Speaking of design, we have to talk about the traditional design of LOGO: the traditional design of LOGO focuses on conveying certain images and information. What really attracts our attention is not the LOGO, but the image information behind it. For example, the cover of a fashion magazine, I believe the first thing you notice is the beautiful lady or decent clothes on it. If you are interested, you will learn more about other relevant information. The design of website LOGO has a lot in common with the traditional design, but it also has many different characteristics due to the limitation of the network itself and the different browsing habits. For example, the LOGO of the website generally requires simplicity and eye-catching. A small square inch should not only express some image and information, but also give consideration to beauty and coordination. Therefore, an excellent master of traditional design may not be competent for website design; And a master of website art design may just be a rookie of traditional design. ...
In fact, when we talk about LOGO design, we feel that words are weak, because in our actual production, many things are difficult to express in words, sometimes inspiration, sometimes imitation, and more often through tedious work and many attempts. There is no limit to what you have to do in actual design, and there is no universal truth, but there are also some common problems worthy of attention. This paper will analyze our logo design ideas around these problems.
In order to let everyone clearly understand our intention, we will elaborate on the actual production process of a LOGO.
First, the body:
1, principle:
The world around us is first and foremost a material world. Even without elements such as color, brightness and texture, most objects can be identified by their shapes. So we take it as the first step of our logo design.
Usually when we start LOGO design, there will be some clues caused by the real shape: agricultural products companies may put crop shapes in the LOGO; The publishing house may put the shape of the book in the LOGO; Computer companies may put the shape of computers on their logos, and so on. But in the process of creation, it is rarely put directly. Artistic creation often focuses on natural form and fantasy design, while logo creation is often completed through technical refinement and simple production.
The so-called "technical extraction" means that in LOGO design, the actual form is combined with the website content, the content is reflected through understanding, and the form is reflected through outline. And "simple production" is to abandon irrelevant element information and try to express the richest connotation in the simplest way. A good logo can let the visitor know clearly how to make it, but at the same time it will make him feel difficult to make the same effect. As shown in figure 1, we can clearly see that it is composed of letters and lines, but how to realize it requires some fine work, such as the use of layers, the hollowing out of fonts and so on.