What positioning strategy consulting companies are there in China?

At present, the most famous companies in the domestic brand strategic positioning consulting industry should be five companies, namely, Osseth, trout, Huahua, Ye Maozhong and Junzhi. Here I will analyze the background behind these five companies respectively.

Ousaisi

In recent years, the fastest-growing brand case company, the biggest feature of Osseth is that it has integrated Internet thinking from the beginning, and it is the most open and transparent among all planning companies. All kinds of cases of Osseth can be found on the Internet, which makes people see things in a blur, unlike Junzhi, where all documents are locked in the company. The courage and self-confidence of such efforts are still admirable. In the last two years, the customer cases that Osseth has served are also remarkable, such as billions of China Resources Sanjiu, king of the children and Emma.

trout

Trout's position in the United States is not obvious, but he has become a savior in China, so Deng Delong is not only the chairman of trout China Company, but also the chairman of trout International. Trout's greatest asset is the "positioning" theory, which has been enough for China, and trout for twenty or thirty years. Trout is also the most expensive brand strategy consulting company in China.

China and China.

In recent years, the most famous brand company in China has become a full-case company. Airport brands and high-speed brands outside the airport can often see advertisements of Huahua. Super Symbol of China and China is a super creative book and has become a best seller. However, under the prestigious reputation, there are mixed praises and criticisms, and the questioning of Huahua's aesthetics and the evaluation of Low, which is unattractive, are also rampant. This is undoubtedly a company worthy of attention.

Ye Maozhong

Ye Maozhong is a beacon among the planning companies of the older generation, but in the past two years, it has obviously weakened, the status of rivers and lakes is in jeopardy, and the number of companies has also dropped to no more than 20. It is said that Mr. Ye has been engaged in value growth in recent years, not scale growth. To put it bluntly, there are fewer people and more money, but it is undeniable that it has become increasingly irrelevant in the planning industry in recent years.

Junzhi

Jun zhixie has been teaching brand positioning courses in Beijing for more than 65,438+00 years. At that time, all the A-level customers launched by CCTV had to attend the courses of Peking University. This process has accumulated a large number of original customers for Junzhi, and Junzhi's most famous customers at present have also accumulated during this period. Junzhi's competitive strategy is essentially a combination of positioning theory, Michael Porter's competitive strategy and Sun Tzu's Art of War, which belongs to new wine in old bottles.