society and social development, and open to the public. Collection, preservation, research, education and appreciation are the ultimate goals of the museum. The new museum is a multi-functional social institution with four functions of collection, research, exhibition and education. People also regard the social value of modern museums as "education". By collecting physical materials, they become the center of information and cultural exchange, shoulder the heavy responsibility of guiding, educating and shaping people, and let more information and knowledge be accepted and enjoyed by more people. As the carrier of cultural communication, various types of museum exhibitions enrich people's cultural life and broaden the channels of knowledge dissemination. Although the present situation of museums in our province is worrying, the masses generally believe that museums have become their second classroom. While questioning, they still have high hopes for the museum: using high-tech means to help explain, creating an elegant environment, improving service quality, and exempting tickets.

It is reported that due to the limited state financial allocation, tickets are still the main source of museum income. As far as several museums in our province are concerned, in order to survive and develop, the meager income such as government grants has become a thin source of funds for museums. However, this channel is difficult to meet the needs of the museum's sustainable development and even survival. Therefore, it has become a last resort strategy for the museum to raise the ticket price and find a high-yield economic source. The current situation of the dilution of public welfare, the formalization of social benefits and the over-commercialization of service content has led to people's dissatisfaction and the abnormal development of museums. At the same time, like the whole country, with the prosperity and progress of various social undertakings, many problems in the development of museums in our province have gradually emerged: insufficient museum collections; Business personnel do not have a deep understanding of the history of the collection and the history of the area where they are located; It is difficult to fully explore the historical value of the collection in display design, publicity and education; The level of identification, restoration and protection of cultural relics also needs to be improved, especially the development and construction of sites, art and science museums need to be accelerated ... It is really a long way to go.

Behind the worry is the museum's expectation for revitalization.

In view of this situation, some experts pointed out that innovative ideas are the basis for the future development of museums. At the same time, it is urgent to improve the professional level of museum staff and better carry out cultural relics collection and preservation, exhibition and education. In Qinghai, where economic and social development is relatively backward, the development of museums should fully tap the cultural and regional advantages of collections; By constantly enriching and deepening people's knowledge and understanding of history and culture, we will promote the development of the museum cause. At the same time, how to organically combine the development of museums with the protection of cultural heritage and the construction of spiritual civilization to form a complete development goal, so as to better realize the functions of museums in protecting cultural relics, disseminating knowledge, educating the public and serving the society is also a question worthy of consideration in the future development of Qinghai museum industry. There is an urgent need for depressed museums to become an important place for the public to enjoy high-grade culture as soon as possible, and to make museums the most convenient cultural service institutions for plateau people!