Pentium electric appliance has been adhering to the strategic thought of high investment, high quality and high standard since it set foot in the personal care electrical appliance industry. The company's top management put forward the corporate slogan of "Let technology know you better" to make product technology closer to consumers, better serve consumers and better understand their needs.
Up to now, the company has attracted great attention in both products and market performance, and has become the fastest-growing brand in the industry. In 2009, Pentium Electrician obtained the qualification of "Shanghai High-tech Enterprise" and won the honor of "the fourth place in the sales volume of similar goods in the national market" in 20 1 12, 20 13 and 20 14. Reciprocating razors, rotary razors, hair dryers, hair clipper and other products rank among the top three in the whole industry for three consecutive years, which shows that Pentium Electric has the ability to compete with international brands on the same stage.
Pentium electrician has five production bases in Shanghai, Zhejiang and Wuhu, covering an area of 325,000 square meters. Only Shanghai Songjiang Industrial Park covers an area of 100 mu, with a building area of109,000 square meters. Pentium Electrician not only has complete self-produced supporting capacity, but also introduced fully automatic production equipment with world-leading technology, and built the most advanced nursing electrical appliance production base in China. With the rapid development of the company, Pentium electrician will build.
Pentium electrician not only has the most advanced production base, but also has established three leading R&D centers for nursing electrical products in China, and has carefully trained a large number of the most professional R&D teams in the industry. In 20 12, Pentium electrician not only broke through the technical barriers of international brands in the razor industry, but also owned more than 80 patents on independent intellectual property rights, utility models and appearance, as well as the core technology of sharp-angle cutter head independently developed from materials, processes and equipment. 20 13 Pentium realized the 3D floating structure of shaver, which filled the technical gap of domestic industry and was at the international leading level. In 20 14, Pentium electrician successively obtained five invention patents, such as rotary electric shaver head, nozzle structure of ironing machine, humidifier with shutdown protection, hair clipper with polishing head function and improved structure of hair straightener, making the number of invention patents of Pentium electrician reach 3 1, plus 126 utility model patents and 124.
Foot bath products 20 13 went on the market, and purifiers 20 14 entered the environmental electrical appliance industry. Pentium Electric has re-divided various industries, separating the family health and purifier industry into the family health division and the purification division, focusing on supporting and cultivating emerging industries.
Pentium Electrician adheres to the market development strategy of "terminal channels are brands, circulation channels are sales, and emerging channels grab the market". At home, the product market has covered nearly 30 provinces, autonomous regions and municipalities directly under the central government, and has reached strategic alliance and cooperation with well-known household appliance chain enterprises and commercial supermarket systems. There are more than 300 domestic marketers, covering traditional channels, e-commerce channels and TV shopping platforms. At present, the traditional channels are divided into 6 regions, 33 commercial offices, more than 200 first-class agents, more than 5,500 retail terminals and more than 10000 marketing outlets. E-commerce has deep cooperation with B2C and O2O e-commerce platforms such as Taobao, JD.COM, Jumeiyoupin, Suning.cn, Vipshop, 1 Store, Amazon and EBAY, with marketing accounting for one third; The TV shopping business system has been extended to more than 40 TV shopping platforms and 2 1 provincial and municipal TV stations, and Pentium products are displayed on the screen all day. The overseas market is also growing gradually, and it has successively won the title of AAA-level export enterprise, with customers covering more than 40 countries and regions around the world. The world-renowned home appliance retail giant has become an important customer of Pentium Electric.
Since 20 1 1, the company's output value has shown extraordinary growth, with 20 1 1 increasing by 95%, 20 12 increasing by 100%, 20 13 and 20/3.
Over the past few years, Pentium Electrician has always adhered to the improvement and innovation of service quality, focused development of brand value and professional expansion, which has been unanimously recognized by government departments, industry organizations and customers, and its brand awareness, reputation and influence have been steadily improved. Pentium razors, ironing machines, hair dryers and other products rank among the top three in the industry, and the brand attention of humidifier products ranks among the top eight in the industry.
The company uses various modern management systems and means, and introduces comprehensive electronic information platforms such as ERP, SCM, CRM, PDM and HR to improve the efficiency and standardization of enterprise management. Inheriting traditional genes, integrating internet thinking, adopting internationalization strategy, building a smart home appliance product group, IT operation and humanized management have gradually become a new star in the home appliance industry.