Clothing quality summary report 1
2020 has passed and a new year is unfolding. As a clothing store clerk, I will summarize my work and experience as follows, and hope you can give me guidance and suggestions.
In the process of clothing sales, salespeople play an incomparable role. It is very important for salespeople to master clothing sales skills. First of all, pay attention to the skills of recommending purchases.
In addition to showing and explaining clothes to customers, shop assistants should also recommend clothes to customers to arouse their interest in buying. The following methods can be used to recommend clothes:
1. Be confident when recommending clothes to customers. When recommending clothes to customers, salespeople must have confidence in themselves, so that customers will have trust in clothes.
2, suitable for customer recommendation. When presenting goods and explaining them to customers, we should recommend suitable clothes according to the actual objective conditions of customers.
3. Use gestures to recommend to customers.
4, with the characteristics of goods. Every kind of clothing has different characteristics, such as function, design, quality and so on. When recommending clothes to customers, we should emphasize the different characteristics of clothes.
5. Focus the topic on commodities. When recommending clothes to customers, we should try our best to lead the topic to clothes, and pay attention to customers' reaction to clothes, so as to promote sales in time.
6, accurately say the advantages of all kinds of clothing. When explaining and recommending clothes to customers, we should compare the differences of various clothes and accurately tell the advantages of various clothes.
Secondly, we should pay attention to the skills of key sales. Focusing on sales means being targeted. The design, function, quality, price and other factors of clothing should be suitable for people, so as to truly make the customer's psychology transition from "comparison" to "belief" and finally sell successfully. It is a very important link in sales to make customers have the belief of buying in a very short time. Key sales have the following principles:
1, starting from 4W. Making suggestions on when to wear, where to wear, who to wear, why to wear, etc., is conducive to sales success.
2. The main points should be brief. When explaining the characteristics of clothing to customers, the language should be concise and clear, and the content should be easy to understand. The most important characteristics of clothing products should be stated first, and then spread out layer by layer if you have time.
3. Specific performance. According to the customer's situation, improvise, don't be stereotyped, just say "this dress is good" and "this dress suits you best" and other simplified and generalized marketing languages. Change the way of speaking according to the sales target. Introduce different content to different customers to suit everyone.
4. Sales staff should know the fashion trend, understand the pioneers of fashion, and explain to customers that clothing conforms to the fashion trend.
The above is my experience in my work. In the future, I will make a good work plan, sum up the shortcomings in my work in time, and strive to do my best in the clothing industry.
Summary report on clothing quality II
Recently, the performance has dropped significantly. Although it is the off-season, the price of peers still depends on their own popularity and has a competitive advantage. Choosing the right store location in the business circle is very important for the profitability of the store. Monopoly brand stores have the most affinity among many clothing brands, and have won the recognition of modern people for their novel styles, unified portal design and pleasing shopping environment. Through this mode of operation, it not only expands the influence of the brand but also increases the sales volume. But at present, the existence of various business models has advantages in price, and some of them are sold at slightly higher wholesale prices. The situation in this area can be summarized as follows:
Basic information of Jinfeng: the area under its jurisdiction is 29.88 square kilometers, with a permanent population of 72,000. In _ _ _ _, it was promoted to be a super-class economic town in Fuzhou, with a total industrial output value of nearly 5.9 billion yuan and paid taxes of nearly 90 million yuan. The birthplace of grassroots industry, Fuzhou is a super-class economic town. In, the total industrial output value was 5.586 billion yuan; The total agricultural output value is 6.5438+0.3265 million yuan, and the fiscal revenue is 75.23 million yuan; The per capita net income of farmers is 7500 yuan. The commerce and trade industry is developed, with more than 3,500 commercial outlets, nearly 300,000 consumers, 50,000 tourists a day and the daily sales of social consumer goods reaching 7 million yuan. There are six major items: chemical fiber, cotton spinning, weft knitting, warp knitting, weaving, dyeing and finishing. At present, the Jin Feng Park in the Airport Industrial Zone is under full construction, and the transformation of the old city and the construction of the new municipal district are being vigorously carried out. The total planned area of the old city reconstruction is 700 mu, and the first phase of 42 mu has entered the construction stage.
Business circle analysis: the distribution of men's wear sales in the same industry is concentrated, limited by old concepts and income levels, and local consumption habits tend to be frugal; Living in the outer edge of the business circle, the existing groups are mainly women, suitable for all ages, and the consumer demand tends to be sluggish. The same clothing or other products would rather pay a lower price and get the same effect. Of course, young consumers tend to be fresh and ingenious, and our store tends to be marginal; Absorb some idle or brand-dependent customers.
Analysis of consumption characteristics and market demand: people aged 0- 19 and over 50 are defined as savers, and people aged 20-50 are defined as consumers. Judging from the data of population age structure and clothing consumption of urban and rural residents published by the Bureau of Statistics, the clothing consumption demand of people aged 25-29 and 35-45 is the strongest, because there are great differences between rural and urban areas in living environment, social security system and consumption environment. Even the high-income people in rural areas have the same absolute income as the middle-income people in cities and towns, but the expenditure on clothing is obviously less than that of the middle-income people in cities and towns; The idea that "richer people will spend more money on clothes" is not in line with the actual situation. On the contrary, the clothing expenditure of low-income residents accounts for a relatively high proportion of their income, while the clothing expenditure of high-income residents accounts for a relatively low proportion of their income, and this proportion will not decrease or expand indefinitely, which proves the general consumption attribute of clothing. For people with low income level, clothing is closer to non-necessities; For people with higher income levels, clothing is closer to necessities. The development process of textile and garment industry will generally go through the process of large-scale production of manufacturing enterprises → production moving out, manufacturing shrinking, retailers leading → retailers participating in market competition with service and quick response. Now is the second stage, and the clothing industry is about to enter the next golden decade. Then, the consumption characteristics of filial piety residents in the clothing market demand also have certain reference value for establishing competitive advantage. Although the clothing market has great potential and there is still room for growth, at present, summer clothes are gradually saturated, and many businesses have adopted common price promotion activities; Cause a certain degree of influence.
Clothing quality summary report 3
Time flies, _ _ _ years have gradually left us. In the past year, my counter has experienced an extraordinary year, such as personnel changes at the beginning of the year, large-scale sale activities, my "Disciple Rules" speech and so on. Along the way, there was bitterness, sweat and tears, but more joy.
_ _ _ _ _ _ is also a bumper year. The big sale in August was a complete success, and our team strength was fully exerted in the record of performance breakthroughs again and again. We are proud and honored to have such a team.
Over the past year, customer complaints have also occurred from time to time, such as the "down jacket" customer complaint incident that occurred a few days ago. Although things have been solved satisfactorily, as shopping guides, we have to think deeply about whether our work is insufficient. We will be more careful, remind customers to inspect the goods carefully in the future work, try to avoid similar customer complaints, and be more calm in dealing with customer complaints in the future. Understanding and solving things in the bud is what we need to improve.
I am honored to represent our second operation department to participate in the speech contest of Disciples Rules held by our company. In this activity, I learned a lot and found that people's potential is infinite. As long as you are willing to work hard, you will be rewarded if you are willing to pay. I have been able to break through myself and beat myself in speeches on stage again and again, which is also my greatest achievement in the past year.
What is more gratifying is that my counter was rated as the store with the highest annual performance growth rate in Hangzhou, which is an honor and an affirmation of our work. Besides happiness and excitement, I feel the deepest pressure. How will we achieve better results in _ _ _? In the future, our countermeasures will focus on the following aspects:
A: Actively cooperate with the promotion activities of shopping malls to improve sales performance.
B: Sufficient supply, strive for sufficient supply to meet customer demand.
C: Improve service quality, serve attentively, minimize the occurrence of customer complaints and maintain brand image.
D: Improve customer data, focus on cultivating new customer groups, improve customer data, and turn new customers into loyal customers; Pay more patience and care to old customers and let them bring new customers to spend.
F: Improve sales skills, and regularly let the company conduct professional knowledge training for shopping guides, strengthen their own quality and improve personal sales performance.
I believe that I will continue to work hard in my future work, although I sometimes make some minor mistakes in discipline. Because no one is perfect and mistakes are inevitable, I won't be too hard on myself. But I believe that as long as I stay in my post for one day, I will go all out, put all my energy and ability into my work, make persistent efforts and achieve better results in _ _ _. I believe I can do it well! ! !
Clothing quality summary report 4
With the deepening of my work, I have come into contact with many new things and encountered many new problems, and these new experiences are all a new tempering process for me. Looking back on the past six months, I learned a lot: I learned to face difficulties calmly; In the face of setbacks, I learned to look up strongly; Behind the repetitive monotonous work, I learned to think and summarize; When the company's image was damaged, I learned how to maintain it; When misunderstood by customers, I learned how to communicate. The above is the place where I made a slight breakthrough in my work, but this breakthrough does not mean that I can do it well. In the following work, I will constantly improve myself, constantly sum up experience and learn from my failures. Learn their advanced working methods and ideas in the process of working with colleagues; Learn to understand others in the process of communication.
The work in the first half of this year is summarized as follows:
I. Work aspects
1, do a good job of sorting out the basic information and reflect the customer's situation and information to the factory in time;
2. Do a good job in order tracking: after placing an order, confirm whether the factory arranges the order, understand the production process of the ordered products, determine whether the products can be delivered on time, and finally determine whether the customers receive our products on time;
3. Is the collection of payment, confirm the reconciliation list with the customer and confirm the return, send the billing information to the finance department in time, make the billing, and finally confirm that the customer's finance has received the tax bill, requiring timely arrangement;
4. Maintain old customers, keep in constant contact with them, and know the latest trends of customers' demand for products. In addition, we should introduce the latest products of the company to our customers to determine whether they need them.
Second, the problems existing in the work
1, the coordination ability of delivery time is not strong enough. Some goods with urgent delivery time often cannot meet the needs of customers well, and some goods will take more than 20 days to complete once the delivery time is delayed. This situation has caused some customers to complain. The work organization is not enough, and some mistakes often appear in the work; The allocation and utilization of time is not reasonable enough, which greatly reduces the work efficiency; Can not distinguish the priorities of the work well, affecting the overall process of the work.
2. Due to the lack of product knowledge and the limitation of business level, it is impossible to convince customers well in the process of communicating with customers. In this respect, I need to continue to learn to improve my product knowledge and improve my business level.
3. Product quality problems are hard to avoid in mass production, but everyone wants to reduce the incidence of product quality problems. According to statistics, more than a dozen customers complained about the quality of our products last month. This makes our communication with customers an unprecedented embarrassing scene. Customers are skeptical about the quality of our products and our attitude. They think we are insincere. Later, our factory took corresponding measures to solve this quality problem. However, the previous problem of poor quality brought a very bad image to customers, which greatly reduced our trust and satisfaction.
I think the problem of product quality exists objectively. It is unrealistic and naive to ask the factory to produce large goods without quality problems. It is necessary for every salesperson to tolerate a certain amount of quality problems. If you blame the factory blindly, it will only make things worse. If there is anything that can make up for the quality problem, it is our attitude. Once there is a quality problem, we should promptly and effectively recover the loss and the trust of customers, and show sincerity to find and admit mistakes. This is the first thing to do.
Third, self-analysis
Mentality, I have two problems: first, impatience, and second, scattered responsibilities. I need to make further adjustments and changes.
In the intense work, I often have an impatient psychological state. I tried to alleviate this situation, but the effect was not good. Psychology explains that there are many factors that lead to impatience: working environment, self-quality, living habits and working methods. Besides, I think we should start with our living habits and working methods to adjust our impatient psychological state, because the working environment exists objectively, and it is not a one-off event to improve our quality, especially our psychological quality. What I can grasp now is to adjust my working style and living habits.
Decentralization of responsibilities is an important means to improve work efficiency, but it also has its negative side. When the responsibility of a thing is shared by many people, no one thinks it is their own business. Over time, no one will pay attention to it deliberately, and I can feel it around me. I think the best way to overcome this kind of psychology is to cultivate and strengthen our team spirit. Always put yourself in a group position, because there is no me here, only us.
Fourth, the planning for next month.
1, old customer maintenance: mainly order tracking, to ensure that large goods can leave the factory on time and do a good job in autumn proofing.
2. Do a good job of payment collection. I didn't do well in this respect last month, and the feeling of perfunctory is really unbearable. From now on, I need to be more careful. As the saying goes, everything I say is groundless, and everything must be confirmed.
For new customers, we must act in full accordance with the specifications in the contract. Get the trust and support of new customers as soon as possible.
4. Insist on learning product knowledge and improve your business level. Things change all the time, and I need to constantly add new knowledge to enrich myself. Insist on going out for a walk, keep frequent and effective communication with customers, and truly understand what products customers need.
The above is a summary of my work in the first half of the year. Please advise and criticize the shortcomings.
Clothing quality summary report 5
20 18 has ended and the new year's work has begun. As a clothing shopping guide, I will sum up my work experience in the past year in order to better face the new year's work.
Generally speaking, clothing shopping guide plays an irreplaceable role in the whole clothing sales process. Shopping guide not only represents the external image of the enterprise, but also plays a role in accelerating sales. A good-quality clothing shopping guide should not only be familiar with the goods, but also have enough patience and master some good clothing sales skills.
First, attract customers' interest.
In addition to presenting clothes to customers well, clothing guides will also recommend other clothes to customers appropriately to attract customers to buy more clothes they are interested in. In view of this work, I summarize as follows:
1, be confident when recommending clothes, and recommend clothes to customers generously and honestly. Shopping guides should be patient and careful, so that customers can have trust in themselves.
2. Recommend clothes suitable for customers' body shape and taste, make suggestions for customers when choosing clothes, and prompt relevant details to help customers choose.
3, combined with different styles of clothing, explain to customers that each clothing is suitable for wearing occasions.
4. Recommend clothes according to their characteristics. Each kind of clothing has different characteristics, such as function, design, quality, etc., and customers should be informed appropriately.
5. Pay attention to skills in conversation. When recommending clothes to customers, the tone should be polite, and then recommend them to customers on the basis of fully listening to their opinions.
6. Observe and analyze the pursuit of different customers' preferences, and recommend clothes to customers according to the actual situation.
Second, we must pay attention to sales skills.
Sales is targeted marketing, and the key lies in mastering sales skills. Clothing sales involve all aspects of knowledge. We should fully understand the function, quality, price, season, fabric and other factors of clothing, and use sales skills to complete sales. Mainly focus on the following links:
1, pay attention to thinking. Understand the occasion of customers buying clothes, the purpose and idea of buying clothes, help customers choose the corresponding clothes and promote sales success.
2. Concise words and vivid words. When communicating with customers, the words should be simple and easy to understand. Don't say too professional jargon, try to explain it to customers in common language.
3. Specific performance. We should recommend clothes according to the actual situation, don't disturb customers when necessary, let customers choose by themselves, and listen patiently and explain carefully when customers consult.
The above is the summary of my clothing shopping guide this year. In the new year, I will continue to work hard, keep learning, absorb work experience, constantly improve my working methods, and strive for more brilliant sales of the company.
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