Zhucheng Fiona Fang Brand Image Design Co., Ltd. is located at Wu Dong Street 137, Zhucheng, with a superior geographical position. The company was founded in 2007. Fiona Fang Brand is a professional consulting and design service company focusing on brand creation, brand redesign and brand promotion, including corporate image, brand image, product packaging, space guide and album design services. Specializing in machinery, food, clothing, technology, real estate, cultural media and other industries.
Chinese name: Jiang Wen.
Bob.
Alias: _ Cliff at your urging.
Nationality: China.
Ethnic group: Han nationality
Place of birth: Zhucheng
Date of birth: 1990092 1
Occupation: office
School of graduation: No.2 Middle School
Faith: TVXQ!!
Representative works: balloons, mantras, etc.
company profile
Zhucheng Fiona Fang Brand Image Design Co., Ltd. is located at No.37, Wu Dong Street, Zhucheng City.
Fiona Fang Brand is a professional consulting and design service company focusing on brand creation, brand redesign and brand promotion, including corporate image, brand image, product packaging, space guide and album design services. Specializing in machinery, food, clothing, technology, real estate, cultural media and other industries.
Physical geographical location
Zhucheng is located in the Weihe Plain in the south of Jiaolai Plain, with high terrain in the south and low terrain in the north. The southeast of Zhucheng is a hilly ridge with great ups and downs, and there are some dry valley basins, which can be used for farming. Among them, Zhucheng resident is basin topography, which becomes Zhucheng basin. The south is high and the north is low, and there is a gap in the north. Weihe River flows from south to north. Because it is suitable for farming, agriculture is relatively developed. Because of the low terrain, the water system is mostly concentrated in the north of the city, so Zhucheng has fertile land and provides the hinterland for the city, so Zhucheng has become a land of enriching the people. It can be said that Zhucheng is a gift from heaven. Zhucheng has a good bend in water, which stems from the natural geographical location of Zhucheng. The biggest river is the Weihe River, which provides irrigation efficiency for Zhucheng. There are jiayue River, Shanggou River, Hejuan River and Bai Chi River. There are more than 60 peaks with an altitude of 100 meters in the territory, most of which are concentrated in the southeast of the county, and most of them are east-west and belong to the Maer Mountain of Taiyi Mountain. Ma 'er Mountain is 706 meters above sea level, with steep mountains and deep caves. Located at the junction of Wulian and Zhucheng counties, it winds into the sea from west to east, becoming the watershed of the Bohai Sea and the Yellow Sea. These mountains provide favorable conditions for Zhucheng's tourism. The soil belongs to brown soil, which is fertile and suitable for planting wheat, corn and yellow tobacco. The climate belongs to warm temperate monsoon climate.
Human geographical location
Zhucheng is an important transportation hub of Shandong Peninsula, with Weifang, the world kite capital, in the north, Qingdao, a famous seaside city, in the east and Rizhao, a new port city in the south. Jiaozhou-xinyi railway-Qing Ji expressway South Line runs through Zhucheng, and six trunk highways extend in all directions. It takes 1 hour to reach Qingdao and Rizhao ports and Qingdao and Weifang airports. This is an economic geographical location, so the expression of geographical location pays more attention to economy, especially traffic location. In fact, in economic geography, it can also be expressed as Shandong Peninsula urban belt, which is strongly influenced by Qingdao metropolitan belt. Besides, the strategic location, the ancient cities belonged to Qilu border area, first to Shandong, then to Qi. From the perspective of cultural character, Lu attaches importance to ceremony, advocates Confucianism, is simple in folk customs, and is reserved. Qi attaches importance to business, is open and inclusive, and is one of the seven heroes, full of enterprise. Therefore, Zhucheng's cultural character is open and enterprising without losing its simplicity and kindness. Culturally, 100,000 families in Zhucheng study hard, and celebrities come forth in large numbers, which can be called outstanding people.
brand image design
Brand image design refers to the symbol communication based on the correct brand definition, including four processes: brand interpretation and definition, brand symbolization, brand symbol introduction and management, and brand symbol communication system adaptation. Its task is to help the audience to store and extract brand marks through the symbolic spread of goodness. The principle of brand image design is based on consumers' feelings and enterprises' own aesthetic pursuit.
Design significance
Generally speaking, consumers' psychological activities of buying goods always begin with the process of understanding the goods. In the fierce competition market, brands become an important basis for people to choose goods, and brands are also symbols of people's status and strength. Brand image design mainly includes the design of brand name, logo and logo language, which is an important symbol that distinguishes this brand from other brands. Brand names are usually composed of three elements: words, symbols and patterns, which cover all the characteristics of the brand and have good publicity, communication and communication functions.
In order to make consumers choose their own products among many commodities, enterprises should use the visual phenomenon of brand name and brand design to attract consumers' attention and interest. In this way, the true meaning of the brand will be revealed and will gradually enter the hearts of consumers.
Because people's preference for brands is mostly obtained visually, it is very necessary to establish a good brand visual image, which is also an effective way to determine the brand's popularity in the eyes of consumers.
development trends
First of all, from the formalism stage of beautiful graphics to the stage of embodying brand culture connotation. From the initial absolute belief in brand visual image formalism to the proliferation of brand visual image graphic symbols, its design is seriously divorced from the characteristics of brand products. A large number of similar graphic symbols fill consumers' eyes, and the application of brand visual image design technology is becoming more and more complicated and expensive, which makes the price of brand products rise seriously and increases the cost of enterprises.
Secondly, from the role of selling brand products to strengthen the image to the stage of promoting brand concept. Brand logo design is no longer the function of simply distinguishing brand products at first, but gradually rises from passive position to active position. It sells people the ideas and concepts of the brand it represents, and reaches emotional demands with consumers.
From brand logo design to VI design to terminal image design, every step of promotion directly drives the promotion of brand value. Design institutions and corporate brands are gradually combining products with corporate culture. Integrating culture into brand image design.