Trademarks, brands and Logo need to be distinguished according to different emphases.
A trademark is a symbol used by a commercial entity on the goods or services it provides, which can distinguish its goods or services from those provided by other market entities. Trademarks approved for registration by the Trademark Office are registered trademarks, including commodity trademarks, service trademarks, collective trademarks and certification trademarks; Trademark registrants enjoy the exclusive right to use trademarks and are protected by law.
Brand refers to consumers' cognition of products and product series. Including the evaluation and cognition of the enterprise and its products, after-sales service and cultural value, which represents the overall trust of consumers in the enterprise. Brand is a commodity logo that can trigger the psychological activities of the audience. In other words, a brand is a logo, but not all logos are brands. Logo is just a carrier, and the value of the brand is given to consumers.
Logo is the English expression of a sign or trademark, and it is the expression of visual information formed in people's long-term life and practice. It has a certain meaning and can be understood by people, and has a concise, clear and clear visual transmission effect. Through image identification, consumers can remember the company's main body and brand culture, and play a role in identifying and promoting their own companies.
Simply put, there is an intersection among trademarks, brands and Logo, but the focus of the three is different. Trademarks, like brands, are signs that help consumers distinguish different products. The difference between the two is that a trademark is a sign approved by the Trademark Office, while a brand is a sign that has an important influence in the minds of consumers. Logo is a way of visual communication, which plays a role in identifying and promoting the company and its products. After an ordinary trademark is approved and registered by the Trademark Office, its registrant has the trademark right; After being generally recognized by consumers in the market, it can also be operated as a brand.
The difference between a trademark and a logo. Don't take the trademark improperly.
As mentioned above, the connection between the two, logo also means Logo, but not all LOGOs are trademarks. The difference lies in whether it has passed the examination of the Trademark Office. When it comes to the difference between the two, the most important points are as follows:
(1) different rights. Logo, as a work of art, embodies the wisdom of the creator, and automatically obtains copyright without registration after creation; A trademark must be examined by the Trademark Office before it can have the trademark right.
(2) The ownership of rights is different. Logo copyright belongs to all designers. If the company entrusts a designer to design the Logo and agrees that its copyright belongs to the company, then according to the agreement, the copyright of the Logo belongs to the entrusting company. The ownership of a trademark belongs to the trademark owner, and no unit or individual may infringe upon it.
(3) The protected laws are different. Logo is protected by copyright law and trademark is protected by trademark law. If the LOGO has applied for a registered trademark and passed the examination of the Trademark Office, then the Logo is both a trademark and a Logo, and is also protected by the copyright law and trademark law.
(4) The protection period is different. Logo is generally protected as a work of art for 50 years; A trademark can have the trademark right indefinitely through renewal.
The difference between a trademark and a brand should be that it is protected by law and well-known.
The definition of trademark and brand has its own emphasis. Not all trademarks have brand reputation, and not all brands have done trademark protection in advance. Speaking of the difference between the two, that's it.
(1) A trademark is a part of a brand. Trademark is the symbol and name part of brand, but brand is not only a symbol to distinguish products, but also a comprehensive symbol. After the establishment of brand logo, it is necessary to do a good job in brand personality, brand identification, brand positioning, brand communication and brand management, so as to cultivate consumers' awareness of brand value and form market purchasing power.
(2) Trademarks belong to the legal category, and brands are market concepts. Trademark emphasizes protecting the legitimate rights and interests of producers and operators, while brand emphasizes establishing and maintaining the relationship between enterprises and customers. Enterprises want to maintain brand value, but also need to do a good job of trademark protection in advance, so as to safeguard their own rights and interests through legal means when related interests are infringed.
(3) Trademarks are in the hands of enterprise audiences, while brands are beneficial to consumers. The ownership of the trademark belongs to the trademark registrant to safeguard the interests of the enterprise; Brand is consumers' cognition of products, and the value of brand is determined by consumers. When consumers no longer trust brands and form purchasing power, brands have no value.
From the above explanations of trademarks, brands and Logo, it can be seen that although there are many similarities between them, there is no doubt that trademarks are protected by law in a wider scope and with greater intensity. If you want to protect the enterprise Logo and brand value from infringement, you must do a good job of trademark protection in advance. If you want to apply for a registered trademark, or encounter any difficulties in the process of applying for a registered trademark, please contact Shengluda Intellectual Property Company, which is committed to solving various problems for users.