1. Before choosing the location of a clothing store, you should investigate the surrounding environment:
Surrounding economic environment
Economic environment is an important factor that restricts the survival and development of enterprises. It can well predict the future development trend and market changes of the environment (in a short time) and pave the way for future stores.
Market cultural environment
Cultural environment is a complex environment, which includes values, beliefs, interests and behaviors. Only by accurately grasping the surrounding cultural environment can we accurately determine a brand that suits us.
Market competitive environment
For brand dealers, first of all, you should know whether the surrounding market is saturated and whether there is room for development. At the same time, don't choose to open a shop in a dead corner or a place without any competitors. This is also a drawback. Where there is no competition, it is not conducive to future development. The above three points are the most basic points in environmental investigation. It is a problem that must be considered before site selection.
2. In site selection, we also need to pay attention to:
Leave no one at both ends
We can understand it this way: at both ends of a street, it is difficult to retain consumers. Many dealers will go into this misunderstanding when they first choose the site. The flow of people at both ends is relatively large, the rate of entering the store will be relatively high, and the passenger flow will be relatively large, thinking that the transaction volume will be correspondingly high. However, the occupancy rate of such stores is high, but the transaction rate will be very low. Because, China people will "shop around" and spend little money to buy the best goods. They are willing to spend more time comparing. Therefore, it is generally not decided to buy in the first store. Even if you take a fancy to something you like, you should compare it with other stores. If it is cheap, I will buy it naturally.
You should be able to see the billboard within 50 meters.
Shops at both ends of the street are not easy to choose, so when the shop is in the middle of the street, you should pay attention to your own shop advertising signs. Shop signs are a way to promote shops. If they are covered by some trees and flowers in front of the store and lose some publicity, the situation in this store will be even worse.
Pay attention to the negative and positive aspects of the store.
What is negative or positive? The shady side is the shady place, and the sunny side is the opposite. Friends who like shopping should know that 10- 12 has more passengers in the morning and at 4-8 pm. Some well-known brand stores in the south basically open their stores in shady places. Because the time in the morning is 10- 12, the weather is the hottest, and no one likes to be exposed to the sun. If you are in the north, try to choose the sunny side of the store. Because in Beijing, Harbin, Zhengzhou, Xi 'an and other cities, the shops on the sunny side are better than those on the shady side, because the enterprises in the north mainly do business in autumn and winter, and the spring and summer are relatively poor. In autumn and winter, when the weather is cold, guests prefer the sunny side to the shady side. Therefore, when opening a shop in a different place, the choice of the negative side and the positive side is different, which will seriously affect the passenger flow.
Shop gathering place
When opening a shop, you must pay attention to the surrounding market. Only by getting together with peers can business be better. For example, they all sell sportswear. You are wearing a fashionable dress. I'm afraid business is not very good. If a street sells fashionable women's clothes and you also sell fashionable women's clothes, business will be much better than the former.
In fact, shop location is very troublesome, and there are many problems that need attention. But if we can understand the basics thoroughly, we may be able to avoid some circles in site selection and some "low-level mistakes" that are easy to make in site selection.