1. Introduce the functions of advertisements and various advertisements to advertisers.
2. Provide market research, research and forecast according to the requirements of advertisers, and formulate advertising strategies.
3. Put forward advertising suggestions and all kinds of advertising-related consultation to advertisers.
4. Provide advertising planning, design, production and planning for advertisers.
5. Design a unified corporate image and identification system for advertisers.
6. Contact the media and provide media strategies and advertising implementation plans.
7, the implementation of the advertising program.
8. Investigate, detect and evaluate the advertising effect.
Extended data:
1, operating according to law:
(1) Operating according to law is the prerequisite for the survival of advertising companies, or the life of advertising companies, which is the first principle that any advertising company must adhere to when engaging in advertising business activities.
(2) Advertising activities are activities based on laws, but also activities stipulated by laws.
(3) Advertising companies should abide by advertising management laws and regulations, especially the advertising law and related management regulations. As the basic law and the highest law in the field of advertising, advertising law regulates the behaviors and norms among advertisers, advertising agents and publishers.
(4) It is not only a restriction on advertising companies, but also a guarantee for advertising companies, that is, the legitimacy of their existence and activities. Laws and regulations clearly stipulate the rights, obligations and responsibilities of advertising companies, which makes advertising companies have laws to follow in advertising activities.
(5) The activities of advertising companies should comply with relevant national laws and regulations, such as the Civil Law, the Law against Unfair Competition and the Law on the Protection of Consumers' Rights and Interests.
2. Talent management:
(1) The business activities of advertising companies are guaranteed by advertising professionals with high quality and ability. Advertising company is a knowledge-based, intelligent and technical enterprise legal person organization.
(2) The work of an advertising company is not a simple operation or repetitive operation, but a unique job with independence and skill. It relies entirely on the intelligence and creativity of the personnel in the advertising company to maintain its existence and continuous development. "The wealth of advertising companies disappears with employees leaving their jobs" just shows the remarkable difference between advertising companies and other companies.
(3) Ogilvy Advertising Co., Ltd., Lord & Thomas Advertising Co., Ltd., John F. Kennedy and claude Hopkins, DDB Advertising Co., Ltd., without william Bernbach, there would be no glory of that era.
3. Advantage management:
(1) Advantage management means that advertising companies establish their own development strategies and form their own business characteristics according to their own specific conditions. The essence of advantage management is the business orientation of advertising companies.
(2) Advertising companies should choose their business advantages and develop their business characteristics according to their own specific conditions, so as to promote the company to obtain greater economic and social benefits.
4. Non-business conflicts:
(1) An advertising company can only serve one customer of a certain product to prevent "business conflict".
(2) Under normal circumstances, advertising companies should cherish the trust relationship with customers and should no longer accept advertising business that directly competes with enterprises. This has become an industry practice in the advertising industry in the United States, Britain and other countries.
(3) 1973, the American Association of Advertising Companies issued a guiding document entitled "Ideal Policy on Business Conflicts". The document suggests: "When defining the business conflict between advertising companies and advertisers, it is best to take each product type as the basic boundary, not the whole product line as the dividing standard."
(4) An American soft drink manufacturer has set a boundary: any other kind or brand of drinks consumed by anyone conflicts with the drinks he sells. According to this definition, the advertising company that undertakes the advertising business of beer, mineral water and even cough syrup cannot be his agent.
(5) Internationally, except Japan (before 1992 1, Dentsu Advertising Company owned advertising agencies of Toyota and Nissan, and then Nissan turned to Bobaotang), most advertising companies in the United States and Britain avoided the phenomenon of "business conflict" in their business operations.
(6) With the rapid development of China's advertising companies, only by gradually adapting to foreign business practices and principles can we be in line with international advertising operations.
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