How to design a product brochure?

For some novices, they may feel that compared with poster design, LOGO design, font design and layout design, it is very simple, just a bunch of pictures and words. In fact, the difficulty of typesetting is that we don't fill in the content according to the designed layout, but typesetting according to the specific content. Sometimes one or two pages, sometimes ten or eight pages. Because of the different elements, it is often not feasible to adopt the same composition, layout and form. Typesetting design plays a leading role in graphic design. It can be said that all the designs you make are ultimately for typesetting. Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.) album design method;

Single typesetting and tiled layout

That is, pictures are all over the page. This processing method is mostly used in cover design. The tiled picture needs more tension, and the picture with visual center of gravity is suitable for this kind of treatment. Another situation is to use pictures as the background, or tile.

Zhonghui Design Original Album Design

Step 2 leave this page blank

That is, the picture should be smaller than the layout, with white space around it. There are also two situations here. First, the picture is located in the center of the layout, and the white space around the picture is symmetrical. This effect is similar to a photo frame and is often used in cover design. Another situation is that the blank around the picture is asymmetric. As shown below, the areas with more white space will be used for typesetting, which is often used for poster design and album page design.

3. Picture and color block typesetting

Sometimes when designing, pictures and color blocks will be combined for typesetting, which will not be as monotonous as only pictures, and text can also be typeset with color blocks. It can also play the role of focusing. However, in this layout, we should pay attention to the fact that there are not too many colors in the color blocks, and the colors should preferably come from pictures or adopt colors similar to pictures to achieve mutual integration of the layout.

4. Cross-edition

That is, in album design, let the pictures occupy two pages at the same time. When there is only one picture in the cross layout, if the picture is only arranged in half layout, the other half layout is easy to be monotonous, so in this case, the cross layout design is usually adopted, and the enlarged picture will be more tense, and the left and right layouts can be related.

5. Double-screen typesetting

In the design of photo album, sometimes we have to treat a page as a layout, and sometimes we need to treat a spread as a layout, which depends on the specific content and typesetting form, so we should consider the typesetting of pictures in both cases.