How to develop domestic TV series? "Hand in Hand" won the first prize of this year's Flying Award with a long TV series, and its successful experience has aroused great concern in the industry. Wu Zhaolong (editor-in-chief of Hand in Hand and screenwriter of CCTV Film and Television Department) said in an interview that Hand in Hand reflects the love, marriage and family life of contemporary people. Compared with the TV series of the same type as Desire and Addiction, Hand in Hand reflects a wider range of social life and is more thoughtful. With the improvement of material living standards, people are more and more critical of their emotional life, and there is a subtle emotional crisis in marriage and family. As the carrier of popular culture, TV plays should analyze these problems with their sense of social responsibility and guide people to treat them correctly. TV dramas should be diversified, and they can't all become "fast food culture". The new era needs some powerful, artistic and thoughtful works to arouse people's thinking and entertain and educate. In recent years, domestic historical themes have always been the focus of TV series shooting. From Journey to the West, A Dream of Red Mansions to Romance of the Three Kingdoms, and then to Water Margin, a series of successes make people feel that they can play with historical themes, and TV producers are more interested in shooting historical themes. However, there are good and bad in this. China TV Production Center, which focuses on shooting historical themes in the film and television industry, won the "Warring States" award again this year. When talking about the film, Li Ting, the representative of the center, said that the drama "Warring States" respects historical facts and is serious and dignified, which is essentially different from those "joking dramas". The production of historical drama should fully consider its ornamental effect and combine ideological, artistic and ornamental features. The first domestic TV series "Red Prescription" reflecting drug rehabilitation won the second prize of this flying prize. The standard of a good work should be both refined and popular, including the satisfaction of the audience, experts and peers. Judging from the winning works of this year's Flying Award, a very prominent feature is that their themes are trying to be close to life and people, which is the characteristic of both costume films and modern films. The problem is that the development of domestic TV drama production groups has not kept up with the continuous improvement of audience appreciation. Although our overall production level is not low, it is getting more and more difficult to make a truly satisfying work for a wider audience. This is actually a challenge to domestic TV drama production groups.
In 2008, China's TV screen was full of wonderful performances. At the beginning of the year, a movie "Going to the East" set a very high audience rating in China. When the northeast legend of Shandong Lao Zhu's family was broadcast on a set of prime-time CCTV files every night, many TV viewers were deeply moved by the struggle and integrity of this family and found a strong emotion from it. In the first half of the year, the costume suspense drama "Detective Di Renjie 3" continued the audience craze created by the first two films, and its admirers said that they would support China Holmes to the end; Zhao Benshan's Country Love 2 also continues to be sought after. Its simple and happy country story not only "captured" the audience, but also won the CCTV viewing champion in the first half of the year. Although Love Endless, which takes the inside story of entertainment circle as its selling point, was stopped because of the Wenchuan earthquake, its simple and beautiful love still attracted countless applause after the replay. Subsequently, the new version of Duke Lushan's Legend of the Condor Heroes was integrated with the new elements of "Idol Martial Arts Drama" in domestic TV dramas; Following the staggering report card of military theme in 2007, it reflects that the flagship of the navy has also achieved good results; "Wolf poison flower" and "broadsword" also won the ratings of local stations. In the second half of the year, "legend of bruce lee" made a strong appearance and was talked about by kung fu fans; A more touching TV series can be called "Seven Days that Shook the World", with more than 100 stars participating voluntarily, leading the audience back to the scene of the heartbreaking Wenchuan earthquake; At the same time, a number of TV dramas with anti-special themes, such as Blood Fog, Red Chasing Order, Yangcheng Iron Guard, Secret Service Group 5, Special Mission, Countless Romantic Figures and Tian Zi No.1, are very popular. The new version of Harbin under the Night has also created a good audience rating, which has once again made a good start for the remake of the classic drama. There have also been a number of TV dramas that have contributed to the 30 years of reform and opening up, such as Governor Joe and His Daughters and Happy Nine Alleys, which have gained good reputation. Youth idol dramas are not idle, such as magic mobile phone, rouge snow, sweet honey. In 2008, the TV screen showed a gratifying situation of colorful and enchanting performances. In addition to the frequent excellent works, the domestic TV series in 2008 has become more determined on the road of "blockbuster". Not only the heavyweight dramas of the big film and television group, but also the narrative strategies of these big productions have a high sense of quality, which is undoubtedly the biggest change of domestic TV dramas. Zheng Xiaohua, editor-in-chief of the Literary and Art Program Center of CCTV, once said that in 2008, several provincial satellite TV stations put forward the slogans of "year of drama" and "year of solo broadcast", the core of which is to brand TV dramas-to launch high-quality TV dramas with huge investment, win competition by "solo broadcast" and establish a good brand image among the audience. To this end, major TV stations have increased their investment in domestic dramas. For example, Anhui TV Station spent more than 200 million yuan to buy 23 excellent TV dramas this year, and Hunan Satellite TV also spent more than 200 million yuan to buy the Golden Eagle solo theater. There is no doubt that "producing high-quality products" is the inevitable strategic result of "big investment" Going East is a masterpiece under the guidance of "blockbuster strategy". The drama shows the great progress of domestic drama in actor performance, script and dance beauty, and has become a magnificent family legend, and it is also a rare masterpiece of domestic TV series in recent years. Its portrayal of China's national and regional culture will inevitably have a great impact on the future development of domestic TV dramas. China Pediatric Diseases was revised in 2008, and frequent emergencies also interfered with the broadcast effect of some TV series, such as snow and ice disaster and Wenchuan earthquake. However, from the perspective of ratings, domestic TV dramas have withstood the test. Taking "Braving the East" as an example, the common problems of conceptualization and procrastination in domestic dramas in the past have been well corrected. This blockbuster is not only compact in plot, powerful in dialogue, but also rich and complicated in characterization. For example, Zhu Kaishan is not only brave and tenacious, but also conservative and stubborn. His children's affair also broke the convention of happy reunion and sublimated to the level of national justice, which was more influential. "Detective Di Renjie" also draws lessons from the advantages of foreign film and television dramas such as martial arts dramas, Sherlock Holmes and detective Polo, and makes the audience want to stop in a thrilling atmosphere. Undoubtedly, spy dramas such as "Tian Zi No.1" and "Merit" have pushed domestic genre dramas to a new height. For example, "Merit" won the best novel creation award at the 10 Eurasian TV Festival, and Russian and Korean filmmakers immediately decided to buy the regional broadcasting rights of the drama, which is the first time that China's spy war drama appeared in overseas markets. The fact of winning the global prize also proves that no matter whether the dialogue is wonderful, the characters are credible, or the details are true, the producers of domestic TV dramas are trying to correct the "childish diseases" that China TV dramas often make, and the spy war dramas that show "China's wisdom" are expected to become a new genre of domestic TV dramas that are world-renowned. However, Kuang Zhichao also pointed out that in 2008, there were still some empty dramas that blindly followed the trend and groaned without illness, and the frequent appearance of some old faces of stars began to make the audience "tired"; The weakness of newcomers and the old-fashioned narrative are still the wounds of domestic TV dramas, but the excellent and remarkable 2008 has already predicted that domestic TV dramas will win a better future.
The hit "Jade Guanyin" in 2003 is undoubtedly the most well-made one in Haiyan's TV series. Whether it is the director's control ability, photography skills, or the performances of most actors, it can be called first-class level. Coupled with the magnificent and sensational music of composer Ye Xiaogang, this romantic police drama has become a classic worthy of repeated chewing. Compared with Save You, My Love, Jade Guanyin directed by Zhao Baogang is really better. Sun Li and David, two young actors with great potential, have also become household idols through this TV series.
In 2006, he directed The Golden Wedding: The story of Zheng Xiaolong's drama began at 1956, when New China was in full swing. Li Wenhe Tongzhi is an ordinary couple. Their marriage began in the sunny 1950s, and went through the 1950s, 60s, 70s, 80s and 90s after the founding of New China in the last century, as well as the most drastic and dramatic changes in the new century in the history of New China. This drama is not only a 50-year history of the marriage of the hero and heroine, but also a history of * * * and New China. In the form of chronology, the play tells the story of the couple's bumpy marriage for 50 years year after year. The film tells the story of two old people's life in their later years with prose-like style and structure, such as a real and moving picture of life, which subtly shows the audience life, the twists and turns in the plain, the sincerity and passion in the emotion ... What should everyone cherish most in life? Perhaps without personal experience of marriage and family life, it is difficult to give a knowing smile or heartfelt sigh to the film. ...
Dazhaimen, Gaowa Siqin. Liu Peiqi. Chen. Liu Peiqi. In the sixth year of Guangxu, Bai Fu, a medical family, and Zhan Fu, an official family, forged a deep hatred because of the dispute between a pair of illegitimate children in Dagege. A concubine died in the palace, the second princess of Zhan's family. The sovereign of Zhan's family took the opportunity to implicate Bai Jiashu Bai Yingyuan and went to death row. Although he was rescued by the switch scheme, he had to leave anonymously. Ubelle, the biological father of an illegitimate child, abandoned the big space for fear of being involved. The White House is also tired of contradictions in the palace and has become a dead sheep. The century-old "Baicaotang" pharmacy was sealed up, and the whole government was in a desperate situation. White old man, died of grief and indignation. The burden of the whole government fell on the second daughter-in-law, and the third master was a playboy. Various threats finally separated the three butlers. Bai Wen's strategizing in the internal and external troubles will eventually lead to the old society. With the revival of the White House, the Bai Wen family became the authority and head of the White House. However, she can't discipline her son Bai Jingqi. This man, who couldn't cry from birth, was hopeless since he was a child, and was finally surrendered by Ji Zongbu, a teacher with both civil and military skills. He was full of cynical rebellious spirit since he was a child, and married Huang Chun, the illegitimate daughter of his enemy Zhanfu.
Years of burning passion, Sun, Lv Liping. On the eve of national liberation, at the welcoming ceremony of troops entering the city, Qin Chu, full of youthful vitality, strongly attracted Shi Guangrong, and Shi Guangrong immediately attacked by virtue of the nature of soldiers. With the support of Qin Chu's parents and organizations, he and his beloved held a warm and simple military wedding. This made Xie Feng, who was infatuated with Qin Chu, lose his mind. He wants to shoot Shi Guangrong. Shi Guangrong faced Xie Feng as a soldier, which made Xie Feng feel ashamed. Since then, Xie Feng died heroically in the War to Resist US Aggression and Aid Korea.
In 2005, 36 episodes of "Bright Sword" is a theme work that combines the art of war and legend. In the play, patriotism and heroism, blood and heart and humanity, wisdom and courage, friendship and love complement each other. The story tells the legendary life of Li Yunlong, an outstanding general of our army, from serving as the head of an independent regiment of the Eighth Route Army, leading troops to bravely fight against the Japanese aggressors in northwest Shanxi, to being awarded the title of general in 1955. "In the face of a powerful enemy, we must resolutely show our swords when we know that we are defeated. Even if it falls, it will become a mountain and a ridge. " -This sentence is a portrayal of the life of General Li Yunlong, a "rebellious hero". Li Youbin plays Li Yunlong.
Market and competition always go hand in hand, and the intensification of audio-visual competition has activated TV people's further demand for viewing feedback. People who are just familiar with ratings are not satisfied with simple and initial ratings data, and hope to get more and deeper information through ratings. Therefore, the secondary analysis of ratings, the viewing trend of columns (or programs) and the characteristics of audience groups have begun to appear more and more in some ratings reports. However, some reports have obvious defects in the development of ratings depth information, and the results are quite suspicious. We know that correct information will bring positive effects, and naturally, wrong information will also lead to wrong decisions. Then, how should we analyze the viewing trend and grasp the characteristics of the audience? This paper intends to make a brief discussion on this. I. Audience Trend and Audience Curve Audience trend can also be called audience trend, which is an overall dynamic description of the audience rating in a certain period and a basic reflection of the column (or program) effect and its trend. The analysis and evaluation of the viewing trend focuses on the viewing situation in a long period of time rather than an isolated time point, and abstracts some characteristics from the viewing changes. To some extent, this method can avoid the one-sided understanding of the viewing situation brought by simply listing a single viewing data, make the viewing feedback more comprehensive and dynamic, and contain certain forward-looking significance, so it has become the focus of attention of many column (or program) directors. When analyzing the viewing trend, people are used to observing the viewing curve, hoping to get the evaluation of the viewing trend from the intuitive "watching". Compared with the change of ratings, this idea is not bad. ...
With the intensification of competition in China TV market, how to establish an objective and fair TV program evaluation system has become the focus of the industry, academia and government regulatory authorities. When the ratings become the only indicator or even guidance for evaluating TV programs, its evaluation system has increasingly become the focus of criticism and criticism. To build a comprehensive evaluation system of TV programs, we should consider both quantitative analysis and qualitative research. Therefore, the organic combination of ratings survey and satisfaction survey is the rational regression and inevitable choice of current TV program evaluation.
By analyzing the ratings data of TV programs, we can judge the quality of TV programs and make suggestions for TV stations.